Weather! The least we want when designing a newsletter is to "waste" a lot of time in its preparation. We want simple tools that allow us to create newsletters in a “pis pas”. With an emailing program you will not only be able to design newsletters according to your needs but you will also be able to manage your databases in a professional way, know in real time the CTAs that attract the most attention and above all you will be able to communicate with your clients effectively.
Reasons why to use an emailing program
You do not need previous knowledge of html
With a graphical editor like EmailBuilder, creating newsletters is really easy. Without prior knowledge you can design newsletters in a few minutes. What do you need? An effective emailing program that allows you to download free newsletter templates and customize them according to your needs.
A simple game of drag and drop (drag & drop), system used by the editor, will allow you to add your content, text and images and format them effortlessly. Everything is configurable and customizable: graphic style, colors, spaces, borders and typography.
Low cost and great benefits
Including the mailing in a marketing strategy does not require a large investment. In the market there are programs to send mass emails with free email packs and monthly and annual plans within the reach of any pocket. One of the great advantages of email marketing is the ROI, we are talking about 43 euros for every euro invested, undoubtedly a high profitability compared to other channels.
A mailing program integrates various functionalities, such as creating landing pages and forms, which allow small and medium-sized companies to launch mass mailing campaigns to an unlimited number of recipients with a small financial investment. Even if you do not have a large enough database, you can capture more leads through subscription forms, or learn more about your contacts through surveys, and thus generate content more adapted to their needs.
One-click database segmentation
The possibility of segmenting your database according to the point of the purchase process where the user is, allows you to accompany your recipient through emails taking into account their needs and offering them what they need at all times.
With the mailing software you can automate campaigns for those people who have made their first purchase or registration on your website, as well as the sending of reminder emails for those users who have signed up for an event. We must highlight an interesting function to segment, the black list or 'black list', which serves to automatically filter in this list those contacts who have unsubscribed through the link in the email footer. Thus, these contacts will already be automatically excluded for the next campaigns.
Real time statistics
Another great advantage of email marketing is the ability to measure all your actions. The mailing program automatically saves all the actions of your recipients and the results of your campaigns. By generating reports in real time on the campaigns you select, you will be able to see the data and statistics collected on your recipients.
Among the most common statistics that are analyzed in mailing is the open rate, the bounce rate. click-through rate, unsubscribe rate or even the reading time they spend on emails. The key is to know how to interpret the data and thus detect where our campaigns are failing and apply the necessary changes to make future campaigns more effective: increase the rate of openings and clicks, reduce the rate of unsubscribes and bounces, and, consequently, reach the goal, get more conversions.
