INTRODUCTION
Today there is a large set of information that is generated at every moment, it is enough to see how social networks influence many sides when seeing the information that is in them, in the same way this information flows through organizations which also generate great quantity of information and at the same time they are in constant search of more information both for making their decisions as well as for the improvement of their human resources and other elements that make it up.
However, like the information that travels over the internet and through social networks, this information that organizations generate is not all of great weight and very useful, that is why it is important to know how to distinguish between real, truthful and deep information information lacking all of the above.
The term fuzzy information is not a term coined yet, but even so we can say that it is what we try to talk about in this article about how there is diffuse information which biases us when it comes to making wise decisions or when to interpret important data.
In this article we will be able to gradually develop how information is handled and how this term of diffuse information arises and the importance it has when making decisions in organizations.
Definition
The term diffuse information itself is not yet stipulated in the RAE or somewhere that defines it as it is, however by making a play on words with what the word information is and what the word diffuse is we can create our own own concept to start from it and analyze the rest of its content.
information
According to (meanings.com) information means the following.
Diffuse
We also look for the meaning of the word fuzzy to be able to give us an idea of what it would be like in conjunction with the word information. According to (google.com, 2018) the word fuzzy means the following.
Diffuse Information.
Once we have the two terms that we need to define our word, we can then say with our own ideas that fuzzy information is the set of data or knowledge which lacks clarity or precision on a given matter.
Information types
The quality of the information resides in the fact that problems can be solved, correct decision-making is made which serves to satisfy the needs we have. The benefit that we have from the information is the legitimate basis for discernment.
The main objective of the information is to be able to change the state of knowledge or the way of thinking of an individual with respect to a certain phenomenon or issue, everything that will influence their actions, attitudes or decisions that are made from obtaining the information. new information. For example, if we want to know the culture of a place where we are going to go, we investigate first, we inform ourselves so that when we arrive we do not feel the drastic change because of ignorance of it.
Part of the fundamental characteristics of the information is that it must be useful, because, based on it, an individual or organization will determine their way of perceiving a situation. The information must be valid or current, it must also be reliable as it must be able to be confirmed.
We can classify the information as follows.
Information Classification
- The information that is made for perpetual memory is known, that is, to be recorded in the future in the legal actions that take place. Set of data related to the economic situation of a person, an entity, a market or a country, and It is used in order to analyze its solidity and liquidity, and establish parameters that allow making decisions regarding commercial operations or financial investments.
- It is called the set of organized and processed data that function as messages, instructions and operations or any other type of activity that takes place on a computer.
in Computing
- That which is exclusive to a group of people or companies, and which provides certain competitive advantages to those who own it. Common in business and stock markets, and must be handled with care and ethics, as it is susceptible to being used for its own benefit, privileged or someone else.
Fuzzy information management process
If organizations want to increase their competitiveness in the market and be able to be strong contenders in it, they must obtain information that allows them to obtain a certain competitive advantage, however, during this obtaining of information, diffuse information is also obtained, that is why that organizations should know how to handle this type of information.
Below is a diagram of the process of handling fuzzy information.
Management of Fuzzy Information
This process must be established from the top management of the organization, because that is where the information and knowledge needs arise, these needs are born from meeting some interest or goal.
Information need
Internal and external information is important for organizations, where people interact dealing with all kinds of data; For this reason, organizations have to facilitate access to unavoidable information for the progress of their appropriate functions.
Thus, only organizations that have quality information, distributed quickly and efficiently through serious communication channels, will be able to provide a better final product or service.
Information search.
Regarding the need in the organization of information, the search is made for it. To do this search, it is preferable to do it in an organized way, determining in advance what you want to achieve, the means by which the search will be carried out and the time established for it.
Obtaining fuzzy information.
As we have seen in the process of managing fuzzy information, once the information search has been carried out, two things are certain, the first is that we obtain exactly all the information that has been sought and required to carry out the plans that The organization has, however the other thing that is certain is the detail of obtaining information which lacks sense or order in the issues that the organization needs, despite this, it can still be carried out the collection of information even though this Appears disorganized and meaningless.
Use of tools to obtain clear and precise information.
When searching for information, it is necessary to determine what type of information it is, if it is what we require or if it is a kind of diffuse information, in order to do this it is necessary to use some tools that facilitate this classification of information.
Quantitative data analysis.
Through numerical data, valuable information can be obtained, said measurement and analysis can be carried out through various software that can facilitate said analysis. (Zamora, 2016)
Qualitative data analysis.
It is in qualitative data where the information becomes more diffuse because its measurement is carried out based on subjective concepts. Despite the use of heuristics and software, some solutions are proposed with the information raised. (Zamora, 2016)
Diffuse logic.
It is a computational intelligence technique that provides a simple way to draw conclusions based on vague or fuzzy information. Through this tool, the characteristics of a person are emulated when making decisions. Likewise, when handling a large amount of information that needs to be understood, some techniques can be used such as:
- Use of keywords Speed-reading techniques Highlight main ideas Use of specialized search engines Ask for help from experts in the field Appoint people to be in charge of information management Carry out an analysis of the reliability of information sources Have the capacity to power Identify the sources of information and the content they handle. Have knowledge about information gathering. (Zamora, 2016)
The importance of fuzzy logic comes from the fact that much of the way of reasoning of human beings is approximate, which means that they carry with them uncertainty and precision.
Evaluation of the information.
At this stage it is very important because it is necessary to define how to answer or react to the objectives or information needs.
To implement the evaluation it is necessary:
- Establish estimation objectives Distinguish from the general to the particular of the information Apply the appropriate criteria to capture, select, integrate and organize Provide coherence to the information Distinguish facts from opinions Find different points of view on the information and discuss them Feedback the actions that are being carried out Be able to see the evolution of information work Distinguish between primary and secondary sources
Reasons for the implementation of the evaluation.
- Because a senior manager requires it. To be able to make modifications. It is part of planning. To document results about the organization. To contribute opinions that give new perspectives to the organization. (Escobar, 2013)
Information processing and production.
At this stage, this process is carried out in order to synthesize, organize and represent the information, the organization must be able to carry out an analysis and synthesis of the information obtained, to be able to reflect on it and draw its conclusions. All of the above with the idea of generating timely and clear communication instruments that can meet the information and communication requirements.
Decision making.
Regarding decision making we can say the following according to (Wikipedia):
Therefore, in accordance with the above, we give ourselves the idea that when making decisions it is necessary to have relevant, truthful and useful information to carry out correct decision-making and lead the organization towards the optimal point we want.
This is why it is necessary for all organizations to know how to differentiate between the information that really serves them and the diffuse information since when receiving a large amount of information from both the macro environment and the micro environment, the volumes of information are as much as necessary use the necessary administrative tools to filter and separate all the diffuse information that is absorbed from these environments.
In the end, all organizations are looking to go the best way, however we must not forget that decision-making is a fundamental part and that the decision taken is not always the correct one, but that is where the leadership of the leaders must fall and weigh. CEOs to be able to make the best of decisions.
conclusion
According to what has been read during this article, we can conclude that diffuse information is something that will always be present everywhere, both in people and in organizations, the volumes of information that are generated today are at industrial and Organizations need to know how to process this information, there are strategies to be able to do it in a better way and to be able to separate the diffuse information from the truthful and authentic information. The most important thing about all this is that organizations know that decision-making cannot be done without first having filtered all that diffuse information because they would fall into a bias and the decision would not be optimal.
Thesis proposal.
Apply tools to filter the diffuse information that is in the social networks of company X.
General objective.
Analyze the social networks of company X to filter all the information obtained in them and be able to use the useful information and generate proposals for improvement in the organization.
Thanks.
I thank my mother who is the strength to continue every day and who has made me get to where I am, my teachers who have given me their time and knowledge to continue my studies, Doctor Fernando Aguirre y Hernández since He has given us all his experience and knowledge in this matter of Fundamentals of Administrative Engineering, as well as CONACYT since it gives us its support to motivate us to move forward in our adventure for mastery.
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