Test your knowledge… Do you know what Robert Kiyosaki, Steven Covey, Donald Trump, and Tom Peters have in common?
That in addition to being millionaire best-selling authors, they are promoters for entrepreneurs in marketing networks.
And what do Citigroup, L'Oreal, Mars, Remington, Jockey, and Unilever have in common? All are conglomerates that have interests in network marketing.
What about Warren Buffet, perhaps the most notable investor on Wall Street, and Richard Branson, owner of Virgin Airlines? Three things in common: They are billionaires, they are extremely hands-on, and they both own network marketing companies.
Tom Peters, author of the business classic In Pursuit of Excellence, described network marketing as "the first truly revolutionary change in commerce since the advent of 'modern' marketing at Procter and Gamble and Harvard Business School., more than fifty years ago ”.
It was described in Fortune magazine as “An Investor's Dream… the best kept secret in the business world… an industry with steady annual growth, juicy cash flows, high returns on invested capital and long-term prospects for global expansion. term".
Don Failla, network marketing guru, argues that 100% of people do not know how marketing networks work and 90% of those who are in networks do not know them either.
The most important thing about network marketing is not product sales or earning income. When you sell at the end of the day, sales and income stop. The goal of networks is not really to sell a product, but to build a network, an army of people who represent the same product and share it with others.
Network marketing, also known as MLM, has been around for a long time and has been criticized many times by the 100% who do not know the business. One of the most common mistakes is to confuse them with illegal pyramid schemes like the well-known Ponzi in which there is no physical product, only money that is passed from hand to hand. These are pyramids that are sustained for a time with the support of investors who hope to make money quickly and in the end the last to arrive lose their investment. The Ponzi scheme is punishable by law in many countries.
The body that regulates Network Marketing in the United States is the Securities & Exchange Commission, known under the acronym SEC, the body that regulates one of the largest industries such as insurance companies.
If we observe objectively, they will realize that almost all organizations are pyramidal, the governments of countries, the Vatican, corporations, foundations, associations, and others; they are always organized as pyramids with different functions between the different levels.
I recently read a couple of articles about some models of how to start a business. The first of them deals with how to launch a business with the money contributed by the clients and with examples of some successful cases, in which it was enough to convince others of the benefits of the new company and the willingness to take a risk.
The other article referred to the model of the search for support by the so-called investment “angels”. These angels are very earthly and the support sometimes comes with conditions for the entrepreneur in the future to sell the company with very healthy profits for him and the investors. For these angels the business is similar to investing in the stock market with variable risks.
Generally these models are out of the reach of ordinary people because in addition to the money necessary to start a business, there is also a lack of education in this subject and basic skills such as goal definition, agenda planning and time management.
On the other hand, there are many professionals with successful careers who lack the knowledge to build a business.
This is where network marketing is exceptional, as they open the doors to all types of people regardless of education, business experience, ethnicity, nationality or age, it is an opportunity to achieve the financial freedom available to all.
Harvard graduate Dr. Charles W. King, professor of marketing at the University of Illinois, Chicago (UIC) teaches the first graduate-level courses in Network Marketing and is the author of the book The New Professionals, "The emergence of network marketing as the new profession of relevance".
Dr. King has compiled an assortment of facts, which demonstrate beyond any doubt that in the 21st century MLM will be an important vehicle for those seeking to self-employ and own their own business, and become financially independent.
But building a business according to Kiyosaki explains in his book The Business of the XXI Century is not easy, since many people do not have the necessary skills and there is no other option but to develop them. These are acquired in the real world that network marketing provides, such as developing a successful attitude, time management, setting goals, managing money, and how to overcome fear of rejection, among others.
One thing is certain, this author tells us, you can design the plan you want, study everything you like, and learn, but the only people who succeed in network marketing are those who act: today, tomorrow and every day.
At the end of the book in Chapter 21 he tells us “Network marketing systems are established with the goal that anyone can enjoy wealth. It is open to anyone with energy, determination and perseverance. " He adds, “It is time for people around the world to have equal opportunities to enjoy rich and abundant lives, rather than spend their lives working hard to enrich those who already have too much. It's time for you to have that opportunity. Welcome to the 21st century.
