The project is focused on the feasibility of producing Cuy Meat, taking advantage of the wide potential that Ayacucho has to develop in agricultural and livestock activities.
The breeding of guinea pigs in the town of Chumpiq has been carried out in a traditional and rustic way without any technical management, due to the lack of adequate infrastructure and technical criteria for reproduction and breeding. There is the will of residents to make this activity a reality, as a food source, marketable and generating jobs. The project will promote the production of guinea pigs to improve the quality of life of the poor families involved in the project, through which 45 families living in the town of Chumpiq will be directly benefited and the population that consumes meat indirectly. of guinea pig and people involved in its commercialization.
A certain percentage of the production will be aimed at self-consumption, especially by the undernourished population, and depending on the behavior of the project's supply, it may be oriented to the local market, the town of La Quinua and the city of Huamanga and Huanta, which by tradition and marked eating habit consume guinea pig meat in different stews; which are sold at fairs, recesses, restaurants and by individuals, the same ones that are consumed by tourists and travelers which are increased at parties. (See PDFs)
Cuyes I Project Cuyes II
Project Cuyes III
BUSINESS IDEA
The technified exploitation of guinea pig and its commercialization by unit or in the form of gutted carcass gives added value to the product and greater profitability.
Improve the nutritional and health levels of beneficiary families by having guinea pig meat of high biological value.
Strong demand, marked acceptance and very widespread eating habit for guinea pig meat in the region.
l Scarce number of technified producers and commercial level and a number of home farms at family level and with non-improved creole animals.
JUSTIFICATION
- It is a fast growing herbivorous species, high quality meat and local and national acceptance.The guinea pig plays an essential role in providing meat, work and money to the rural sector, considered to be the poorest in the country.Easy breeding, being animals They can be handled in large quantities and in small spaces. Existence of technology generated in the country, however, the transfer of appropriate technology is scarce. The market for quality reproducers has local, national and international demand.
JUSTIFICATION AS A CONTRIBUTION TO THE DEVELOPMENT OF THE PROJECT SCOPE
- With the development of this activity, the nutritional level, the academic performance of the school population will be improved, and the migration of young people to large cities will be avoided by providing them with employment. Introduce this activity as a source of income, which will translate into improving the standard of living of the Andean population.
JUSTIFICATION REGARDING THE USE OF THE ENVIRONMENTAL AND CLIMATIC CONDITIONS OF THE AREA
- Take advantage of the natural conditions of the Province of Huamanga as unbeatable space, forage, and climate for the intensive exploitation of the Guinea Pig.The great genetic variability of this species perfectly adapted to the ecological and climatic conditions of the region allow it to achieve higher conversion rates and higher number of offspring per litter / year = 3.84 on average, complemented by the ability to consume forages that guinea pig has compared to other herbivorous species (it consumes about three times more forage per unit of live weight than cattle and sheep), in addition to the great diversity of forage species and crop by-products that will be well used as a supplement in their diet, allowing low production costs.
PRODUCT DEMAND STUDY
- It is a very widespread species in Peru, as well as in Ecuador, Bolivia, southern Colombia and northern Argentina, where it plays an important social role in solving part of the deficit of proteins of animal origin. Its meat compared to that of beef, poultry, sheep and pigs, it turns out to be 20.3% more protein and being a herbivore with good conversion rates, it competes advantageously with pig and poultry farming. According to surveys carried out in the area, 3 guinea pigs are consumed per day, 90 guinea pigs per month and 1095 per year, which is increased in the festivities and patron saint festivities that occur quite frequently.
PROJECTION OF POTENTIAL DEMAND
- Taking into account the area of influence of the project and the population growth rate for Ayacucho and assuming that each resident will consume 1 guinea pig per year (approximate weight per guinea pig 700 grams.), The projection in Units will be:
PROJECTED POTENTIAL DEMAND
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OFFER STUDY
➢ Currently in the area there is no commercial raising of guinea pigs in a technical way, the consumption of guinea pig meat in the project area comes from home farms at the family level and in a higher percentage it is transferred from the province of Huanta. Where they are purchased by merchants who move to such places at fairs, these are non-improved creole animals with an average weight of 0.40 kg. At the time of commercialization.
MARKET RESEARCH
| National market
❑ It is a meat of great quality and acceptance at the national level where there is a strong demand. ❑ It is used in a great diversity of stews, adapted to the customs of each town or region, with great potential demand in many markets. ❑ The greatest demand occurs during festivities such as: patron saint festivities, carnivals, Holy Week, National Holiday, etc. That occur throughout the year. |
Local market
- It is marketed at the level of family farms where it is produced, in localities close to the place where it is produced and at fairs, by traders, at the district, provincial and departmental level
STUDY OF THE TARGET MARKET
- Having observed and determined the unsatisfied demand for the provision of gutted guinea pig carcasses in tourist recesses, typical food restaurants and other social activities in the capital of the department, it has been determined to choose the aforementioned places as the target market. Local consumption is minimal; although a percentage will be destined for self-consumption, so that the greater the greater production will be destined to the market of Quinua, Huanta and Huamanga that are near the place of execution of the project.
MARKET RESEARCH
- The guinea pig is known with the same name at the national level.Apart from selling standing, there is a great demand for acquiring gutted carcass, due to the laborious work of its processing, which will allow its commercialization with added value. The meat of guinea pig is great. Local and national market.
PRICE STUDY
▪ The buying and selling system is generally carried out by eye, depending on the size and weight of the animal, the prices that currently govern are those determined by supply and demand, which is currently S /.6 to 8 / unit and from S /. 10 to 12 / gutted carcass, depending on the quality and size of the product.
SURROUNDING ANALYSIS
MACRO ENVIRONMENT
- Promotion of livestock activity (financing, search for productive and employment-generating opportunities with added value, etc.) Economic: Macroeconomic stability Technological: Technology generated in the country (technology transfer) Environmental: Favorable climatic factors Socio-cultural: Raise the nutritional levels of the beneficiary population. Raise the family income, level and quality of life of the beneficiary population by constituting the project into a source of employment and a profitable productive economic activity.
SURROUNDING ANALYSIS
MICRO ENVIRONMENT
❑ Substitute products: Other protein sources (beef, sheep, goats)
- Competition: Small producers and family farms.
❑ Clients: tourism Amusements, typical food restaurants and institutions that require their ac t social and family ivities.
SWOT ANALYSIS
(From the market)
SWOT ANALYSIS
(of the project)
STRATEGIC PLANNING
VISION:
"Raise the nutritional levels and quality of life of the beneficiary population and be the leader in the local market in the commercialization of gutted carcasses, achieving market recognition"
MISSION:
"Produce gutted carcass of excellent commercial quality and low production costs."
STRATEGIC PLANNING
OBJECTIVES
Short term:
- Organize the producers and convince them of the profitability of the project Implement guinea pig production to improve the quality of life of the poor families involved in the project Establish contacts for the sale of the product (local and regional) Minimize production costs.
Medium term:
- SENASA health certifications, environmental protection, etc. Promote the technical exploitation of guinea pig in the area. Long term:
- Putting the product on the market with the expected quality standards Build a shed Improve the nutritional levels of beneficiary families Training and assistance in Business Management
STRATEGIC PLANNING
STRATEGIES
- Project implementation: technical and managerial training of producers, for the management, health and commercialization of the exploitation.
- Sustainability of the project over time Highlight the benefits of quality, taste and biological value of guinea pig meat, Positive environmental impact, etc. Establish direct contacts with the target market both local and regional Establish production costs for control campaigns of expenses Appoint project beneficiaries responsible for areas.
MARKETING PLAN
PRODUCT:
- Sell high volumes with low profit margins Sell small volumes with high profit margins Reduce marketing costs
