The restaurant that is intended to be installed in one of menu sales, which will be called "Don Gusto" and will be located on Av. Izaguirre 140 in the district of Independencia, due to the large influx of public, institutions and businesses that exist around.
The consumer profile is the working public of the companies that operate around it, institutions such as the Judiciary, institutes and students in the area, but mainly workers in the area.
In the place, 6 competitors were identified who also sell menu and a different variety but mainly economic and executive menu.
The restaurant "Don Gusto" will also sell an economical and executive menu but it will have a differentiation with respect to other restaurants in the area, initially it will use an austere but effective advertising, because being a place of great confluence of public the same place is already be attractive enough to attract customers and the most valuable thing is that which is given by word of mouth when a satisfied customer recommends your restaurant.
The investment of the business will be 17,491.99 nuevos soles, which will be 100% own contribution and will have a production of 59,904.00, which is distributed through the types of executive menus of 54.5% of production and of economic menu 45.5% of production, obtaining the amount of economic menu 32,648 and executive menu of 27,256 respectively.
It is intended to start the activities with 1 cook, 1 kitchen assistant, an administrator, 1 cleaner and a cashier.
According to the production mentioned above lines, income of the economic menu type of S / 200,594 and executive menu of S / 244,176 will be obtained since 2013, increasing the other years with a growth rate of 6% of PBID in the same way after having made The projections of income and expenses are obtained in the table of the statement of comprehensive income the following figures from the first to the fifth year 115,897.21; 127,677.65; 140,164.91; 153,401.40; 167,432.09 nuevos soles on the planning horizon.
Likewise, after the economic evaluation, an EIRR was obtained taking into account an opportunity cost of 20% and a NPV of Nuevos Soles after 5 years of operation.
It can be concluded that the present business plan for the installation of a menu-selling restaurant called "Don Gusto EIRL" is acceptable and profitable according to the projections made in this business plan that enters the market 59,904 menus a year that achieves cover with 0.0081% in 2013 with the degree of participation of unsatisfied market demand. The market requires 740,031 of optimistic unsatisfied potential demand in 2013 and I will offer 59,904 menus in 2013 and the other years with an increase in the growth rate of 6% of GDP
1.2 Business definition.
The project is oriented to the sale of menus "Restaurant Don gusto EIRL", whose business mission is to provide a balanced diet, with the use of natural products. The restaurant will be made up of professional people in the kitchen, in which it will have a team of people trained in preparing economic and executive menus.
1.2.1 Justification of the project.
Today we live in a very competitive and hectic world where time is our worst enemy, that is why almost all people who work in companies are forced to eat lunch in restaurants because returning home to eat their food is almost impossible. impossible.
These characteristics make workers seek to eat their food, especially lunch in restaurants located near their workplace, but these possibilities are not always available because either the food is not to the customer's taste or because there are not many restaurants offering a menu of good quality.
Many of us are willing to pay extra for good service, a clean, quiet and pleasant place and good food, however these characteristics are not always found.
1.2.2 Company vision
The "Don Gusto Restaurant" EIRL for 2017 will be a restaurant known in the Independencia district for the variety and exquisiteness of its meals and for the excellent service it provides to its customers.
1.2.3 Mission of the company
The restaurant "Don Gusto EIRL", has the mission of providing the best service through types of menus, both economic and executive, prepared in a pleasant atmosphere and with trained personnel to meet the needs of our customers.
1.2.4 Values of the organization.
The success of the DON GUSTO EIRL restaurant is based on the values of its staff. We mention some that prevail in the restaurant:
a) Professionalism:
Don Gusto EIRL restaurant is a company with a professional attitude managed by professionals trained in the kitchen, performing their work as experts in each of the areas.
b) Sense of belonging to the organization:
Demonstration of pride in the successes of the company to which it belongs.
c) Responsibility towards work:
Attitude assumed before the results of the work that is carried out.
d) Love of work:
Demonstrate consistency in the work you do, be careful, applied and willing, as well as satisfaction with the task you do.
e) Human solidarity:
Identification with our clients since in the Don Gusto EIRL restaurant they are important, be generous.
f) Honesty:
Show honor and dignity. Be loyal, incorruptible and impartial. Reject theft, fraud or other forms of corruption so that the restaurant is running properly.
1.2.5 Project objectives.
1.2.5.1 General Objective:
Demonstrate that the installation and implementation of the Restaurant "Don gusto EIRL" is technically feasible and economically profitable in the service that will be provided to customers in different menus, both economic and executive.
1.2.5.2 Specific Objectives:
- Offer the best service to our customers in an attentive and reliable way Give importance to each of our customers because our success depends on them Prepare menus full of flavors and more pleasant sensations for the palate of our customers Give the best prices and more suitable for our dishes Give information about the location, facilities and prices of the restaurant Make recommendations and advise customers Offer help and advice to the customer We will have comfortable and pleasant places for better service Show that the project is economically profitable and it will be specified in its profitability variables such as NPV, TIRE and PIR.
