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What is multilevel marketing?

Anonim

Multilevel, also known as Network Marketing or Network Marketing, is a Direct Sales System in which a person associates with a company as part of it as an independent partner, this person in turn, recommends other people to join This same company to buy its products or services, the person who recommends receives a bonus for purchases made by all its associates.

The Multilevel System has been gaining relevance in recent years because consumers increasingly believe less in the bombardment of advertising to which they are subjected. Since MLM is based on word of mouth recommendation from its consumers and distributors, market penetration is much higher, since the consumer prefers to try a product recommended by an acquaintance, rather than by seeing it in an advertisement..

In addition , Multilevel is a highly profitable Business Model with a low investment and part-time dedication that allows us to generate large profits just by consuming and recommending the products we consume and from which we benefit.

History of MLM

Direct selling has always been a system or method of sale and has been changing over the years. The Multilevel Industry was born in 1934 by a company called California Vitamins, later called Nutrilite, whose owner was Carl Renborg.

Then in 1959 Rich DeVos and Jay Van Andel created the American Way Corporation (Amway), the success of this company was so great that it later bought Nutrilite and is now one of their product lines.

But this same success led her to suffer several lawsuits from the Large Corporations of department stores, who were turning to see the success of this company and losing market, these demands were argued because it was considered that the sales system of this multilevel industry did not it was legal, and that rumor began to spread among society.

Currently the MLM Industry sells 150 million dollars, the largest countries in Direct Sales are the United States with 44 companies and Japan with 14 companies, each company has its own compensation and distribution system for its products.

The greatest growth that MLM has had has been in times of crisis, because it is when people are looking to improve their quality of life and that of their family and are willing to do different things.

Well, after explaining the definition and history of MLM, let me explain the model of this company in a graphic way.

The product leaves the factory paying transportation, personnel, storage costs. Advertising, etc., until reaching the wholesale stores, who repeat the same expenses until they reach the department stores where the customer will purchase them.

The product is acquired by pure marketing and paid advertising.

The product is aimed directly at the partners of the multilevel company, eliminating or reducing transportation costs, inventories, personnel, advertising, etc.

Multilevel companies offer a good quality product so that the partner, regardless of whether he does the business or not, can recommend the product.

More and more companies are joining the multilevel model or paying commissions for recommendations, such is the case of Dish, Movistar, or the case of Avon that changed its multilevel sales scheme. But each company has different bonus payments, there are companies that limit the bonus to a certain level and others that pay you to infinity.

Despite the fact that this MLM business model is growing rapidly, there are many people who still do not realize it and consider that this is a pyramid or that it is simply impossible to achieve financial freedom with MLM, but this industry is doing more millionaires in the world and it is expected that in 10 more years, 8 people out of 10 of you know will belong to a multilevel company.

Great millionaires such as Robert Kiyosaky, Donald Trump, Paul Zane Pilzer Warren Buffett, among others, recommend multilevel businesses, because of the little investment that is required and the great profits that you can obtain.

The Multilevel Industry promotes several values ​​that can hardly be found in a traditional job, and these are:

  1. Help other people to get ahead and fulfill their dreams. That you fight and get up every time you fall to set goals and fight for them. Incentives based on motivation and not on fear. You learn communication skills, leadership, dealing with people, financial skills, etc.

So if you are looking for the opportunity to have financial freedom, spend more time with your family, travel around the world, enjoy good health, help other people, give your children a good education, etc. This is your opportunity to join a multilevel company that does not limit your bonuses and in which you can achieve your dreams.

What is multilevel marketing?