There are a number of important factors to consider when communicating are:
- The audience. Who is our audience? What do you expect us to tell you? The necessary information. What information should I transmit? What information do I need? The weather, what is the best time to give this information? How often? The method, which is the most appropriate?
Among all the existing methods, which is the most suitable? Obviously you will consider that each one is suitable for different moments but the most used are the following:
|
METHODS |
DESCRIPTION |
| Meetings | The important thing is that the aspects to be dealt with are detailed in an agenda. |
| Personal introductions | Allow the audience to ask questions on the spot. |
| Reports and memos | Easy to do. Very impersonal and run the risk of being misinterpreted if they are not clear enough. |
| Together | The good news is that everyone finds out at once, but you have to find the right place. |
| Company magazine (Newsletter) | Quick and comfortable but there is a risk that some will not read it. |
| Videos | It is a semi-personal way. It enables more staff involvement, but is expensive to produce. |
| Emails | Cheap, modern and with the advantage of being able to send them to several people at the same time. But you have to be careful that important messages are not lost among everyone else. |
| Other methods | For example video conferences…. |
Until now we have studied how to collect information, how to analyze that information, how to communicate that information but we have not dealt with the aesthetic aspect of it, how to present it to make it more credible? There are a number of aspects that undoubtedly enhance this appearance
- The words we use, we must use clear and concise language. Images. They are important to capture the attention of our audience. Graphs, Bar graphs are very useful for example to establish comparisons, columns, pie. Even so-called GANNTs are extremely useful, which relate the activities to be carried out with the times when they must have been completed: a model, a copy or an example. Something to try. If you can smell, touch or see it, it will have much more credibility and will be more effective.
