Radio is considered par excellence a means of mass reach with an extraordinary persuasiveness, thanks to the high impact it has on the masses, say, the most vulnerable or in a similar case, popular.
At the beginning and middle of the year 30 the radio medium finds a particular boom due to the requirements of the world population in terms of information, about various events, entertainment and culture, no one could imagine, for the moment, that the greatest source of updating and spectacle would be a belligerent instrument among the armories in an event of exuberant dimensions, the Second World War.
With the technological advances and the HERTZIAN waves (RADIOELECTRIC WAVES) in full swing due to their particular quality of making extraordinary trips without physical requirements, an unparalleled opportunity and one more edge in which to concentrate the forces towards the enemy, the mind and the will of the world population, which was immersed in a warlike conflict, both physical and psychological, thanks to the radio medium and the men who dictated what would be the use of RADIOELECTRIC WAVES, for today.
"THE RADIO IS A TERRIBLE WEAPON IN THE HANDS OF THOSE WHO KNOW TO MAKE USE OF IT" KAMPF, 1925).
And so it was… The radio was used as a persuasive weapon towards the masses, both ALLIES and the OPPOSITE (NAZIS) used the radio for the respective demoralization of troops, usurpation of figures, discredit of doctrines, as was also evident the implantation of the doctrine NAZI through the program "THE HOUR OF THE NATION" which under study of the recipient population was determined as "DOCTRINARY, RACIST, NATIONALIST, VIOLENT".
This without counting the consent and incitement to violence against those "NOT SUPPORTIVE" with the communist movement, individuals of another religion, doctrine, discipline, belief or race, these messages what I take the cruel dare to call (PROJECTILES PSYCHOLOGICAL) was exposed to the masses openly and without any kind of censorship. The problem arises when the common denominator emerges in communist or socialist regimes, which is clearly known thanks to its failures, said repetitive item is the convenient prohibition.
In time with the censorship of any type of program endowed with an ideology different from the FÜHRER doctrine, music shared this imposition, jazz and light music were two objects demonized by the regime, while brutality and transgression were freely pluralized thanks to the ruthless but "efficient" minister of PROPAGANDA NAZI.
1 A man with physical disabilities due to life reasons with a high IQ, a failed journalist and the Satan of NAZISM, nicknamed by many THE KING OF LIES. Many attribute the powerful NAZI ideological victory to Mr. GOEBBELS, who with a budget that was multiplied ten times when he arrived at the Ministry of Education and PROPAGANDA, managed to establish an audience that approached 90% of the German population, promoting the production of Low-priced RADIOECEPTORS, in order to access the GRAY MATTER, of the German popular classes with the MAXIMUM PURPOSE of implanting a concrete ideology, unifying the enemy and persuading the mass with information and PROPAGANDA, carefully programmed.
The RADIOPHONIC MEDIA, as we know it today, is maintained, believe it or not, with the principles proposed by the KING OF LIES, many MARKETING AND ADVERTISING strategies enjoy a content dictated by the 11 principles of propaganda, there is no lag for creative strategies and marketing, the shadow of NAZISM is still present in the modus operandi of the media today.
The techniques mentioned, it seems prudent to quote them as dictated by Dr. Joseph, let's continue:
11 PRINCIPLES OF NAZI PROPAGANDA - JOSEPH GOBBELS
I.- Principle of simplification and the single enemy.
Adopt a single idea, a single Symbol; Individualize the adversary into a single enemy.
2.- Principle of the contagion method.
Gather diverse adversaries into a single category or individual; The opponents must be constituted as an individual sum.
3.- Principle of transposition.
Charging one's own errors or defects on the adversary, responding the attack with the attack. "If you can't deny bad news, make up new ones to distract it."
4.- Principle of exaggeration and disfigurement.
Turn any anecdote, no matter how small, into a serious threat.
5.- Principle of vulgarization.
«All propaganda must be popular, adapting its level to the least intelligent of the individuals to whom it is directed. The larger the mass to be convinced, the smaller the mental effort must be made. The receptive capacity of the masses is limited and their understanding scarce; in addition, they have great facility to forget ».
6.- Principle of orchestration.
'Propaganda must be limited to a small number of ideas and tirelessly repeat them, presented over and over again from different perspectives but always converging on the same concept. Without fissures or doubts ». This is also where the famous phrase comes from: "If a lie is repeated enough, it ends up becoming the truth."
7.- Principle of renewal.
New information and arguments must be constantly issued at such a rate that when the adversary responds, the public is already interested in something else. The adversary's responses must never be able to counter the increasing level of accusations.
8.- Principle of verisimilitude.
Build arguments from different sources, through so-called probe balloons or fragmentary information.
9.- Principle of silencing.
Silence on the issues on which there are no arguments and hide the news that favors the adversary, also counterprogramming with the help of related media.
10.- Principle of transfusion.
As a general rule, propaganda always operates from a pre-existing substrate, be it a national mythology or a complex of traditional hatreds and prejudices; it is about spreading arguments that can take root in primitive attitudes.
11.- Principle of unanimity.
Getting to convince many people that they think "like everyone else", creating an impression of unanimity.
Without enjoying a wide capacity for analogy, the high level of similarity that the principles have with the current use of the mass media, market strategies and advertising itself is remarkable. The real questions are:
WHY ARE SUCH PROPOSED PRINCIPLES STILL VALID AND USED? HOW DID A MASS MEDIA GO FROM BEING A PROPAGANDISTIC WEAPON TO AN ADVERTISING?
CAN THE USE OF THE RADIO AS IT IS TODAY BE ATTRIBUTED TO ITS DEVELOPMENT IN THE SECOND WORLD WAR?
IS THE CORRECT USE OF THE RADIOPHONIC MEDIA TODAY?
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