Differentiating yourself from the competition in retaining and motivating brilliant employees is an advantage that will bring multiple benefits to a company that bets on its people
In previous articles, we have talked about the importance of having motivated workers and having a suitable work environment for a company. If to the above is added the enthusiasm that the person presents in their workplace and the strength and decision in their actions, there will be an individual who will generate a very important and desired added value in any company.
In a world as competitive and as changing as the one we experience today, having the best advertising and financial strategies, etc., is no longer synonymous with success, now what most differentiates one company from another is the quality of its people, especially those who have brilliant ideas, who work with great enthusiasm, fighting for the objectives of the organization to be fulfilled in their entirety and in the most effective and efficient way.
Many companies that do not invest in personnel policies, even though they are very strong, are in danger of "sinking" within the market. They only focus on strategies to attract and retain people, but they do not do the most important thing: motivating their employees, giving them guarantees that there will be a development in their workplace that will lead to significant benefits for them, the company and society as a whole.
Those very talented people are desired by any company that wants to be successful and fully fulfill its objectives. However, as this is a scarce resource, every organization must carry out the procedure of attracting this type of personnel as quickly as possible, to avoid that another takes it away or gets ahead of it in hiring those brilliant people that everyone dreams of. business.
Key personnel
Companies must fight hard to retain especially their key personnel. That is, to someone who stands out for his leadership, for the brilliance of his ideas, for the ability to work as a team without generating conflicts and for the seriousness and enthusiasm that they always imprint on their actions.
This will result in a competitive advantage for the company that achieves the goal of capturing talent. But… what strategies would be essential for this purpose? To cite just a few, there is the idea of showing the candidate a serious and solid image of the company both internally and externally, a good prospect in terms of career development that may arise in the future, and finally, a good rewards program that they should not stay only in the economic part.
Serious and effective personnel policies are essential if a company wants to win in the market
All of the above, without any doubt, will generate great motivation for any brilliant individual. Ideas or plans such as training staff to improve every day and understand much more about a company's business as such, the establishment of individual performance measures, or the opportunity for growth and development within the workplace, are powerful. motivating tools that will push an individual to strive and perform the established tasks much better.
For this reason, companies must fight hard to retain especially their key personnel. That is, to someone who stands out for his leadership, for the brilliance of his ideas, for the ability to work as a team without generating conflicts and for the seriousness and enthusiasm that they always imprint on their actions.
And just as in certain cases staff turnover is an important factor in a company, this should not be applied to talented individuals, since added to the economic costs it implies (in selection, search, training, etc.), it can generate a loss that is undoubtedly the most painful of all: that of intellectual assets.
To retain and motivate people, it is very important, as we said before, to have an adequate system of remuneration (not only economic), to ensure that the deal with other individuals in the workplace is optimal, that the activities to be developed are totally defined and clear and that a lifestyle is guaranteed with which the person feels comfortable and struggles every day to maintain it and, logically, improve it.
As a short summary, it is important to clarify that companies that do not put aside personnel policies are the ones that have a greater chance of achieving full compliance with the objectives and achieving the best results, surpassing those that reduce their prominence. to the good treatment of the employee. Motivating and retaining people whose great knowledge is their main characteristic must be a fundamental part of the strategies that lead to only one place: success.
