A fundamental challenge for the developers of innovations in companies, consists of seeking to satisfy the needs of their customers, incorporating new or improved models, products or services. However, today under a globalized competition, in which our clients can access the latest technological developments, it is not enough to satisfy this need, today more than ever we must handle a very important concept and that is "to provide more than expected"; Understanding this concept not only implies investigating the felt needs of our clients, but also putting to the limit the creativity of the work teams assigned to the project, so that when delivering the product or service to our client, it has greater benefits to the initially requested or agreed.
The concept of giving more than expected, for many, will imply a greater value in the development costs of the product or service, associated with hours of development dedication by the human team, the supplies or materials required, the tests that are they must develop, etc., but in the same way the investment made will help to guarantee success in the market and the permanence of the company in it, rewarding the initial investment more than.
The above is based on the fact that by generating high customer satisfaction, this will bring greater loyalty and buy-back in the future. Only companies that offer superlative products or services generate customer loyalty and remembrance.
A fundamental aspect to provide an innovative product or service under the concept of giving more than expected is to generate a culture within organizations so that it becomes a norm for any project or assigned task.
