A website is of almost no use if it is not integrated into the overall plans of the company. Internet is a very important tool to improve competitiveness but obviously, it is not achieved only with the development of a website.
In our experience, the development of the website is only 5% of the total work to be done so that the company is in a position to take advantage of the possibilities that the Internet offers.
Surely if you. You are thinking of opening a new branch, a new plant or establishing yourself in a new market, your first and foremost concern will not be what shape, color… it will be your catalogs and business cards.
This is what is happening on the Internet with websites. The concern of companies, in general, is the aesthetics of the website, rather than how it is going to do business using the Internet.
For this reason, the development of the website must be the consequence of a deep analysis of at least the company, the competition, the clients and the suppliers and how the Internet influences all of them.
Entrepreneurs and managers should reflect on: what is the Internet going to bring to your company? How does the Internet affect the competitiveness of your company in the short, medium and long term? What profitability can be obtained with the Internet? What are the objectives? What are your forecasts? What resources should be allocated? What cost should we bear? When will it be profitable? Who will be responsible? Should staff be trained? Etc.
Methodology to make the internet profitable
To increase the chances of business success using the internet, we recommend this methodology. In the first place, a deep reflection should be made about the company in which aspects such as:
- How you relate to your customers and suppliers.
- Study of its processes.
- Technological situation regarding the Internet and information systems.
- Knowledge of new technologies
Action plan
After this analysis, some or all of the following actions should be considered:
1. Definition of the scope, objectives, deadlines and resources assigned to the project
2. Internet management training and its possibilities
3. Definition of the team that will develop the project
4. Review of the company's strategic plan and its deployment to integrate the figure of the Internet and New Technologies.
5. Development of the technological plan based on the analysis of the needs for the project
6. Adaptation of the organization chart of the company including the positions and functions related to Internet
7. Review of processes considering how the Internet affects them
8. Design or redesign of the website and / or portal and associated technologies
9. Definition of security policies and procedures
10. Development of the internet communication plan
11. Monitoring and control of the project
As can be seen in this action plan, the development of the website is preceded by an important process of analysis and reflection. I wish to have clarified what is the little or much importance of a web page in the global approach of a company that wants to increase its competitiveness by doing business on the internet.
