The matrix is divided into four cells, each of which indicates a different type of business:
1.Questions:
Interrogations are businesses that operate in high-growth markets but have a relatively low market share.
Here we will find those recently received doctors who do not have little experience in the profession, lack their own patients, and seek to be successful trying to increase market share through the recruitment of new patients, in order to increase the sales of their services. We will call these doctors "Rookies."
2. Stars:
If a business that is a question mark is successful it becomes a star, which does not necessarily produce positive cash flow for the business. The company must spend substantial funds to keep up with the growth of the market and defend itself from attack by competitors.
Some of the professionals specialized in any of the branches of medicine could be located in Stars, for example Neurologists or Cardiologists, these are branches that in general have a high growth rate and market share due to the high amount of sales of its services.
3. Money cows:
When the annual growth rate of a market is low the star becomes a cash cow if it continues to have the highest relative share of the market. A money cow makes a lot of money for the business. As seen in the matrix chart, doctors specializing in surgery and clinical medicine, for example, are in this money cow quadrant. Which has a very high relative market share and low market growth rate. The danger is that if the doctor has only one cash cow, that is, a single business, she is very vulnerable. If this business begins to lose relative market share, it will have to put money back in to maintain market leadership. If you don't, this money cow could turn into a dog.
4. Dogs:
Dogs are businesses that are low-share in slow-growing markets. These businesses typically generate low profits or even losses. Here we could locate doctors who are in an advanced age and have a lot of experience, those who dedicate very little time to the practice of medicine, to dedicate themselves more fully to the work of consultants, or university professors, or to give lectures in the country and / or abroad.
Doctors
- . Entry and exit barriers.
Of the undergraduates:
- Faculty Entrance Course Rigid Study Plan
From the Professionals:
- Have a qualifying title to practice the profession issued by a University Request and maintain the payment of your tuition Initial investment for the establishment of a medical office Lack of adequate training places Poor labor markets where only the exploitation of Physicians occurs Doctors forced to be in large centers, lose your intellect Bad payment by social works
Exit barriers:
- Search for figures to keep professionals Continuous updating of the technology used in medicine To retire, you must have at least 35 years of contributions and be 60 years old (ordinary retirement) and 50 years old with 25 years of contributions (retirement due to unhealthiness); and 65 years of age with more than 10 years of service (old age retirement)
