Is market segmentation decisive? Yes, it is decisive for most MKT programs planned more professionally and better executed.
Opportunities in international markets. International expansion is not without risk, it requires a willingness to adjust certain service characteristics or certain elements of the marketing strategy to local market conditions, customer expectations and a host of government requirements. Some may also be required. adaptation to local culture and values.
Benefits
- The company creates a more refined product or service offering and sets the appropriate price for the target audience. The selection of distribution and communication channels is greatly facilitated The company faces fewer competitors in a specific segment New growth opportunities are created and the company gains a significant competitive advantage
International segmentation
The objective is to discover, in different countries or regions, groups of buyers whose similar expectations regarding products transcend national and cultural particularities.
Companies have the possibility of segmenting international markets using a variable or a combination of variables, the segments can be by geographic location; that is, by regions.
It is possible to segment countries by political and legal factors, such as the type and stability of government, receptivity to foreign companies, monetary regulation
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