Editorial and production notes. Values, principles, standards of Radio Majaguabo in the municipality of San Luis, Santiago de Cuba. Cuba.
This document provides guidelines on the production and transmission of content in accordance with the mission and objectives of Radio Majaguabo as a community radio station.
It contains sections on how to report a wide range of social, political, cultural, economic and many other issues in the communities to which we have sound coverage. It also describes how to address the challenges we may face in our work, including legal issues, as well as conflicts.
REVIEW OF RADIO MAJAGUABO.
Original text
Radio Majaguabo, a community radio station, aired on July 5, 1982 with the purpose of serving the communities of San Luis, southeastern territory of Cuba. In particular:
- We inform the population about the progress and deficiencies in the economic, political and social spheres We contribute to the orientation and education of children and young people taking into account the characteristics of our society We recreate and contribute to the formation of a general comprehensive culture of the people.We transmit on the 104.7 MHz of the Modulated Frequency for 12 hours, from 7:00 in the morning to 7:00 at night every day of the week.
To work effectively, we must adhere to the most current acceptable journalism standards, with an integrated newsroom that responds to the values, principles and patterns that will guide our broadcasting practice in order to help our audience make decisions and inform themselves about their lives and the reality that surrounds them.
Our programs can help you take the steps necessary to improve, maintain and elevate lifestyles. It is important to keep in mind that these guidelines are not the law, but the principles, values and ethical or moral operating standards of this community radio station of the Republic of Cuba.
The Editorial and Production Notes values, principles, standards, allow us, firstly, to achieve our dissemination objectives and, secondly, to harmonize our right of access to information and freedom of expression with our obligations to the communities those we serve, attending to the policies of our Cuban Revolution, our idiosyncrasy and the rules and regulations that support broadcasts from this area.
All staff members and other people hired to work with the station must respect the fundamental freedoms and rights of the people, as guaranteed by the Constitution of the Republic of Cuba.
All content producers must comply with the editorial and production guidelines contained herein in line with the objectives established for our local broadcaster. However, if circumstances arise in which compliance with any of the guidelines contained herein must be assessed to better serve the audiences, it is advisable that the content first go through the approval of the Editorial Board in the person of the Director of the Press Organ.
THE EDITORIAL BOARD
The Editorial Board of Radio Majaguabo will ensure that content producers comply with the editorial and production guidelines described in this document. We will also have one (1) Auxiliary Commission that will participate in evaluation mechanisms for new artists and quality control. Members of the Editorial Board
- A CEO. (Director of the Press Unit) 1 Content Director (Director of programming and information) One Editor-news editor 1 Web Editor One Multimedia Producer Multimedia writers / journalists (multitasking + multiplatform) Station manager Public and market relations manager Audience manager Responsibilities Editorial Board
a) guide content producers on how to translate these guidelines into practice.
b) address issues raised by members of the public
c) regularly evaluate guidelines to keep up with the development of broadcasts.
d) determine how to address controversial or challenging content within the established referral system.
Stakeholders of Radio Majaguabo.
In all of our broadcast work, the goal is to serve our audiences with the highest levels of integrity, independence, and commitment to ensure that people in the communities we serve have the information that enables them to make informed decisions and decisions about their lives and communities.
We recognize that ultimately our goal is to serve communities, but at any time we will endeavor to address the information and communication needs of individual members or individual groups or sections of the communities we serve. On this account, we will endeavor to segment our audiences into many categories according to their needs.
Audience segmentation is directly related to optimizing our communication efforts and investment in advertising. Simply put: knowing how to segment is saving effort and money; two very important issues in entrepreneurship, where each resource is limited and valuable.
Once we make this deduction, it only remains to identify the following data:
- Geographic area Age range Interests: keywords with which the user can search for the products or services we offer, or with which social networks identify that that user has already clicked or demonstrated a relationship with an account related to those products and services.
Once the segmentation is carried out, we will not only know through which channels we can reach our different audiences, but we will also be able to decide the most appropriate communicational tone to use in them.
EDITORIAL INTEGRITY AND INDEPENDENCE
Policy statement Radio Majaguabo is accountable to the communities where the radio station is established, to the Communist Party of Cuba, and to the Municipal Government Body. The Provincial Radio Directorate is the legal entity that represents us.
To strengthen our reputation as a credible and impartial station, we must be aware that there are internal and external factors that can compromise our position if we submit to their interests. Such an interest can be governmental, political, commercial, or even personal. Therefore, our broadcasts must reflect our value for integrity and independence at all times.
PROGRAM SPONSORSHIP
A program is considered sponsored when its production and transmission is paid for by an individual or organization with the aim of promoting its activities. However, regardless of sponsorship, we must maintain editorial authority. We would be open to the particular interests of legal entities (mass organizations). Although we clarify, we would not lose editorial control, ensuring that the content of the program responds to our publication policy.
ADVERTISING AND ADVERTISING
To maintain our operations, Radio Majaguabo will accept commercial advertising as long as it does not compromise editorial control. However, we will not accept advertisers with known illegal activities. When entertainment and other non-journalistic program hosts endorse sponsored products, we should make clear that such endorsement does not necessarily represent Radio Majaguabo.
Radio Majaguabo will not allow any member of its staff to accept incentives from suppliers for personal benefit. In the production and broadcast of programs, we may incur costs of travel, accommodation or use of the facilities.
Although, ideally, we should pay the costs, we may accept reduced rates or free offers on certain programs, such as those related to entertainment or the lifestyle of listeners.
As such, in cases where we agree to such arrangements, we must;
a) document transactions accurately
b) accept reasonable discounts
c) avoid promises to offer a product or service in exchange for discounts or free offers
d) request providers not to use the name of Radio Majaguabo in their advertisements
CONFLICTS OF INTEREST
To preserve our status as a credible radio broadcaster, members of the staff, Editorial Board, and members are expected to avoid any inappropriate behavior, attitude, or activity, even when off duty, that could compromise our status in light of the audience.. Examples may include the expression of views that reflect bias or position on a contentious issue.
Although this can be done on an individual level, it can be seen as representing our position as a radio station. In addition, our staff must ensure that their families, friends, or associates do not participate in activities that may conflict with our interests.
TALENT IN THE AIR AND COMMERCIAL ADVERTISING
When advertisers or companies hire presenters to endorse their products, they should) ensure that their work does not portray Radio Majaguabo as b) avoid reviewing the product in the programs they present c) observe the rules required of them as presenters
Disc Jockeys (DJs) should avoid taking their presence on the radio to promote their concerts or themselves. So we also include self-employed workers or their hired staff.
To avoid conflicts of interest, news anchors and reporters should refrain from expressing any opinion. Find contributors Collaborators are the people we interviewed, the commentators, the specialists on various topics, the correspondents from the Popular Councils. The state sector entities that use our media to communicate their needs directly. Example, Prosecutor's Office, Post Office, Work and Social Security, University, etc.
DOCUMENTARY REGISTRY
Note taking plays an important role in the collection and processing of information and can have an impact on the quality of our programming. As such, it is important that we take accurate and reliable notes and other relevant information of all important scheduling events. Notes can be used to keep records of research activities, interviews, and source information. Notes to be kept should be about;
a) written and electronic communication
b) interviews or precise conversations. Ideally, we should try to keep electronic recordings.
VERIFICATION OF INFORMATION
It is important for the station to authenticate any information, including that obtained from Internet documents, before it is used. This can be done by consulting the sources of the information for confirmation.
DIGITAL MANIPULATION
When using digital material such as photographs, documents, video or audio, we will try to represent the facts as they are to avoid confusing the audience. In doing so, we will try to preserve the sincerity and authenticity of the material. Identify the sources. In the interest of our audiences, we must provide adequate identification of our contributors and sources, whether live, online, or recorded. This is important to help the audience form an informed opinion on the issue at hand.
USE OF THIRD PARTY MATERIAL IN NEWS AND PRODUCTION
Third party material refers to information that we may not have collected ourselves because we were not present at the scene or did not interview the original source. Third party material can be: Information given by anyone other than the original source Information from websites, magazines, newspapers, etc. Library materials
When we use third party material in news and specific results, we must observe the following;
to. Credibility and reliability of material, such as information on weather, finance, sports, or music When we have to use third-party material, there must be an editorial explanation and the material must be identified on air.
IMPARTIALITY AND DIVERSITY OF OPINIONS.
Policy statement
In order to meet our broadcast goals fairly, Radio Majaguabo will recognize the fact that our audience has different expectations, needs, and interests. In this regard, we must plan a wide range of programs to meet your needs. This will also allow listeners to access information that can help them be active participants in the development of their communities and the nation at large.
To be fair and impartial, we will do our best to:
a) collect accurate data
b) avoid bias in public, political or industrial affairs and provide professional judgment only when necessary in order to contribute to the clarification and increase of information to the audience, in an ethical, responsible manner and in accordance with the principles of the Revolution Cuban.
c) be real in reporting issues
d) allow diversity of points of view and opinions to express in our station
e) allocate the same time to different stakeholders to express their points of view
f) treat all parties fairly
g) ask similar questions to different political groups for equity
h) working with different taxpayers, including professionals and non-professionals
As we provide content for our radio programs, in our collection and communication of information we will ensure that they promote the values of fairness and inclusion because the communities that Radio Majaguabo serves include people from diverse backgrounds who are also likely to have diverse backgrounds. of sight.
Therefore, it is important, in order to be impartial and to respect this diversity of opinion on important community and national issues, that: we must be precise and impartial when handling contentious issues. At no time should we use the analog-digital platform to express our own opinions or beliefs to avoid biases, although in certain situations we are obliged to offer the Editorial Criterion of the medium and place it on official levels.
The platform for a diversity of points of view will be part of our work as long as they do not conflict with our revolutionary values and principles. When providing space for people whose opinions may be offensive, we must base our decision on the public interest. We must promote artistic creativity by dedicating airtime to music, drama and other forms of artistic entertainment.
EQUITY
It is Radio Majaguabo's belief that impartiality strengthens partnerships with stakeholders and audience members. As such we will, a) defend the values of fairness and transparency in all programming.
b) respect and acknowledge the opinions expressed by members of the audience
We must be accurate, impartial, and fair in the way that:
a) we portray people, b) we create and present characters
c) We present the setting: the place and time when the events of the drama take place.
d) we decide and develop the plot or the way in which the events unfold in the drama
e) we explain the theme or theme of the story
f) we deal with the subject in the drama
g) we discuss current sensitive issues that some audience members may find offensive or disruptive
PROTECT SOURCES
In our quest to provide information to our audiences, we recognize the importance of community members who are an invaluable source of information for our programs.
When a situation arises that requires our source of information to wish to have your details withheld for reasons ranging from your security to concerns about the authenticity of your information, we are mandated to respect our sources' desire to remain anonymous., as suggested by the regulations of Cuban journalism. Accordingly, the following measures are recommended when dealing with the above situation:
to. When we agree to grant anonymity to any source, we will ensure that there is a recorded version of the interview or statements. Recorded details, written or electronic, that identify a source anyway, including administrative documents, as well as personal information, if any.
The professional in charge of this information, journalist or not, will be in charge of the custody of the information, which he will present to the Editorial Board if there is any legal dispute. Serving the interest of the community.
We will produce programs that are appropriate for communities as informed by proper research and analysis of information
PRIVACY
Policy statement
Radio Majaguabo will respect the privacy of individuals and institutions or groups of people to the extent that their right to privacy is guaranteed by the Constitution of the Republic of Cuba. In all our programming work, we will seek to harmonize the individual, institutional or group right to privacy with the public interest and your right to freedom of expression, access to accurate information.
We will only report the private legal behavior of individuals, institutions or groups when the behavior itself raises matters of public interest, which will be well founded.
PUBLIC INTEREST
The public interest may refer to, but is not limited to:
a) report criminal behavior or acts, antisocial behavior, corruption or injustice
b) reporting antisocial behavior
c) reveal significant incompetence or negligence. Revealing gross incompetence or negligence.
d) safeguard human (or animal) life
e) ensuring that people receive objective information on matters that affect their lives. This should be in response to attempts by natural or legal persons to offer erroneous information that could hinder their procedures or understanding of the problems that they want to be resolved.
f) making use of information that people can use to make informed decisions on matters of public importance.
Mandatory privacy references
The circumstances under which producers have the obligation to seek guidance from members of the Editorial Board are;
a) use for transmission, any material initially obtained only for note taking.
b) material obtained as a recording of an individual without prior notification.
c) features people on live entertainment shows without their consent
ELECTRONIC NOTE TAKING
a) To maintain accuracy and collect evidence, we may use electronic devices without seeking consent. However, we must make it clear that such information will not be transmitted.
b) In the event that it is necessary to transmit material initially intended for note-taking only, we must request the approval of the Editorial Committee, so that it gives its consent.
DAILY NEWS COLLECTION
For the news, we can interview public figures to broadcast without making prior arrangements and regardless of location
REPORT SUFFERING AND ANGUISH
When we report accidents or other events that show human suffering or distress, we should harmonize the public interest with people's rights to privacy or protection from the irrational representation of their situations. If we decide to interview people who are distressed for any reason, we should seek their cooperation through third parties, in particular family or friends. To the extent possible, we must:
a) avoid forcing interviews.
b) refrain from chasing them through telephones or other forms of communication, as well as home visits.
c) leave their homes or property when requested.
d) desist from tracking them when they move.
When making the decision whether or not to transmit public expressions of grief or anguish, we must first take into account whether or not we have obtained the consent of those affected; and second, the likelihood that our broadcast could be annoying to our audience. In this regard, when we decide to broadcast, we must briefly explain to our audience in advance to ensure that they understand the intentions of our broadcast.
COVERING FUNERALS
Unless there is a public interest, we must always seek family approval to cover a funeral.
USE OF LIBRARY MATERIAL OF SCENES OF SUFFERING, ANGUISH AND TRAUMA
Before using library material that is traumatic, we must comply with any restrictions on the use of such material. Such material should be used when there is an editorial justification or after family members or interested contributors have been consulted.
PERSONAL ADVERTISEMENTS OR SOCIAL FACILITATION.
By personal announcement or social facilitation (message) means notifications about death, illness, missing persons or any need, other tragedy presented by families for general dissemination. We will submit these messages to the Editorial Board for approval in search of information that may be considered private, embarrassing or distressing. In addition, we will transmit messages either for free or at an administrative cost, according to a rate that we can agree with our social, political and administrative agencies.
to. For misplaced person notices, we must take editorial control to ensure that the content does not cause embarrassment, distress or expose your privacy.
b) Except when events are newsworthy, we may charge a fee for announcements of weddings, quinces, birthdays, or other similar events. Announcements for such events may be considered banner advertisements.
USE OF THE TELEPHONE TO ENTRY TEXT OF VOTES
When we start voting by phone or text messages on certain issues, we must bear in mind that the participants are self-selected and, as such, do not necessarily represent the entire population. For this purpose, any written report or announcement from the broadcasters must clearly show that the results represent the views of the audience at the time of participation in the radio space.
We can present the results in percentage forms when we know the actual number of participants. Such results should NOT be used for inclusion in our news programs. If we decide to vote by phone or online, we must observe the following:
a) When we allow telephone or text voting at the beginning and end of a specific program, we must not report the results in a way that would change the opinion of the voters.
b) We must avoid telephone or text votes to collect serious data, for example those made by the person in charge of measuring audience levels in the Press Office.
WORKING WITH STUDIO AUDIENCES
If we use opinion polls in our work, we should make it clear that the opinions expressed do not mean anything other than the opinions of the participants, even though they may be selected as representative. Those opinions will not determine changes in the programming schedule, only a reference to artistic groups.
Why the interactive programs?
The interactive programs and projects designed by this radio station aim to ensure that the gap that may exist between content producers and content consumers (listeners) is minimized as possible. It is a way of ensuring that we not only work for the community but also work with the community. This is an acceptable way to encourage community ownership of our programming. Therefore, we must ensure that all interactive programs are thoroughly planned for maximum effect.
In light of the above, we should have clear editorial goals for interactive shows in line with audience aspirations. We must also refrain from disclosing any personal information collected from participants, with their consent, for the purposes of the program.
TELEPHONE ENTRY PROGRAMS
When using a telephone during the transmission of a program, we should: a. explain the nature of the program and the terms before inviting callers to participate b). read email or text messages off the air before they are read off the air.
COMPETITIONS
When conducting competitions, we will be fair in our coverage of the competition. We should be sincere in testing skills, knowledge, or judgment depending on our target audience. We should publicize the competition rules for the sake of transparency.
AWARDS
We must ensure that the prizes presented to the winners are age appropriate. When the award is sponsored by organizations in exchange for on-air recognition, we must ensure that we retain editorial credibility regardless of sponsorship.
VOTE
When we include voting as part of our interactive programs, we must make it clear in our report that the results of such voting represent only those of the audience that participated. The station must remain fair and impartial.
HIV AND AIDS
POLICY STATEMENT
We recognize that HIV and AIDS is one of the most serious crises facing our communities today. We have a responsibility to educate our audiences on issues of HIV positive prevention, care and support for those living with HIV and AIDS. We are required to produce programs and engage where possible in HIV and AIDS-related community support activities using a human rights approach that ensures that people living with HIV and AIDS are not discriminated against in any way (gender, race, etc.)
to. We will ensure that HIV and AIDS issues are integrated into our programming because we recognize that HIV and AIDS are a social issue that impacts our audiences. We will seek to constantly observe and update ourselves on trends and patterns of HIV and AIDS
In everything we do in our coverage of HIV and AIDS, we are committed to investigating the links between HIV and AIDS and stories on other topics.
CHOOSE TOPICS
When selecting topics for our HIV and AIDS programs, we will:
to). make sure there is uniform coverage for prevention, treatment and care.
b). make sure subtopics are highlighted within treatment and care areas.
c) Explore the connections between HIV and AIDS and other important dimensions such as the consequences, the health care policies that these patients enjoy in Cuba, the costs of medicines or treatments, the safety regulations that are carried out in hospital and health institutions to avoid contagion to healthy people, the support that these patients have in the communities thanks to the humanism that characterizes the Cuban population.
CHOOSING SOURCES FOR HIV AND AIDS PROGRAMS
By selecting sources for programs on HIV and AIDS, in addition to the principles of fairness, precision, impartiality and diversity of opinions, etc., we guarantee that:
to). People living with HIV and AIDS are consulted for their opinions and, with their consent, are given the opportunity to be interviewed.
b) Health specialists, counseling consultations, epidemiology centers, or other Cuban health institutions that can offer data in line with policies in this regard are consulted.
c) To the extent that it is difficult to reach some people living with and affected by HIV / AIDS, we will make sufficient efforts for human interest and investigative journalism.
PROGRAMMING, MARKETING AND ADVERTISING
Programming
to). We will have special spaces / spaces for programs related to HIV and AIDS.
b). We think critically about the form these programs take. Interactive programs are recommended.
c). We will include people with HIV in our programming.
d). We will involve people living with HIV and AIDS in the development of programs on HIV / AIDS as interviewees.
and). We will create HIV / AIDS programs targeting youth, especially young women.
F). We will make programs on HIV and AIDS available during prime time, when the greatest number of men and women are likely to listen to the radio.
HANDLING OF COMMENTS AND COMPLAINTS
In order to better serve our audiences, we should allow them to provide feedback on our work. In addition, we must promptly and respectfully address any concerns that may be raised against us. As such, we share information with you about how your concerns can reach us.
We should address any complaints within ten business days. We must also inform them of the opportunities to attend to their dissatisfactions in other sectors or structures created for this purpose. The Editorial Board will decide how to handle the complaint or dissatisfaction.
30- NOTES ON CONTENT EDITORIAL MANAGEMENT
a) The Editorial Board, at the proposal of the Station Manager, will propose assignments, taking into account the skills of the staff, to carry out background work that responds to the priorities of the audience or proposals according to the content policies closest to the contextual reality of the locality and the possible interest of the audiences. The following scheme can be followed.
NOTE: The implementation of the ideas of the Editorial Management Model will be in correspondence with the demands of the Santiago radio system, as well as the possibilities of organization, transformation and preparation of spaces and staff.
