One of the most helpful ways to increase market share is to create loyalty programs for consumers. It is about motivating them to use our products or services more in exchange for other benefits.
There are 3 types of loyalty programs:
OF ECONOMIC BENEFIT.
Includes discounts, special prices, and free services or products after a specified number of purchases. The StarWash car wash chain offers the fifth cleaning service for free, accumulated in a month.
This type of reward is highly appreciated by the clientele and is economical for the business that provides it. However, it offers few elements to better know your customer. Its application is recommended as a complementary service for your clientele or as an element to increase the frequency of purchase.
OF SOCIAL BENEFIT.
They refer to programs where it is about maintaining a relationship with the client in other areas of their life. There you are, for example, the cell phone companies that host sporting events for their distinguished clients and the brokerages that host cocktails and art auctions. Or the La Europea winery, with its Wine Club, where it organizes tastings, tastings and oenology courses.
PERFORMANCE.
Performance plans are focused on increasing the potential of clients in relation to the time they have for doing business or for their daily lives. In other words, you reward your clientele with agile paperwork or services.
Construrama, a building materials house, offers its preferred customers delivery trucks all day and when they need it, while a standard customer must schedule their order at least one day in advance. Another example is the airline's preferential counters at airports, where they streamline the procedures for their frequent customers.
In this type of service, Disney also has a lot to teach entrepreneurs. To solve the complaints of its customers about the waiting times they had to cover in the lines of the main attractions of its amusement parks, it established a rapid pass system, at no additional cost, for its visitors.
The tourist obtains an 'appointment' from a vending machine to return to the game of interest at a certain time. When the person returns, they form a quick line and immediately enter the game.
