“Every day more and more companies are up on Facebook”, affirms Jorge Ruiz Escamilla, Facebook director for Mexico and the North of Latin America.
Facebook in numbers
There is no doubt that Facebook is the world leader in terms of Social Networks, and in Mexico it is no exception, registering at the end of 2013 more than 47 million active monthly users. Likewise, it is estimated that at least one in four Mexicans uses Facebook daily, which represents 28 million users. That is why Facebook has become a standard element for digital marketing, the Zuckerberg network, allows brands to have a closer relationship with users and consumers, turning this medium into a multipurpose channel. On the one hand, to publicize products and promotions, and on the other hand to provide information and support to users. According to data from the Mexican Internet Association (AMIPCI),63% of Mexican companies have carried out digital marketing campaigns and 85% have a profile on Social Networks.
The profile of Mexican users
In Mexico, Facebook is dominated by the male sex with a participation of 52%, against 48% of female users. And although there are several publications that refer to the loss of interest of the Youth in this network, who are migrating to other networks today, these are still the users most related to the network. With users between 18 and 24 years old being the most numerous with 34.8%, followed by users between 25 and 34 years old with a participation of 26.7%.
Who leads the Mexican market
As of May 31, 2014, the Mexican FanPages with the highest number of followers are:
Mexican FanPage with the highest number of followers
Shown a greater increase in the number of followers during the last month.
Top 5 brands with the highest growth of Mexican Fans
Therefore, despite the appearance of new social networks, Facebook will continue to be the undisputed leader for at least a couple of more years, so I recommend you fine-tune your digital marketing strategy on this social network so that you get the maximum benefits. Finally, I remind you that the size of your company or the number of users that follow you does not matter. What really matters is who those users are and, above all, how they use the social network. It does not matter the size of your company or the number of users who follow you. What really matters is how they use the social network.
