Needs faced by Micro-enterprises:
- If I start a company, it is to avoid receiving orders, but to obtain good income. For me to be my own boss and the boss of others It is difficult to start a company, when I have little capital, because this will lead me to get into debt I must have the support physical, economic and mental of another person I must look for a product or service that accommodates a real social need (food, clothing, health) I must have in writing all my projects and objectives, of a present and a future, before setting up the business Entrust me or entrust another person to plan strategies to promote my product. Telemarketing and distribution of flyers is essential for any business impulse. Investing in the aesthetic infrastructural part of the business, your business is, what you show, most users do not care what it offers,They are more interested in what they see, it is part of a world culture. Seeking the best presentation of our product or service, also of the members of the company, their work implements: (identification, preferably uniformed); showing quality Good vocabulary and verbal fluency of all its members, from authority to subordinates
Small and medium-sized business needs
1. Primary need:
The main need of any company, as I said before, is: to receive more income from money and less expenses from them "speaking it in an understandable way."
When I speak of microenterprise, I mean a business with its respective infrastructure, technology and adequate capital, not other types of businesses that are framed as minimal companies, but that do not have the appropriate implements and standards and that are generally street guy.
Now, there are people who start with minimal companies, but who have an entrepreneurial mind and turn their business into a fully legalized business, for those people this course is made.
A subsequent step after creating a business, after using the previously mentioned aspects and which is extremely important, is to legalize your business:
From appearing on the directory pages, your due registration, payments and respective contributions "when you see positive changes", will make your business more recognized, important, quality.
But, I go back and clarify, try to do this after performing the steps mentioned above and having seen good monetary income.
2. Secondary need:
Carry out the necessary guidelines to promote the business, such as advertising and marketing, excellent customer service and that all its members are trained people, or provide them with training in image, oral expression, customer service and academic knowledge (primary, secondary, higher, postgraduate, among others) and this, from workers to managers.
Advertising and image are essential guidelines, fundamental and of great importance in a micro, medium or macro company.
Distribution of flyers, telemarketing, direct mail in agglomerations of people, advertisements, telephone directory, internet, excellent customer service. There are several advertising media, but you must have continuity, only with those that give results, that is why it is important to keep an information format about the advertising ranking.
If you have little capital, you should focus advertising on the distribution of flyers, telemarketing, customer service, direct mail to crowds of people.
3. Tertiary need:
Keep a written structure of everything that is done in the business.
Income and expenses (of vital importance) Number of users per week, fortnight, month and year. Number of calls received to request information.
Number of people informed of our product or service (telemarketing)
Number of affiliated users Machinery in use and damaged number of members of the company number of monetary expenses per day, among others.
These data are very important, to know if the company is improving or getting worse, to look for new strategies and / or to end the company, since they are more expenses than income.
It is, therefore, a succession of integrated design, production and distribution operations, carried out by various interconnected units as a stream, involving a series of physical, technological, economic and human resources. The production chain ranges from the extraction and manufacturing process of the raw material to the final consumption.
Components of the production chain Includes the supply of raw materials, natural resources and energy, as well as the processing and production transformation, the marketing and distribution of the product.
Supply Chain The supply chain includes all the companies that participate in the production, distribution, handling, storage and commercialization of a product and its components. The agents intervene:? suppliers,? manufacturers,? dealers, ? carriers,? retailers:
The three parts of the supply chain
- Supply Manufacturing Distribution
Globalization is a large-scale economic, technological, social and cultural process, which consists of the growing communication and interdependence between the different countries of the world unifying their markets, societies and cultures, through a series of social, economic and political transformations that give them a global character. Globalization is often identified as a dynamic process produced mainly by societies that live under democratic capitalism or liberal democracy and that have opened their doors to the information revolution, folding to a considerable level of liberalization and democratization in their political culture, in its national legal and economic system, and in its international relations.
Globalization is the opening of the borders of countries so that the markets for capital, goods and services are global. National economies are becoming part of an international economy depending less and less on government policies and more and more on international markets.
characteristics
The production process of companies has been globalized.
The multinational distributes its activities among various countries of the world to:
Reduce costs
Increase profits
A single company: Obtains cocoa and manufactures chocolate in Asia, Africa and South America, since crops and wages are cheaper there.
It distributes its merchandise mainly by the United States and Europe, where it obtains more benefits (the purchasing power is higher).
Innovation literally means "novelty" or "renewal." The word comes from the Latin innovare. In colloquial and general usage, the concept is used nonspecifically in the sense of new ideas and inventions and their economic implementation. In the strict sense, on the other hand, it is said that ideas can only result in innovations after they are implemented as new products, services or procedures and that they really find a successful application by imposing themselves on the market, through diffusion.
Innovation is the introduction of new products and services, new processes, new sources of supply and changes in the industrial organization, continuously, and oriented to the customer, consumer or user ”.
The sources of innovation
Drucker proposes seven sources of innovation that should be monitored by all those who are interested in innovating, and that we consider to be useful regardless of the size of the company. Of these seven sources, the first four are related to the sector in which we carry out our business activity, and the remaining three have to do with the social environment that surrounds us.
The unexpected: an unexpected event, be it a failure or an unexpected success, can be a symptom of a unique opportunity. Both successes and failures are opportunities for innovation. As outstanding cases we can consider:
That of IBM when starting the computer equipment market, taking advantage of the success it had in selling accounting machines to public libraries, or that of its first machines designed to help with scientific calculation that ended up taking over the business market;
Another example is the resounding failure of the Ford Edsel, selling fewer units than expected, and which forced a redesign of the market segmentation model, resulting in the subsequent marketing of the Mustang that returned Ford to the head of the North American market.;
Another example is the application of novocaine in dentistry, after not serving to replace total anesthesia in operating rooms.
These examples illustrate in some way how important the management team's attitude is to the success or failure of different business initiatives.
The incongruous: the discrepancy between reality and what everyone assumes to be real, or between what is and what should be, can also create innovative opportunities. Inconsistencies can be of any kind:
There may be inconsistencies in the logic of a certain process, such as the one detected in the development of the surgical practice associated with cataract surgery, and which led the Alcon Laboratories to make a cut by marketing a widely known product that helped to suppress the only unevolved step in the process.
There may be inconsistencies between economic realities within the same sector, as happened with the steel sector in developed countries between 1950 and 1970, which led to intensive operations; or the incongruity between the assumptions one makes and the realities that one handles from the wrong point of view, and that led to the transformation of shipping after being on the brink of collapse in the middle of the century, or that of the railroad, which was thought it was going to disappear after the popularization of the plane.
Innovations based on the need for a process: when there is a weak point within a certain process, but still people continue to work on it instead of doing something to solve it, an opportunity arises for that person or company with the intention of solve that point in the process.
An example could be the appearance of free newspapers that arose in response to the appearance of the Internet and the loss of readers of established newspapers: on the one hand, the need to reach a greater mass of people, which was solved with the system distribution, and advertising as the only means of income to finance their free distribution.
Changes in the structure of the market or sector: the opportunities to develop an innovative product, service or business arise with the very dynamism of a certain market or sector, which can change the structure of the sector where we compete radically overnight to the morning.
An example could be the emergence of image digitization technology that gave rise to digital still cameras, which completely transformed the photography industry.
Demographic changes: changes in population size, age, birth rate or geographic distribution, employment rates, educational level, income ratio, etc. they can lead to new opportunities for innovation.
An eloquent example could be the one carried out by the Japanese in the face of the problem of obtaining cheap labor for the manufacture of cars, which led them to develop robotics, assuming them an important competitive advantage and for a long period of time.
Changes in the perception of reality: another source of opportunities for innovation occurs when the perception of reality at a general level changes, or when beliefs and attitudes change to certain events. It is not about changes in the facts, but in the way of seeing them, in the point of view.
An example could be that of the computer, which has gone from being an exclusive work tool to being considered a necessary object in the domestic sphere for children's homework, to carry out the household finances or to download photos from the camera.
New knowledge and technology: advances in knowledge, both in the scientific and non-scientific fields, and in technology can lead to new products or new markets. Until a few years ago, the period from when new knowledge emerged until it materialized into a product could take several decades. An example could be innovations based on nanotechnology.
