Social responsibility model

For decades, the discourse around business administration has incorporated and endowed certain concepts with undeniable value. Without realizing it and with the idea of solving all our ills, we define and accept as a dogma of faith oriented by ideas such as the search for productivity, efficiency and effectiveness, process optimization, continuous improvement, service management., the supremacy of the user / client and the increase of profitability as a primary goal of competitive companies.

With some ignorance (in the good sense of the word) and our inability to understand that all these concepts do not make sense if we forget the main actor in organizational life who has paid the price for all the mistakes and successes of business actions: human beings at the service of organizations and with them, families and therefore the community.

Today, we basically find a clear consensus that is evident in the discourse of politicians, businessmen, supervisors and supervised persons, educators, scientists and citizens in general, saying that we live in a knowledge society and in a time of changes characterized by the so-called knowledge explosion.

Explosion that is nothing more than the consequence of particular progress and of the interrelation between various disciplines of knowledge, physics, biology, economics, mathematics, neuroscience, behavioral sciences, administration and philosophical reflection, among others., propose a conception of the world that is oriented to achieve the logical, dynamic and systemic coherence of an integrated whole of knowledge, and to consider knowledge as a good with value, which is managed, and becomes increasingly, a key piece of progress organizational, individual and collective.

Excellent, on the one hand there is the importance of the human being, the knowledge worker and on the other hand, the necessary interrelation of the different areas of knowledge, now we have Social Responsibility that is nothing more than the holistic sum of both with an ingredient, guiding and fundamental in its management, as is ethics.

Social Responsibility, more than a business issue, is primarily an essentially ethical issue. Le Möuel tells us: “The ethical subject does not submit to rules simply because he is obliged or for fear of sanction, but because he believes in them and is convinced of their value and legitimacy. (…) Ethics do not tell an individual what to do, it does not require him to approve a project or a vision of the world; at most, it tells you in which cases you have a duty to say no. "

In this way, it is useless to build socially responsible practices in any organization, if a certain strategy of social investment or interaction with the environment of any of them, in areas such as education, health, environment, maintenance of green areas, provision of schools, volunteering or donations, it is not accompanied by an internal ethical conduct that values its collaborators, and allows to set an example in labor relations, and in all the internal dynamics of said organization.

And so, this new model aims to show that Social Responsibility should not be handled as a mere act of philanthropy or simply an act of communication highlighting what we do well. Social Responsibility is the implementation of an ethical and comprehensive management, with a focus on strategies, objectives, actions and management indicators, not only of companies, but rather of any organization that has life in the Nation, since all we are involved in it.

This new approach highlights the necessary interrelationships between all of us, workers, shareholders, directors, managers and supervisors, users, consumers, suppliers, scientists, universities, cooperatives, contractors, competition, administrators, collaborators, the environment, government entities., the community, the social environment, etc., etc., etc. In short, a more humane model, based on "person to person" relationships and using moral and ethical principles, honesty, transparency, as a standard. respect and sustainability, in favor of maximum happiness. Let us remember Aristotle and the general principle of holism "the WHOLE is greater than the sums of its parts."