In recent years, there has been an increase in small business models, formed by people who, due to experiences in a special area, by necessity or by simple conviction, decide to venture to achieve the dream of work independence and financial freedom.
These projects full of enthusiasm start with high motivation, but in many cases lacking strategic planning and an incremental proposal in the medium term. Part of the adventure involves taking risks, even not controlled and balanced.
“After working for a transnational corporation for eight years as an accountant, Carlos resigned to pursue his dream of having his own florist, based on his high knowledge of flowers and decoration. Tactically Carlos had long ago considered using the exit money from the company to
finance his life project.
The young entrepreneur rents premises, contacts flower suppliers, buys equipment for handling flowers and preparing floral arrangements, and also hires a person to help him in his small shop near his home, while he makes the deliveries.
But as time goes by, the essence of every business, customers, does not arrive, as Carlos had estimated; the suppliers charge him for the materials, the rent of the premises is late. And what was an illusion and a dream of a life project turns into concern, disappointment and a return to being a salaried worker, now with debts and the frustration of not reaching the goals ”.
Carlos's situation is repeated frequently for many people who are ruffled by pretending to have their own business.
It is vital for those who are interested in having their own project, conducting market feasibility studies, analyzing real costs and over time, designing a marketing and sales plan that suggests where to sell, to whom to sell, what to sell and how. sell, estimate the reach of the breakeven point, and also determine the trends of this type of business and who offers similar products and the average prices of the current competition.
It must be clear that the brand of the new business is unknown to all potential consumers, and that it implies exercising an aggressive promotional proposal to achieve the previously established objectives of positioning in the category.
Knowing the concept of breakeven point and how I can project it is a fundamental indicator in all types of business. That passion and desire to materialize these new businesses must be supported by professionals from the different branches of business. If the business is already launched, it is vital to review and diagnose to avoid reaching a critical situation, the risks that are assumed must be carried out in a controlled way and advised by experts or old
experiences of entrepreneurs.
To conclude, it is vital that the person who wishes to undertake must be aware of the effort and sacrifice that must be made to the project. You will have to have a few hours of sleep, perform basic tasks until the business begins to establish itself.
