As an exercise of the different innovative tools, there is the so-called Attribute Dependency Matrix, which is effective but has not always been correctly applied. It is basically two lists of attributes crossed in an array.
The first list is of internal attributes of the product and the second of external attributes that is to say that they are not under the control of the manufacturer.
Let's see the application to new functions of an i Phone (we chose the Apple i phone for having more data about it), and that may vary according to the context of how the product or service is offered. The iPhone combines three products in one: 1-a revolutionary phone with text messages, 2-an interactive widescreen iPod with music and video, 3-an Internet access device that includes email, full Internet access with the ability to download files, videos, etc. and a GPS to locate places in the world.
It was officially launched in the US in mid-2007 and is considered the innovation of the year due to its high versatility and integration between the management of Communication, Computing and the Internet.
So let's see about incorporating functions to the i Phone.
First we create a matrix containing internal and external attributes on the vertical axis, and ONLY internal attributes on the horizontal axis, which are those that we can handle at will in manufacturing and that generally condition and restrict the product.
This new matrix forces us to investigate the combinations of internal to internal and external to internal attributes, and will serve to innovate other potential functions and capabilities. This is definitely the tedious part.
But now we can make virtual combinations and anticipate them in two ways; or we create a dependency if it doesn't exist or if there is a dependency we remove it.
Knowing that the function follows the form, we can intuit the potential value of something new or the breaking of a dependency between two attributes.
The matrix can be as extensive as possible but only representative attributes or those where the market trend makes a difference should be included.
Let's see about ten innovations that arise from applying the attribute dependency matrix and that have been signaled.
1-carrier-context
It will allow the user to change or pre-select the wireless carrier server depending on whether the phone call, messages or e-mails are from the work or personal company. This allows the monitoring of own expenses and the work companies effective monitoring.
2-function-context
The function setpoint of the i Phone is automatically rearranged depending on the context of use (with friends, family, company, myself, etc.) so with the work company the images and instructions are related to conferences, calculator, time, meeting planning, tools, etc. and this is done through geosatelital sensing that indicates with whom it communicates and then rearranges itself appropriately.
3-volume-location
The I Phone goes to silent mode automatically depending on the location where one is (in meetings, church, etc.) or it goes to speaker mode in noisy locations, in the car, etc.
4-profession-function
The i Phone is personally adapted depending on your profession or work. A doctor will have setting values with the location of hospitals, patients, records, medications, infection risks, cost savings, etc.
5-location-links:
The different Wi-Fi and other links (carrier, email, SMS) change depending on the location to optimize the situation, thus Wi-Fi is disconnected in certain networks that have a protection password but the phone is still connected to the network mobile cell phone, thus saving time to do the change manually.
6-battery life-time
The user can switch to battery conservation mode, and then some unnecessary functions will be turned off such as screen colors to black and white, turn off Wi-Fi, turn off the vibration tone if the person is traveling and cannot recharge batteries, or by This setting will automatically do this depending on the time of day.
7-capacity-range
The i Phone will be able to borrow storage capacity like the MacBook air does.
8-photo quality-browser type
Combinations of attributes are used together where the quality of the photos can be varied to transfer them through different browsers.
9-musical fountain-location
The i Phone will recognize your location if you are traveling by plane, in a restaurant, concert, museum, store or other event and will tune in to the music or station according to the event or in the case of a restaurant the type of menu, in the case of an airport flight delays, in the case of a museum closing times.
10-function-location
The iPhone will tell you which products on your shopping list are discounted, or substitutes for your list.
It will also tell you which payment box is faster and what is the total price to pay, and it may even be connected to some form of payment type PayPal in order to complete the entire payment cycle for you.
The Attribute Dependency matrix of an iPhone that we developed in the workshop and that can be expanded as much as desired, was:
X - unusable due to redundancy.
1 to 10 of possible innovations, after the cost-benefit analysis the most drinkable and beneficial will come out.
Another useful tool is TRIZ's evolution rules to predict future innovations. You can see the application to a product type for example to a lawn mower in:
www.monografias.com/trabajos64/evolucion-productos/evolucion-productos.shtml
Bibliography
Electronic edition of the book Generation and Development of Creative Ideas in:
www.ideas-marketing.com.ar/
Applications of Systematic Inventive Thinking
Electronic edition of the TRIZ basic course in:
www.innovacion-sistematica.net
