Do you want to start a business, but are tired of looking for good ideas to start? Don't worry, use what's in your hands today! One of the most amazing characteristics of the experts is that the vast majority of them do not realize that they are one. Discover what the most valuable thing you can contribute to humanity through a business that is within you!
One of the most amazing characteristics of the experts is that the vast majority of them do not realize that they are one.
We have been educated in such a way that we tend to classify ourselves and others according to our achievements and not according to who we are.
This is why many people do not recognize their own identity. What they really are is lost among all the generic titles that we have invented to be able to put each person in a little box with a name:
• A young engineer
• A math teacher
• A housewife without profession
• A basketball coach
• Etc.
However, these titles are too general and it is almost a sin to try to identify a human being according to what a cardboard - or lack of it - says to describe him.
Within each human being lies the potential for a unique contribution to humanity. It is a genuine and very own flavor that only he or she can deliver.
It is what differentiates each of them from the other 7 billion human beings on the planet.
What is the flavor of your sauce?
I am known for a very special dressing for my salads. It is a mixture of yogurt with garlic, salt, oil, vinegar and mustard. Every time someone comes to our house and tastes my sauce, they ask me for the recipe.
It has become "la salsa de la Betzi" (the nickname my friends and family give me).
In the same way, you have a secret recipe for a tasty sauce that adds that unique touch to everything you make. The flavor of that sauce is made up of a combination of your talents, skills, experiences, personality, character, culture, virtues, etc.
The mixture of all these ingredients, with a specific measure of each one, results in an exquisite flavor that people will recognize as theirs when visiting your business and will be the basis of all your marketing strategies.
For them, she is no longer going to be the math teacher. She is going to be the math teacher who has that special gift of creatively teaching children with attention deficits.
You will no longer be a young engineer. He's going to be the smart guy who knew how to massively change traditional engines to hydrogen engines.
In marketing, this flavorful sauce is called their USP (Unique Sales Position). In Spanish: Your Unique Selling Proposition.
It is that uniqueness in your products and / or services that sets you apart from everyone else on the market. It is your best sales secret.
You say: «Yes Bettina, but how can I make money with my sauce?
You have to understand that your gift is your provision. God has given you your talents and abilities so that you can serve others, but also so that you can provide for yourself and your family:
“Likewise, to every man to whom God gives wealth and goods, and also empowers him to eat of them, and take his share, and enjoy his work; this is a gift of God. " (Ecclesiastes 5:19)
Once you know what your specific sauce is, it is not an option whether to share it or not.
It's their reaponsability.
There are thousands of people who need to hear what only you can share. That's true marketing: telling potential customers that you are the right person to meet their unique needs.
You just have to educate yourself to develop the right channels to find these people and to share your unique message with them.
That's why your best idea is: you!
