If you want to have a well-developed and at the same time easy-to-understand concept of what Marketing is, I invite you to read this article whose content is suitable for academic use.
Marketing is the first thought that a person must have when creating a company and organizing its functions; since marketing is a set of techniques that allow companies or institutions to acquire, create, produce, distribute, promote and sell commercial ideas, products, whether they are goods or services, so that they can meet profit objectives.
Marketing does not create real needs, but creates desires or rather a psychological need. However, the use of a certain marketing technique can be the cause that companies and consumers better identify some real needs that must be satisfied.
Other marketing concepts
Marketing
Market technique determined by the different strategies and tactics used to achieve success in the market in which we exchange with our goods or services. In other words, using plainer language and synthesizing the aforementioned, marketing is simply a market technique.
Marketing
You can not stop reading What is marketing.
It is an international term that is used to define or name what are the tools of the market or marketing.
Any of the three terms above is correct, but these days they are called professional marketers in marketing.
We will define a few more terms to better understand what marketing is.
Market
It is any place where commercial transactions are carried out, that is, there is a fluidity of goods and services, it is also the group of consumers who have a product, commercial idea or service.
Market segmentation
They are the different market divisions and sub-divisions that are made to guarantee the success of a company when interacting with its products, whether they are goods or services in a given market.
Market segmentation can be done in different ways:
- By geographical characteristics Social classes Purchasing power Culture Other factors that may influence consumer behavior.
Among the marketing applications we find one for each case in this way we have the marketing of social ideas, the political, the institutional, the marketing of public services and a long etc.
According to Miguel Martín Dávila, social marketing is characterized by taking into consideration four fundamental references when making marketing decisions:
- The wishes of consumers The interest of the consumer The interests of companies The interests of society
In my country, the Dominican Republic, the marketing career began at a technical level in 1974 at the APEC University, for that occasion only one student enrolled, ten years later in 1984 more than 300 graduates graduate and the following year the registration number is 418.
