Have you ever wondered what material you should deliver for free and what not on your website? What is the limit on the delivery of free information and what your followers should pay? If you want to have a successful Internet business, you must know the difference and thus avoid the big mistake that many entrepreneurs on the web make. Find out in the following article:
What difference should there be between the material that we deliver for free and the payment?
This is a very important question that one of my members asked me on the Education for Success forum.
I would like to share the answer with you, since many entrepreneurs on the web sooner or later have to consider what material they are going to deliver for free and what not.
The novice internet entrepreneur often makes the mistake of submitting too much content. (Guess how I know!)
In their eagerness to attract traffic, to please their followers, and also to be unsure about the value of what they are delivering, website owners typically submit a lot of information. Especially if they have a spirit of service and want to help others with what they know.
How to avoid overdelivery of your information?
In order to answer, I share the comment of my member:
“The truth is that I have many articles published (more than 150), and I consider them to be very good content. In fact, for my courses I usually get material from these articles.
The doubts I have are:
Doesn't having so much material on my free blog discourage the consumption of paid material?
What difference should there be between the material that we deliver for free and the payment?
On the other hand, it occurred to me to include for the members of my program a selection of those same articles, which are related to the material that I am sending them. The value that I add is precisely that of the selection (because the material is accessible to anyone). Sound like a good idea? Will it be appreciated by them? "
The question is a very good one and reflects the same situation that I am living in Education For Success. I also have countless items, I include them in my products and sell them in other formats.
What is the solution?
Work once and earn time after time
The methodology that she proposes is totally valid.
For me, it is within the concept of multiplying your work. The only way in which you are going to get ahead in this and in any other business, is if you focus on working in such a way that that effort is multiplied later.
In other words, it reflects what one of my favorite phrases indicates: "Work once and earn time after time."
If you don't, your job becomes a job and you limit yourself to the 24 hours that God gives to every human being. The result is overwhelmed and tired, especially if you are determined to grow.
My advice:
Use your articles for free, for good SEO (search engine optimization), free advertising, attracting your followers to your blog, etc.
Then use the same content to build your courses, enrich your products, etc.
And then you can collect them all according to their category, edit them a bit and sell them as eBooks. It is all valid.
People love it when you "package" your content in a way that is easy to consume.
Deliver the same in different formats
It reminds me of a comment from a successful internet entrepreneur. He had spent years on his blog providing valuable content to his followers (who were many) and he said: "I feel that I am always talking about the same thing, but I deliver it in different ways and each one consumes it as it suits him best."
And so it is. In the end, your message, your techniques, tools, knowledge and experiences that you are going to share on your website, apart from improving, do not change. On the contrary, they should always be the same, since they are the ones that will meet the needs of your customers and deliver the solution they are looking for.
The only thing that changes is your delivery method, which will be differentiated by:
A. The detail and depth of delivery.
B. Your direct involvement.
The different levels of content delivery
According to these two elements, 3 different delivery levels can be distinguished that will make the difference between the delivery of free or low-value content and the content of your most expensive products:
1. The level of information:
In general, the free content and the one that you deliver for a lower price, is characterized by that: it only provides information.
2. The level of implementation:
In higher-value products, your customers already have more access to you and, therefore, not only receive information, but also the necessary help to implement what you teach.
3. The level of transformation:
Finally, in high-cost products, such as personal coaching and small-number coaching groups, you work with them shoulder to shoulder and the transformation of the client is achieved, by interacting very closely with you.
Summary:
Now you know what the delivery limit of your free material is:
It is important that you provide free, good quality information that delivers value to your readers. If you don't, forget they are going to read you!
With that you achieve:
• Position yourself as an expert.
• Improve the SEO of your page.
• Attract traffic with articles to your website.
• Gain credibility with people to buy from you.
On the other hand, in your paid products and services, the higher the prices:
• Provide more detail and deepen concepts.
• You give them more access to you.
You should provide free information on a regular basis, at least once a week and have at least 3 products for sale at 3 different price levels. This will lay the foundations for a successful Internet business.
