In Latin America, there is not enough capital to start own businesses, given this situation, new ideas must be financed by seeking venture capital under specialized entities and organizations. Therefore, it is necessary to learn to sell ideas through a Business Plan…
To sell an idea and get capital to undertake a project, it is necessary to develop a business plan, an essential tool for investors to take into account your business seed and develop the potential of the venture you want to carry out.
Given this reality, this article will show the main elements that should be considered when making a plan of this type, since in today's society, agility and efficiency in the presentation of ideas can be a fundamental factor for to sell.
The Business Plan:
A business plan must present your idea in a clear, agile and dynamic way, it must show your strengths and it must be a catapult towards the development of your ideas.
The basic elements that business plans should have will be presented below, clarifying that these elements may vary and that the following guide does not constitute a rule and that each person can make their plan in the way they see fit.
1. Your Company Data: The first thing to show will be the data of your company or business (or its perspective), showing the contacts you have and, in general, those of your business. For example:
Risk capital
Evaluate new ideas to generate the financing necessary to make a business grow quickly and make a profit
Company data
Name: Empresa Virtual Ltda.
Contact person and function: Juan Ruiz: Manager
E-mail: [email protected]
URL:
2. Description of the Business or Idea: You must show your idea in a clear and agile way. For example:
Empresa Virtual Ltda. Is dedicated to the design, development, marketing and implementation of websites and focuses on small and medium-sized companies that are not yet registered in the new economy.
3. General and Specific Objectives: Show the objectives to be pursued. It must contain, General and Specific.
4. Market Study: It consists of showing your target market, your market segment, who you want to offer your products to, etc. For example:
Potential Virtual Enterprise Market: Latin American SMEs
Industry size: It is currently US $ 2,590 million. Potential: 1 million SMEs. Geographic: Latin America. Opportunities: many of the Latin SMEs do not have nor have they thought about having a website, because they do not know the benefits that it could bring them, it is a practically unexploited field…
5. Market Strategy: Show who your customers will be, what your competition is, how they will sell your products and what their prices will be, how you will promote them, etc. For example:
Target: SMEs from all economic sectors that do not have an online presence or that are not satisfied with the one they have…
Competition: There are currently 136 website development companies, including COLEXPO, INDEXCOL,…..
Prices: 30% lower than the current average market rates, in order to generate a good volume of customers and remove some from the competition….
Promotion: various promotional vehicles will be used in traditional media, TV, radio, press, magazines and naturally through the Internet. An investment of $ 150 million in advertising is expected, focused on Gimes owners, during the first 4 months.
Product: our service is highly differentiated from other developers since, as a website is built, we are promoting the company and the site, we develop all its stationery with the new HURÍ…
Plaza: one of the means will be the virtual company website, in addition there will be offices in Miami, Sao Paulo, Buenos Aires, Mexico City and Bogotá, with which it is expected to cover the entire Latin American market…
6. Institutional Framework: Virtual Company is a limited company, incorporated under the laws and regulations of the state of Florida. The shares of the company are distributed as follows: Jorge Nager 30%, Juan Vélez 30%…
7. Show the financial projections of your company or idea. Show and support: income, breakeven point, financial viability (IRR, NPV), costs, etc.
8. Formalize your idea: Showing how much capital is needed and how the investment of those who bet on your idea will be returned.
9. Conclude, convince and present: After showing your ideas, which must be coherent, realistic and true, look for entities that can help you and that can bet on your undertaking.
Plan structure
1. Details of your company 2. Description of the business 3. Objectives 4. Market Study 5. Market Strategy 6. Institutional Framework. 7. Financial projections 8. Formalization. 9. Conclusion, conviction and presentation
To finish, and of course, you should delve into all the elements and your plan should be more specific and complete, however, I hope that this appetizer for business plans will help you.
Good luck with your new project!
