Internet Marketing Ethics Principles

Control of information, intellectual integrity and respect, some fundamental principles… Simple rules of information management

Given the importance of the integrity of the information, it is considered that lying, deceptive, plagiarized, immoral or offensive communications produce unjust disasters and economic, moral or intellectual problems; Given this circumstance, many laws create "legal bases" or "rules of the game" to defend the integrity of authors, users, investors or buyers who use the global information network. This article represents the generalities and the key points of the handling of the information of the Internet.

PRINCIPLES OF CONTROL OF DIRECT COMMUNICATIONS THROUGH THE NETWORK

The principles that govern direct marketing are many, but generally the same in all countries:

Among the principles (only a few will be mentioned) the following can be highlighted, which I consider to be the most important in the management, especially of Internet portals.

In the first place those that have to do with the management of information:

The authorship of the information must be respected, and when information that is not their own is shared, the source and credit must be given to whoever performs the work. All data obtained must be obtained with the consent of the users. The company that obtains The data must be clearly identified to the person with respect to whom it intends to obtain them. The information found in databases should not be rented, sold or exchanged to third parties for purposes other than the reasons of the person who provided the information. It should be avoided. duplication of data, information can not be published on a portal without the source in the case of an investigation and without authorization if it is a verbatim copy.In case of errors in personal data arising from the collection of information,these should be corrected immediately. Marketing data information should not be used without proper authorization from the owner.

Regarding data security, the following should be taken into account:

Whoever maintains exclusive information must ensure that their employees comply with the rules that ensure confidentiality and report any violation thereof. Data or information that may or should be considered confidential should not be communicated. Internet merchants must implement strict security measures to prevent unauthorized access, alteration or distribution of information and personal data collected.

Principles governing advertising or promotion:

All evidence or information on surveys to which the advertising refers must be obtained from a competent body under reliable methodologies following established technical standards.To obtain information, tricks or deceits such as reporting false identity, alleging personal calls, alleging indications of a third person (non-existent), simulate opinion polls or use any other resource that is not true or ethically valid to achieve its objective.Advertising on the Internet cannot be immoral, it must not encourage racist, exclusive practices, it must not attempt with the moral of the people and above all (especially in the case of advertising via e - mail, it must be requested in advance. (frequent problem with mailing lists).Advertising and marketing messages on the Internet should not be designed or transmitted in a way that has a negative effect on public confidence in the Internet as a means of marketing. Anyone who trades on the Internet should always make known their own identity or that of any relevant affiliate, so that the user can contact them without difficulty. This includes business e-mail, telephone and postal addresses. It is necessary to clarify to users the cost of Internet services clearly especially if the cost is higher than the use of the communication cost.Whoever trades on the Internet must always disclose their own identity or that of any relevant affiliate, in such a way that the user can contact them without difficulty. This includes business e-mail, telephone and postal addresses. It is necessary to clarify to users the cost of Internet services clearly especially if the cost is higher than the use of the communication cost.Whoever trades on the Internet must always disclose their own identity or that of any relevant affiliate, in such a way that the user can contact them without difficulty. This includes business e-mail, telephone and postal addresses. It is necessary to clarify to users the cost of Internet services clearly especially if the cost is higher than the use of the communication cost.

On-line Information Rights:

In general, everyone who trades on the net must post a privacy policy report on their sites or URLs. If users do not want to receive services, plan to remove subscriptions or simply want to remove any link with the company, the service provider must respond to requests of this type immediately.

It is evident that this is a brief review of the most important characteristics in the proper use of information from Internet portals, in any case, legal security is of vital importance, within marketing, since when clean management techniques are used of information, in the long term the risks of investment in companies are reduced.

As stated in the article: Business ethics as a source of competitive advantages. It is clear that through ethics you can end corrupt practices that destroy value and damage the economy and society.

I hope that these mini-principles provide a brief orientation for when generating Internet marketing strategies.