What is business coaching
Coaching is a set of efforts and techniques focused on the human team of a company or organization.
It is designed to achieve both efficiency in results and motivation and personal satisfaction of workers, whatever their level.
Coaching is a direct action on the people who are the true authors and responsible for business competitiveness.
What are the instruments of business coaching
To achieve its two objectives, business and personal, coaching begins with the selection of people, in particular managers and executives, who are selected not so much for what they know but for what they are. Personality criteria are studied and they are put in a situation to observe properties such as communication skills, aptitudes in the face of pressure or risk, the natural capacity for leadership, teamwork, etc.
Coaching is focused on enabling people to give the best of themselves and thus uses training, both practical skills such as the address of a computer or attention to the customer- and staff development through communication, of self-confidence or reduction of emotional stress.
People do not usually stop doing things because we do not know how to do them, but because we do not feel like doing them or because there is some brake that prevents us. That is why the motivation factor is essential to achieve results. Motivation, like faith, moves mountains. Coaching here justifies its name (training) by analyzing the brakes on motivation causing a new situation based on personal and group motivation.
And coaching knows that a team needs an organization in which each one knows and assumes the common objectives; it implies a discipline freely consented to the procedures and norms necessary for the effectiveness of the whole. And since no one fights as much for an organization as when they have contributed to creating it, coaching helps group members define it, structure it and put it into operation.
Coaching is like the group psychologist, it helps members to affirm and structure the personality of the company, but it is never a substitute for it. He is directive in form, but not in substance. It brings methodology and experience but its purpose is to help the company mature (in the group sense) and disappear after its assistance mission.
How is coaching different from counseling?
The advisor is a specialist in a business discipline, such as finance, production, or marketing. Coaching is a specialist in team operation and personal development.
Where the advisor provides specific solutions to a problem, the coach allows the group or decision-maker to find the solutions; your solutions. In terms of business management, we realize that there are not so many good or bad strategies. There are those that one is capable of applying and those that are not. What may be a good approach or a good strategy for one may be lousy or inapplicable for another. Coaching avoids the problem because solutions are always adapted to the group that has generated them.
