There is an important factor that entrepreneurs must have and that is the vision to detect good deals
Many ideas of new developments have been given because a person or a group of them, perceived the environment differently from other mortals. This article came to me when I saw some advertising for a magazine, one of them shows a large desert and at the bottom it says something like: "everyone saw a desert, someone saw Las Vegas", another ad for the same magazine shows a room of a house full of junk and messy to the maximum, the phrase of the ad is: «everyone saw a room of San Alejo. Someone saw auctions on the Internet.
These two ads present some examples of very successful businesses, but it also shows that they were born from the vision of someone who saw opportunity where no one else had. As these examples must be many others, many times "someone" will have seen an opportunity and will have launched to make it a reality.
Even sometimes when we see a new business in a certain place or aimed at a certain market, we have said why didn't it occur to me if I pass by this corner almost daily? or but how did I not see that those people needed that? It is normal, not all of us are "visionaries", or rather, very few are those who detect this type of opportunities and carry them out. Maybe we had realized that we could put a restaurant on that corner, but we never really thought about it, we never tried to make it happen, perhaps because it was not within our priorities, but when we passed by and saw the new restaurant it did not stop to weigh us.
These new opportunities that in the previous cases were detected by a person, almost randomly, are also given by a method and usually the new developments are undertaken by people who wanted to become independent and who were "on the hunt" Of the opportunities, they are also people who knew the market or some other characteristic that allowed them to find success.
Opportunities can be misleading, when one is detected, it must be explored, deepened. Many times the opportunities, for example the market ones, are not sustainable and are more than anything a passing fad that will quickly fade. Others, on the other hand, will be real and sustainable, the Internet for example, although there has been a boom in companies based on it and many have failed, we know that it is sustainable and that in the future it will be a palpable reality for everyone.
Biotechnology is another business field that is having great successes and will be sustainable in the future, everything that has to do with the environmental issue can become a great opportunity…
In short, in our environment there are hundreds of business opportunities that have not been detected, there are and will be many needs of people that have not been covered, or even thought about. There are people with initiative and desire to do business and opportunities are out there, why not go out and look for them?
