Summary
They will talk about the concept of the brand name and the logo that are of utmost importance for a company when launching a new product on the market to be recognized and differentiated between the goods and services existing in the market.
Opening
From my point of view I consider that the brand and the logo are of great importance for organizations since they differentiate them from their competitors, as well as customers or consumers can make the difference between one product and another, as a basic example is about of our names since they differentiate us from one person to another, even if there is the opportunity that we meet people whose names coincide with ours but the surnames will be the ones that differentiate us and as well as our qualities, in this way what happens same with the goods and / or services.
Development
To understand this topic in parts, I put at your disposal some basic definitions such as:
- Test: Written test in which you have to answer briefly a series of questions or problems and that serves to measure a certain capacity or aptitude Brand: It is a name, term, symbol, design or combination of these elements that identifies the Products of a seller and distinguishes them from the products of the competition. Brand synonym: sign, signal, motto, badge, password, fingerprint, vestige, trace, tattoo, stigma. Logo: It is an abbreviated message of all the values of a brand and which is composed of a group of letters, symbols, abbreviations, figures etc.; to facilitate a typesetting that people quickly identify and associate with the company to which it belongs.Logo Synonym: Emblem, symbol, distinctive.
With these concepts in mind, I understand at this moment that the brand is the most important differentiating element that companies have in the market.
The brand test is carried out with the sole purpose of knowing that it can be attractive to customers or consumers and the test is done when a company decides to launch a new product on the market.
I think that a logo test is a basic tool that organizations should apply to know the opinion of the public about the acceptance of the graphic design that they want to present in the product. As well as finding out about the positioning, or how much they identify the company with that image.
Dear reader, I invite you to reflect and investigate which are the key and particular questions that you should consider when designing your research instrument for your name-brand and logo.
The brand name and logo test is of utmost importance for an organization to use it to be able to know the opinion of the people and to be able to choose in the best way which will be the name of the brand and the logo that will be used, to which more suited to the product and also easily remembered for customers.
conclusion
This is how I manage to understand that the ideal is that every company should test the public on the brand name and the logo for a certain product and / or service to offer in the market, since without it, the opinion of the market. Since it is an important element to know the preference of the public.
Bibliography
- Marketing, Lamb Hair McDaniel, Thomson Publishing-2003.
