Business project to set up a pastry shop

This work has been prepared as a Project study for the installation of a small company dedicated to the elaboration of fine pastry.

The results obtained will help us to have a thorough knowledge of the different areas in which a company of this type is immersed, from the idea of ​​the project, the legalization of the business, taxes, human resources, logistics, the market situation, product positioning and others. For the study, the characteristics of the product and the target population to whom it is directed were taken into account, these being from a high economic segment have certain characteristics in terms of their pace of life.

In order to arrive at results, secondary information (studies carried out) and primary information, a focus group and a survey, were used mainly, due to the short time, from these studies results were inferred, and the respective conclusions were reached.

project-pastry-patsy

I. ACTIVITIES

1.1 Activity

Patsy SRL is a small processing company dedicated to the bakery industry and its derivatives. The production is oriented to the elaboration of FINE PASTRY in its different presentations, considering that this type of pastry has a better finish than the traditional ones.

1.2 Features

• The company will focus production on 60% fine pastry and 40% occasional fine snacks. This in terms of the use of inputs and machinery.

• The activity refers to the process of production and distribution through direct sales to customers on the premises or through a delivery service. Production will guarantee the use of adequate, quality, and well-presented inputs. Although it results in costs. The level of technology, although oriented on a small scale, the machines will be those that guarantee adequate production.

1. CONSTITUTION OF THE MICRO-ENTERPRISE

The constitution of the Microenterprise given the magnitude of the investment will be constituted by a company with legal personality

The following steps and documents are the requirements to be able to constitute it

2.1 Legal

Registry Offices of Lima and Callao

• Mercantile search certificate, its value is S / 3 soles, it consists of verifying if there is no name equal or similar to Patsy SRL that is going to be constituted, since there is no name, Patsy SRL reserves its name for a period of 30 days, the cost of this procedure is S / 30 soles.

Processing at INDECOPI

If it is intended to associate the denomination or company name to the service, an additional search must be carried out in Indecopi, the cost of the procedure is S / 36 soles, once it is certain that there is no similar name, the registration is made that will make us owner of the brand for 10 years for which we make a payment of S / 397 soles.

The account.

This document will indicate the type, type of company, the governing statute, data of the partners and the contribution of capital in goods and services, this is signed by the partners and the lawyer, then it is presented to the notary to be elevated for Public deed.

In the case of Patsy SRL, as the capital is in goods, a detailed report of belongings and their value in nuevos soles is attached to the minute.

PATSY Minutes Limited Liability Company

Mr. Notary:

In your registry of public deeds, write one of the CONSTITUTION OF LIMITED RESPONSIBILITY SOCIETY, granted by Ms. ……………………………..of Peruvian nationality, civil status. occupation ……….., identified with ID No ………., with legal address at ……; Mrs…………. Peruvian nationality, marital status …………… occupation ……………., identified with ID No …………………….., with legal address at ……………………………., in the following terms:

FIRST.- The grantors agree to set up a Limited Liability Company called PATSY SR LTDA, with a capital of S / …… (…….NUEVOS SOLES), represented by shares of S /. 1.00 (ONE NEW SUN) each, fully paid in goods, as follows. Mrs. ………. Contributes S /. …….. and shares of a nominal value of S /. 1.00 each, Mrs. …………… contributes S /. ……… and is assigned shares with a nominal value of S / 1.00 each. The object is the one that appears in the statute, the domicile is the city of Lima, and its term of duration is indefinite.

SECOND.- The company will be governed by the following:

STATUTES

TITLE I

OF THE DENOMINATION OBJECT DURATION AND ADDRESS

ARTICLE 1. -The Company is called PATSY SR LTDA

ARTICLE 2.- The Purpose of the company is ………………………..

ARTICLE 3.- The term of duration is indefinite and begins its operations from the date of the public deed that this minute originates

ARTICLE 4.- The domicile is the city of Lima and may establish branches, agencies and offices in other parts of the country, by agreement of the board of partners.

TITLE II

OF SHARE CAPITAL AND TRANSFER OF PARTICIPATIONS

ARTICLE 5.- The capital stock is the sum of ………………..NUEVOS SOLES, represented by equal shares, accumulative and indivisible, of ONE NEW SOL each, in full and paid in money and goods, distributed as follows:

Mrs. …………….., subscribes and pays ……..participations of a nominal value of S / 1.00, contributing S / ………….doña ……., Subscribes and pays ……….participations of a value nominal of S / ……….. contributing S /. ………..

ARTICLE 6.- The transfer of the shares will be made in accordance with the provisions of articles 286 and following of the General Companies Law.

ARTICLE 7. -When a participation belongs, in condominium to several people, they will designate those who exercise the rights and obligations inherent to participation.

ARTICLE 8.- The responsibility of each partner is limited to the nominal value of the shares they own. The acquisition of a stake implies, by right, the submission of the partner to these statutes and the agreements of the General Meeting of Partners. Each participant gives the right to one vote in the General Meetings of Members.

TITLE III

OF THE GENERAL MEETING OF PARTNERS

ARTICLE 9.- The partners meeting at the General Meeting decide the matters within their competence. The Boards are ordinary and extraordinary. The former will meet once a year, in the first quarter; the latter are called by the Manager, when he deems it convenient for the corporate interest or is requested notarially, indicating its purpose, by partners representing at least one fifth of the paid social capital.

ARTICLE 10.- The Ordinary General Meetings have the following powers:

1. Approve or disapprove the corporate management, the profit and loss accounts, the Balance Sheet for the fiscal year, the disposition and distribution of profits, if any, treat and rule on the matters that are proper to it in accordance with these statutes and on those that correspond to it to the Extraordinary Meeting, if the call had been recorded and the corresponding quorum is available Appoint and remove the Manager Arrange investigations, audits and ordinary balances.

ARTICLE 11. - It corresponds to the Extraordinary General Meetings:

1. Modify the statute Increase or reduce capital Issue obligations Arrange extraordinary investigations and audits Merge, transform, dissolve and liquidate the company Resolve in cases that, additionally, the Law, these statutes or the social interest require its intervention.

ARTICLE 12.- The call to Meetings will be made by the Manager by notices published in "El Peruano" and in another newspaper with great circulation, in which the day, time, place of meeting, the matters to be discussed and the nature ordinary or extraordinary. The formalities of the meetings will be governed by the applicable provisions contained in articles 127 and following of the General Law of Companies, Legislative Decree 311.

ARTICLE 13.- The meetings will be chaired by the Manager, who will also act as Secretary.

ARTICLE 14.- For the holding of General Meetings, ordinary or extraordinary, on first call, when the matters mentioned in the following paragraph are not involved, the presence of partners representing at least 51% of the paid capital is required., on second call, the presence of any number of participants will suffice. In both cases, the resolutions will be adopted by an absolute majority of the participations present.

In the case of capital increase or reduction, modification of bylaws, issuance of obligations, merger, transformation, dissolution and liquidation of the company, the attendance of partners representing, at least, two thirds (2/3) of the paid-in capital; on second call, the attendance of three fifths (3/5) of the paid-in capital will suffice. In both cases, the agreements will be adopted by an absolute majority of the paid-in capital.

ARTICLE 15.- The agreements of the Boards shall be recorded in the minute book, legalized according to the Law; said minutes will be signed by the attendees. Members absent or unable to attend may be represented by another person; the mandate will be written and with a special character for each meeting, except for powers by public deed.

TITLE IV

OF THE MANAGEMENT

ARTICLE 16.- The company will be managed by one or more Managers, who will necessarily have to be a participant in the company, who will enjoy all the necessary powers that are required for these purposes, together with the signature of any of the partners.

Consequently, without the enunciation being limiting, but merely enumerative, it is empowered to:

1. Determine the way in which the corporate purpose should be fulfilled. Represent society before all kinds of political, police, municipal, administrative, customs, postal, tax, fiscal, etc. authorities, fully binding it and without any limitation. Represent society. Before all kinds of private, legal or natural persons, including industrial, commercial, banking, financial, public and / or semi-state entities Represent the company in court, with the general powers of the mandate and the specialties contained in articles 74 and 75 of the Civil Procedure Code and in articles 3 and 26 of Supreme Decree No. 003-80-TR, and in general before all kinds of judicial authorities, being able to substitute and re-acquire it judicially. Act as President and as Secretary in the General Meetings of PartnersOrganize and inspect social activities; direct the accounting, monitoring is always up to date; Intervene in the formulation of the balance sheets and take care of cash and settlement operations Keep the minutes books of the Members' Meetings Appoint and remove employees and workers, indicating their hierarchies, attributions and remunerations Use the social seal, carry and sign the correspondence by letters and telegraphs of the company, with the legal requirements. Contract all kinds of insurance, freight, transportation, supplies, deposits, location of works and services, voice over, conduction, actively or passively; Withdraw or endorse bills of lading and Warrants, request and obtain any privilege, trademark, registration, trade name and hire safe deposit boxes. In case of absence or impediment,These powers may be exercised by any other Manager.

Likewise, the General Manager, together with the signature of any of the participants, will have the following powers:

1. Carry out all kinds of banking operations, such as opening and closing checking, savings and fixed-term accounts; Obtain overdrafts and advances in checking accounts, contract bonds and loans for the benefit of society, with or without specific guarantee of corporate assets. Draft, issue, endorse, collect, cancel and protest checks; draw, issue, endorse, accept, reaccept, renew, collect, discount, cancel and protest bills of exchange, vouchers, promissory notes and other credit documents Buy, sell, lease and sublease, actively or passively, all kinds of movable property, real estate and securities. Carry out all kinds of mercantile, commercial, financial and economic operations without reservation or limitation whatsoever, which implies binding the company. Contract loans, credits and all kinds of obligations, without reservation or limitation.

TITLE V

THE BALANCE SHEET AND THE DISTRIBUTION OF EARNINGS

ARTICLE 17.-At the end of each calendar year, a general balance sheet and the profit and loss account will be formulated, which will be submitted to the consideration of the Ordinary General Shareholders' Meeting. Said documents will be made available to the partners ten (10) days before the date of the meeting, at the registered office.

ARTICLE 18.- The Ordinary General Meeting will determine the origin of the distribution of profits, if any, complying with the provisions of articles 292 and following of the General Law of Companies.

TITLE VI

OF THE DISSOLUTION AND LIQUIDATION OF THE COMPANY

ARTICLE 19.- The company will be dissolved and liquidated in the cases indicated by the Law or when the Extraordinary General Meeting of Partners, specially summoned. The board will appoint the liquidators, who will be in an odd number, indicating their powers, the term to practice the liquidation and their remuneration, complying with the provisions of the General Law of Companies.

ARTICLE 20.-During the liquidation, the liquidators will periodically inform the partners about the status of the liquidation process. Once the liquidation is concluded, the General Shareholders' Meeting will approve the final balance and the liquidation proposal in accordance with the General Law of Companies (Legislative Decree 311)

GENERAL DISPOSITION

These statutes will be complemented with the applicable provisions of the General Law of Companies (Legislative Decree 311)

TRANSITORY DISPOSITIONS

FIRST: It is appointed as General Manager ………., Who will enjoy, with the joint signature of another partner, all the powers established in this statute for the Manager.

SECOND: Any of the partners, with the joint signature of two of them, will enjoy all the attributions and powers established in this statute for the position of Manager.

THIRD: This contract is exempt from taxes by DL No 22392.

Add you, Mr. Notary, whatever the law and pass respective parts to the Commercial Registry of Lima.

Lima August 15, 2001

Notarial procedure

Original Minute and simple copy of the company constitution are delivered

Proof of bank deposit of current account opening in the name of the company to be established.

Simple copy of the DNI of the grantors or spouses

Payment of Notary fees

Registry Offices of Lima and Callao (RP)

Once the public deed of the constitution is granted, the notary or the owner of the company sends it to (RP) for registration, the registrants have 30 working days to register it, but the process lasts from 15 to 30 days.

The payment for entry to (RP) is S / 18 soles and, once the deed is qualified, the company must pay an amount that will depend on the capital of the company. In case the deed has been observed, the problem will have to be corrected in 30 days.

2.2. Tax

The case of our company Patsy SRL, as a legal entity, is in the General Regime and is subject to the following payments:

• 18% Income Tax IES

To start the procedures before SUNAT - RUC you must attach the following documents:

• Copy of DNI of the legal representative Simple copy of the public deed Receipts of water or telephone of the fiscal domicile Format 119 Legalized books Cost of books Legalization

Income and Expenses (100 pages) S / 15 S / 25

Inventory and balance sheet (100 pages) S / 15 S / 25

Purchases S / 15 S / 25

Sales S / 15 S / 25

Request the Authorization of Printing of Payment vouchers at SUNAT.

Have data from the Printing Company authorized by SUNAT.

Approximate cost of one hundred S / 30 soles

2.3 Municipal

The location of the establishment is the district of Santiago de Surco for which it must comply with the following documents

Works Certificate

Building Distribution Plans will be attached

Building permit

Construction Plans signed by the Construction Engineer

Operating license.

The amount stipulated by the Municipality is S / 350, this must be final and its granting does not oblige to carry out activities immediately

Health Card.

This is processed in the same Municipality, for this personal documents and two color card photos are taken, there they take the blood sample and the next day the card is delivered the cost is S / 30 soles, if the Ministry of Work applies a fine.

2.4 Labor

Once the company with legal status is registered, the payroll book must be taken to the Ministry of Labor, the current cost is S / 30 soles.

ESSALUD or the Bank of the nation is requested and the forms for the registration of workers are requested, which will be delivered duly completed to the Bank.

III. MARKETING PLAN OF PASTELERIA PATSY SRL

1. CASE ANALYSIS

1.1 ENVIRONMENTAL ANALYSIS

1.1.1 Economic

At present our country is in an economic recession, which is affecting the income of families, which is why the sector to which our products are going to be directed are more careful about the destination of their expenses and at the same time are more demanding of the products they need.

1.1.2 Sociocultural

The consumption of PASTELERIA FINA products is a characteristic that the majority of households in Lima have, from the high socio-economic group to the typical medium, which implies that there is a potential need.

Treating FINE PASTRY is talking about three factors: the quality, freshness of the product and the health of the people. Regarding these points, they refer to the use of quality inputs in the composition of the cakes, the freshness of the fruits used and the use of natural products in the composition of the creams and decoration, since the target group of these customers has a rhythm of life Light.

1.3 Technology

The level of technology, although oriented on a small scale, the machines will be those that guarantee adequate production.

The equipment to use will be:

• A “Tecnogas” Pastry Oven S / 6,340.00 A “Nova” Semi-Industrial Blender S / 3,500.00 A “Samsung” Conservative-Freezer S / 5,500.00

1.2 ANALYSIS OF THE BUSINESS SECTOR

1.2.1 The entry of new competitors

In this market, the entry of competitors exists, they have existing technology in the market and institutions that provide adequate training in the preparation of these products, it must be considered that there are no barriers in this regard and that in the medium term there will be new income from competitors.

A major barrier to entry can be lower costs, which can be achieved with increased productivity and market development. Let us consider that this market is one of profit by sales margin and not by volume, which may be characteristic of another socioeconomic group.

Serving this market will imply an increase in supply in the bakery industry; Represents transfer of consumers from one brand product to another and new consumers.

1.2.2 The threat of substitutes

The closest substitutes are products of a higher price, which in most cases are within reach of the potential market. On the opposite side, it would be to continue as it is happening now: the use that consumers give to fulfill their commitments (birthday parties, children's parties, company anniversaries, promotions and others.

1.2.3 The bargaining power of buyers

Buyers have power due to the type of economic sector to which it is directed, which could influence on the one hand in requesting lower prices but preserving quality, the company will have to guarantee the product and personalized attention to consumers. Distribution and promotional costs tend to decrease.

1.2.4 The bargaining power of suppliers

The supplies and materials that are necessary for the manufacture of FINE PASTRY can be found in various local companies. There will be no provisioning limitation.

1.2.5 The rivalry between existing competitors

At the socioeconomic segment level, there are several companies in the market that provide the service. There are them for all tastes and many have recognized prestige and clientele: the competition can be tough.

There are companies that offer the product with a variety of complementary services and with similar characteristics, these are Cafeteria, Bakery, Ice cream parlors, Delivery Services, Internet sales.

1.3 ANALYSIS OF THE COMPANY

1.3.1 The Business Mission

The mission:

Contribute to people's nutrition with an excellent product

1.3.2 Business objectives

• Contribute to the generation of jobs, directly and indirectly, from the insertion of the company in the market Consolidate as a leader in the FINE PASTRY manufacturing industry in the Area Obtain adequate profitability that compensates the effort made by the direction of the company.

1.3.3 Internal resources of the company

1.3.3.1 Financial resources

The resources that will allow the company to start up come from the contributions of the project promoters.

As Patsy SRL is positioning and taking into account its cash flow, it will resort to financial institutions that grant loans at market interest rates.

1.3.3.2 Human resources

Apart from the promoters, an operator and a person will be sought for sale to the public, who with their impulse will help consolidate the company.

• Sales Personnel.- Must be dynamic, have a good appearance, be trained in software and be trained and willing to advise clients and solve clients' concerns An Operator.- The selection of the operator must be done with great care, who must master the rules of hygiene and protocol of the work entrusted.

1.3.3.3 Location

The microenterprise will be located at Av. El Polo Cdra 4 in de Surco. The estimated population is 73,345 inhabitants. Its residential developments concentrate 75% of the population.

1.4 The competitive advantage

The main advantage that the company has is related to the knowledge of the preparation of the product and the use of manufacturing technology.

1.5 SWOT ANALYSIS

The external environment is represented by Opportunities and Threats or risks; the internal environment considers the analysis of Strengths and Weaknesses.

1.5.1 Strengths

• The relationship that the directors of the organization have with institutions to whom they offer the product Access to current technology and innovations that may occur in the product.

1.5.2 Opportunities

It is a market that is growing in the area: there are more people who live in urbanizations, are in development and are in need of this product.

At the moment it is the best product which the target consumer has the ability to access; may be subject to credit.

1.5.3 Weaknesses

• Totally innovative product, which can lead to slow growth in sales. Product costs are relatively high and must be lowered as demand and therefore productivity levels rise.

1.5.4 Threats

The economic situation stagnates and there is no reactivation and therefore family income decreases, which can affect sales recovery

1.6 FORECAST

If this market opportunity is not taken advantage of, there will be other organizations and companies that take advantage of the potential of the same product

1. OBJECTIVES

2.1 Sales

Estimated sales for the first years of the PASTELERIA FINA product are as follows:

First year: 240 Cakes

Second year: 480 Cakes

2.2 Target market

The marketing plan includes attention with the PASTELERIA FINA product to the population of the Surco Urbanizations

The characteristics of the target market are as follows:

• Families residing in intermediate and high development urbanizations With a minimum of 5 members They have an average monthly family income of US $ 874 - 3,319 Extensive use of credit cards They have their own home, in houses mostly built with noble materials and with comforts.

We consider high-income consumers as a secondary market, who live in areas that live in other districts and usually go shopping in malls.

2.3 Positioning

2.3.1 Identification of the positioning strategy

Each company highlights those differences that most attract its target market and establishes a localized positioning strategy, which will simply be called positioning and is defined as follows:

• Positioning consists of designing the company's offering so that it occupies a clear and appreciated place in the minds of the target consumers.

In positioning, the company must decide how many and which differences to highlight among the target customers. The advantage of solving the positioning problem is that it allows the company to solve the problems of the marketing mix. When looking for a positioning strategy, there are at least seven strategies available. These are described and illustrated below for the Fine Pastry products:

Table N ° 1: Positioning strategies

Attributes	Of advantages	Of use and application	User	From competitors	Product category	Of quality and price
PASTELERIA FINA PATSY can be advertised as the product that comes from the company that owns the best production plant in the district	PASTELERIA FINA PATSY can be advertised as the product that comes from a company that cares about the Food and health of the family and the community	PASTELERIA FINA PATSY can position itself for consumers who wish to have a quality and hygienic service	PASTELERIA FINA PATSY can be advertised as an “innovative product”, thus defining itself by means of a category of users	PASTELERIA FINA PATSY can announce that no bakery makes a product with such characteristics	PASTELERIA FINA PATSY can position itself not as similar to a common Product and service, thus placing itself in a different class of product than what is expected	PASTELERIA FINA PATSY can position itself as the “best value” (best product) for an acceptable price (average market price)

According to the possibilities of PASTELERIA FINA PATSY, its strategy must be related to a “positioning of quality and fair price”, the main factors being:

• The company manages the quality of its product and is sure that its product has this advantage. The financial possibilities of the company do not allow it to carry out promotional activities of greater magnitude and face its competitors directly.

In addition, to help consolidate your penetration strategy, you must have an alliance with quality restaurants that allow you to easily access the territories of your target consumers.

2.3.2 Dissemination of positioning

PASTELERIA FINA PATSY must not only establish a clear positioning strategy; it must also communicate it effectively to consumers. If the “ quality and price positioning ” strategy is chosen, you must ensure that you convey this statement convincingly.

To inform about the quality, the physical signs (quality of the cake, the decoration and the presentation) and the keys that people generally use to judge said quality (colors, design. All the elements (quality of the inputs, the distribution channels and promotion, among others) must communicate and reinforce the image of the brand.The prestige and dedication of the manufacturers also contributes to perceiving quality.

1. STRATEGIES AND ACTIONS

3.1. Strategy design

PASTELERIA FINA PATSY can occupy one of six competitive positions in the target market, which we can see in the following table:

Table N ° 2: Competitive positions in the target market

Not viable	Weak	Sustainable	Favorable	Strong	Dominant
Has an unsatisfactory performance and has no market opportunities	It performs poorly, but there is an opportunity for improvement and it must change, or otherwise exit the market.	It operates at a fairly satisfactory level to ensure business continuity, but is under the dominance of the dominant company and has a less than average opportunity to improve its position.	You have a strength in specific strategies, and an above-average opportunity to improve your position.	It is capable of taking independent action without jeopardizing its long-term position, and maintaining it regardless of the actions of competitors.	Control the behavior of other competitors and have a wide range of strategic options

PASTELERIA FINA PATSY, we consider that it is identified as a mix of sustainable and favorable positions. Recognizing these positions allows us to develop a strategy for future business.

The growth opportunities in which PASTELERIA FINA PATSY can act within a marketing planning process:

Of the growth opportunities mentioned, considering the characteristics of the company and its products, exposed through the SWOT analysis, we consider that the medium-term alternative is related to "market penetration." This strategy has three ways to perform:

1. Encourage potential customers to purchase and purchase the product. According to its strategy, this would be the one that best suits the organization. You can attract competitors' customers with the aim of changing their brand, which would be justified if PASTELERIA FINA were to notice a vulnerability in their competition. to non-consumers of PASTELERIA FINA to start consuming them.

3.2 Related to produ cts

• Add value through color presentations as with any conventional FINE CAKE. Look for suppliers that can supply quality materials and timely delivery. In addition, they must have a credit system.

3.3 Related to prices

Propose a price according to the target consumers, in a way that creates an entry barrier, which is consolidated with the credit card policy.

3.4 Related to distribution

You will also contact companies that are dedicated to offering services of entertainment, ceremonies, special restaurants, giving you an attractive price.

3.5 Related to promotion

• It will participate in events through which the product is exhibited. It will be complemented with brochures and posters. In the participations that are made, the place of sale and the price to which it must be accessed will always be mentioned. Promotional activities will also be based on the following actions, which establish the differentiation of the product: home: improvement of the quality of food and health in the family.

3.6 Other related activities

For the fulfillment of the strategies related directly to the marketing mix, it is necessary to carry out others that support the fulfillment of the goals.

• Have a new organizational structure Develop and implement a commercial information system Unify the application of the Business Management Plan, with a clear tendency to provide more detailed information on accounts and business activity Identify easily accessible secondary data to prepare a trace file. Establish a single manufacturing plant in Surco; Subsequent requirements from Other districts can be franchised in the medium term.

1. MARKET RESEARCH

4.1 Characterization of the Population

In this research, the behavior of a consumer from a socioeconomic stratum A and B is studied, whose main characteristics according to market studies are:

ANNEX Nº 1: CHARACTERIZATION OF THE POPULATION

Population characteristics	Urbanizations. High Development
How long they have been in the area	10 years - 30 years
Sex of the head of the household	Men predominate
Condition of the head of the household (married and / or cohabiting, divorced, widowed)	Married; there is a percentage of single people
Number of people living in the household	5 people per household
Average age of the Head of the household	Between 35 - 50 years
Average number of children under five years of age	02 son
Other children	02 children
Level of education of the head of the household	Top complete / incomplete
People who live at home and work	02 person
Number of people who contribute to the maintenance of the home	02 people
Number of people who perform permanent and / or temporary jobs	01 people
Work performed by the head of the household	Entrepreneur, Industrialist, Trader,
Work done by other working family members	Managers, tradesman, assistants
Those who work do so within or outside the community	They mainly do it outside the district
Some kind of business is carried out in the house	Not
Average monthly income of the head of the household	From US $ 874 - 3,319. Dollars
Average monthly family income	Each person who works increases the family income by $ 400
Average family spending on food	15, dollars a day; $ 450 per month
Average family spending on services and fixed expenses	Average of $ 300 per month
Average family spending on transportation 1 member	Average of $ 75
Debt capacity	$ 2,000
They applied for credit to an institution	Yes, Banking and commercial institutions
The family has accessed some type of credit	Yes,
Tenure of the experience: own, rented, loaned, others	Own
Location of the house	Consolidated areas
Predominant material of the house (walls, ceilings, floors)	The houses are mostly of noble material, 2 floors, walls, 02 windows, aluminum and tinted aluminum and wooden doors, fine reinforced concrete ceilings
Services you have	Electricity, water, telephone, Internet, cable television
Average cost of living arrangements per time	200 dollars

Source: APEIM (Characteristic of the upper economic strata of Metropolitan Lima 2000)

According to the study of the characteristics of the economic strata of the population of the area under study, Surco is one of the districts that meet the characteristics.

The work aims specifically to provide information regarding consumer behavior (Housewife) on the reactions to the acquisition of a FINE PASTRY product based on what are their real needs? Purpose of purchase? purchase? At what price in soles? In which establishments? And its alternative to other products on the market, some demographic variables such as components by family, sex, age.

These and other questions are intended to answer with the present investigation, for this purpose a methodology was used according to the characteristics of the target population.

4.2 At Lima Level

Studies carried out by the National Institute of Statistics and Informatics (INEI) and other organizations show the growth of the population of Lima with inter-census rates of 5.5 and 3.5, higher than the national average. Lima has around eight million inhabitants, and it is estimated that in 2010 it will have more than ten million. In general terms, the upper class urbanizations of Metropolitan Lima are made up of residential urbanizations. They are groups of families that live with the comforts of the case

4.3. Methodology.

First, a qualitative exploratory study was carried out with specialists to know the knowledge and acceptance of PASTELERIA FINA and then a descriptive quantitative probabilistic research was carried out using personal interviews among the population of the aforementioned districts.

4.3.1 Qualitative Exploratory Study

Sample Plan

Definition of Population

Sample Unit: People who know about pastry

Sample Frame: Product consumers were interviewed

Sampling Method: A trial sampling was used (People were selected, taking into account the following criteria, they have knowledge about fine pastry, they worked in the elaboration of these products in urban residential areas.

Sampling: 7 people.

Data collection method: this was done in two stages, in the first it was given with open questions to the interviewees, in the second there was graphic material which showed them the characteristics of the different cakes, to know their reaction to to the new product.

The type of information derived from this session was in order to explore consumer attitudes towards the advantage of fine pastry, this type of qualitative information served as the basis for the quantitative one.

4.3.2. Quantitative Study

Secondary information obtained from a study of the characteristics of this economic stratum in Santiago de Surco (Base 356 Surveys) was used, this served as a framework to prepare a survey, with a not very extensive sample.

Sample Plan

Definition of the population

Sample Unit: People between 20 and 50 years of age with a high and medium socioeconomic level.

Sample Frame: Household members were interviewed.

Sampling Method: The sampling procedure was the probabilistic polyethape.

First Stage: Selection of apples on a map of the area.

Second Stage: Selection of the person within the chosen household.

A greater number of dwellings was chosen in relation to the initial requirements, anticipating the rate of refusal to attend the test.

Taking the Sample: 67 people.

Data collection method: The data collection is carried out through the personal interview technique applying a structured questionnaire with a combination of open and closed questions. In the first part, the questions were asked, in the second, graphic methods were used to help answer questions related to the product, all this designed based on objectives and proposals, which has allowed us to obtain quantitative information.

4.4 Field work

The surveys were in charge of those responsible for the project, who had the responsibility of carrying out the field work for which supervision was not required, previously a survey of the area was made, 4.5 From the study

4.5.2 Project Area of ​​Influence.

For the case of a FINE PASTELERIA Project, the area of ​​influence is in areas near the Urbanization El Polo in Santiago de Surco, where the lifestyle of the people and their predisposition towards the product offered are positive, this is determined by the area where the target market is.

to). Definition of the Target Market.

To identify the target market to which the study will be directed, it was taken in the Peruvian Association of Market Researchers (APEIM) that make up the main Market Research companies of Peru where five strata are identified:

High A Medium High B Medium C Medium Low D Low and

TO B C D AND

We focus on the population segments High "A" and Middle High "B" of Santiago de Surco, this with five other districts represent 65% of the total of these strata.

According to studies by APEIM (Apoyo Opinion y Mercado SA) as of September 2,000 the average monthly income is:

STRATA	FAMILY INCOME
High (A) Medium High (B)	US $ 3,319 US $ 874.

I know these studies establish that the district of Santiago de Surco concentrates the largest number of people with the aforementioned sociodemographic characteristics, with 32% of the total, which would constitute one of the reasons for being the ideal area for carrying out the project, in addition to having a high level of consumers and a population in potential demographic development.

4.6. Project Life

It will be determined by the vegetative growth of the population according to the Districts of Influence, it is considered an average of 10 years, placing us in a situation of technological changes that may occur.

4.7. Demand Analysis.

4.7.1.1 Identification of the Demand

The market study carried out identified a potential demand in the socioeconomic strata of the districts mentioned as our target market.

For the study, secondary and basic information has been processed, from primary sources, information was obtained from the target market population, it was done in order to identify possible consumers, it also had information from specialists (bakery owners)

The results obtained were the following:

GO TO A FINE PASTRY SALE ESTABLISHMENT

When they were asked a filter question Do you consume or buy Fine Pastry products, the results were: 75% of people made a consumption of this type of product, which represents approximately 66,887 people, and 25% do not attend, the predisposition of these potential consumers distributed according to districts is the following:

DEMANDING PRODUCTS FINE PASTRY

Table 1

COINSUME FINE PASTRY	TOTAL
YES NO	fifty 17
TOTAL	67

Source: self made

PLACES WHERE THEY USE TO BUY

As for the geographical place where they usually buy them, 76% do it within the district gives us 50,834 people, The other 24% do it in other districts such as Lince, Jesús María, Magdalena and Callao (TABLE 2) the preferences according to them are:

Table 2

PREMISES PURCHASE OF FINE PASTRY	CUSTOMERS	%
Santiago de Surco Others	50,835 16,052	76 24
Total	66,887	100

Source: self made

Of the 100% of consumer users in the District of Santiago de Surco, 76% do so in the same district and another 24% in other districts such as San Isidro, Miraflores, 12% San Borja and la Molina

AGES AND OCCUPATIONS OF THE CLAIMANTS

The characteristics of consumers by age is made up of the following intervals:

Table 3

AGES	%
20-25 26-30 31-35 36-40 41-45 46-50	5 5 9 eleven 10 10
TOTAL	fifty

Source: self made

64% of consumers are made up of 35-year-old executives, which are made up of professional people with responsibilities or with their own business, 36% are young people between the ages of 20 and 35 who perform the work of young professionals in the process of development or employees (Tables 3 and 4.

Table 4

OCCUPATION	%
BUSINESSMEN EXECUTIVES EMPLOYEES STUDENTS OTHERS	26 10 3 3 8
TOTAL	fifty

Source: self made

The degree of dependence on their work situation, they stated that 67% have independent work and 33% are dependent (TABLE 5).

Table 5

EMPLOYMENT SITUATION	TOTAL	%
INDEPENDENT DEPENDENT	34,954 17,217	67 33
TOTAL	52,171	100

Source: APEIM economic sector characteristic

FREQUENCY WITH WHICH THEY GO TO A PURCHASE FINE PASTRY

When asked how often do they go to buy or consume fine pastries, they stated how often they do it.

Table 6

FREQUENCY ATTENDANCE	NUMBER INTERVIEWED	%
WEEKLY BIWEEKLY MONTHLY OTHERS	16 fifteen 14 6	32 29 28 eleven
TOTAL	fifty	100

Source: self made

Consumption or purchase in fine pastry shops 32% do it weekly, 29% biweekly, 28% monthly and 11% correspond to people who go more than two months (SEE TABLE 6)

From the sample it can be deduced that people from these economic strata are highly consumers due to the pace of life they lead.

The days on which they usually come are:

Table 7

DAYS	ANSWERS	%
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY	3 5 5 5 10 fifteen 8	5 10 10 10 twenty 30 fifteen
TOTAL	fifty	100

Source: self made

Of the total responses, people prefer to go on weekends such as Saturdays with 30%, 20% on Fridays, 15% on Sundays and from Tuesday to Thursday 10% go to establishments of this type. (TABLE 7)

CONSUMER PAYMENT METHOD

Users usually pay in the following way:

Table 8

WAY TO PAY	NUMBER OF INTERVIEWED	%
Counted CREDIT CARD	18 32	35 65
TOTAL	fifty	100

Source: self made

65% do so with credit cards from different banks and from different lines such as (Visa, Master Card, Dinners, Citibank) 35% do it in cash.

REASONS FOR WHICH THEY COME TO A FINE PASTRY ESTABLISHMENT

The reasons why you go to a fine pastry shop are:

Table 9

PURCHASE REASONS	RELATIVE FREQUENCY %
1.Is A GOOD PRODUCT 2 NON-SYNTHETIC 3.NICE CAKE 4. PROMOTES HEALTH 5. FOR CELEBRATIONS 6.SUITABLE LOCALS 7.OTHERS	fifty 17 5 two 13 eleven two
TOTAL	100

Source: self made

Half of Consumers (50%) consume it because it is a good product, 17% because it is not synthetic, 13% buy it for celebrations, 11% buy it for the gratitude of the locals.

4.7.1.2 CLAIMANT'S PROFILE FINE PASTRY

It is that of an Individual with a high cultural level, his average family income is in a range of $ 874 to $ 3,319 US Dollars.

Mainly they are efficient and demanding people with themselves, subject to change, performing a variety of tasks during their daily lives, which predisposes them to change.

He is a social being, he belongs to Institutions, Clubs, prone to adventure and they do not have prejudices to fulfill their objectives.

The motivation for buying the PASTELERIA FINA product is mostly done in order to consume product that differs from the common and quality in its components that do not affect their health in its various aspects, this expense incurred is taken as necessary since is subject to your lifestyle as well as your social values.

The vast majority do it every fortnight, on weekdays in the afternoon and evening, Saturdays and Sundays.

A main factor in the final purchase decision of the Product is the quality and Presentation (The decoration)

The growth rate of product consumption is increasing given the per capita consumption of these social classes, which would point to a future market.

4.7.1.3 Projection of Demand

The demand for fine pastry consumption in the Target Market is a function of the public to which it is addressed. Based on the APEIM economic strata study and the survey results, it gives us an estimated consumption of 66,887 people.

For the study of Projection of consumer demand, it will be considered that the economy will grow steadily in the coming years, some of the reasons argued are: economic stability, which does not vary much the socioeconomic strata.

Likewise, with regard to the objective population of these strata, it is projected using the annual growth rate of Metropolitan Lima for Santiago de Surco is 1.9%.

Projected Demand Population and Pastry

Table 10

SANTIAGO SURCO	2,001	2,002	2,003	2,004	2,005	2,006
POPULATION PASTRY	66,887 16,722	67,897 16,974	68,953 17,238	70,055 17,509	71,205 17,801	72,405 18,119

Source: Estimate based on consumption and population rate from INEI

The growth of the population of these strata, given the indicators, would guarantee the demand for the next six years at the beginning of the project, an estimated demand of 66,887 people, and the next five, 72,406 people

The Demand for Pastry has been calculated on the basis of the estimated consumption per person, a cake yields for twenty people.

The growing economy and the dynamism of this type of high and middle income families give their daily lifestyle an accelerated pace which makes them take more care in the products they consume, being the FINE PASTRY a product that satisfies this need In addition, accompanying this with a comprehensive direct marketing plan, they make it possible to attract this market segment for the consumption of the product.

4.8 Analysis of the Offer.

4.8.1 Analysis of the Product Offer.

The Fine Pastry Products market is characterized by offering its consumers quality products in the preparation, use of inputs, freshness which for the benefit of health, this is aimed at economic strata with active lifestyles, preferably with middle income of the middle and high strata.

Currently, making a cross-section of information with the INEI's Metropolitan Lima Commercial guide and field data, the number of 40 establishments was identified, but only 17 of them specialized in fine pastry.

4.8.2. Characteristics of the product offering.

To identify the offer of the establishments that sell the product PASTELERIA FINA, the interview with consumers was used as a basis, as well as the consultation with specialists, based on the crossing of information from the establishment directory and our sources.

Table 11

ESTABLISHMENTS THAT OFFER FINE PASTRY IN THE DISTRICT

NAME

DIRECTION

DUZCA L´HERMITAGE GABY CAKES DABRIKA LUIMAR THE GOOD TASTE SAN ANTONIO DON MAMINO DON MAMINO DULCILANDIA IND.EUROPAN SAINT JOHN BAPTIST SAINT MARIE SANTIAGO VLADY WILTONS AMARETTI

Av. La Encalada 880 CC Monterrico Prol. Primavera 250 CC Pond's Chacarilla Av. Ayacucho 600 Los Rosales Av. El Álamo 164 CC Monterrico Call Arco Iris 249 Urb. La Alborada Av. El Polo 297 Av. Primavera 373 CC Chacarilla del Estanque Prol. Spring 1803 CC Monterrico Av. Caminos del Inca 1511 Urb. Las Gardenias Calle 3 Mz D Lot 20 Av. Monte Rosa 196 Chacarilla Mz 13 Lot 1 Urb. Sagittarius Av. Caminos del Inca 2994 Jul Enrique León García 307 Chama Av. Javier Prado Este 5876 Av. Aviation 5161 Ovalo Higuereta Av. El Polo 890

A classification was made among the total of establishments that sell FINE PASTRY within our target market taking into account the services and infrastructure.

1. Large or Specialized Establishment (EGE). - They are premises that have areas greater than 250 Mt2 wide, sell the product and provide complementary services, all this gives it the ability to simultaneously serve more people in hours of greater public attendance

• Wide variety of Pastry Wide counters People with approx. 5 people for attention Elegant rooms where to deliver Credit cards / Cash acceptance They offer complementary services for pastries Delivery Services

1. Medium or Non-Specialized Establishments (EMNE).- They are premises that have an area of ​​approximately 150 m2, provide basic services or have as a secondary activity the production of FINE PASTRY.

• Limited variety of patisserie Small counters Staff 3 people for total attention Three tables and respective seats Cash / and limited acceptance of credit cards Few variety of complementary services Preparation on request

4.8.3 Determination of the offer of FINE PASTRY

Once the establishments in our directory were identified, each one of them was identified and a classification was made according to size, approximate capacity to serve clients and the capacity used by clients:

Table 12

CLASSIFICATION OF FINE PASTRY ESTABLISHMENTS

NAME	CLASSIFICATION	PRODUCTION CAPACITY	USED ​​CAPACITY
DUZCA L´HERMITAGE GABY CAKES DABRIKA LUIMAR BAPTIST SAINT MARIE VLADY THE GOOD TASTE SAN ANTONIO DON MAMINO DON MAMINO DULCILANDIA IND.EUROPAN SAN JUAN SANTIAGO WILTONS MARETTI	EGE EGE EGE EGE EGE EGE EGE EGE EMNE EMNE EMNE EMNE EMNE EMNE EMNE EMNE EMNE EMNE	720 600 600 500 500 600 500 300 300 300 300 300 300 300 300 300 300 300	360 300 300 200 300 300 300 150 200 200 150 150 150 150 150 150 100 100
TOTAL		7,020	3,610

The differences between the annual production capacity and its installed capacity differs since production is limited given the perishability of the product.

Production is made up of:

Table 13

PRODUCTION IN THE DISTRICT

ESTABLISHMENT SIZE	FINE PASTRY OFFERED IN THE DISTRICT
EGE EMNE	2,210 1,400
TOTAL	3,610

Source: self made

We estimate our total supply of pastry production in PASTELERIA FINA is 3,610 Cakes

4.8.4 Projection of the supply of fine pastry production

Given the characteristics of the supply trends during the last two years, 2 establishments have been opened, which represents an average of one and, assuming the same trend, we can estimate a total supply for the Project.

Large or Specialized Establishment 300 cakes

Medium or non-specialized establishments 150 cakes

The Projected Offer of Fine Pastry

Table 14

Projected Offer

YEARS	PRODUCTION OFFER
2,001 2,002 2,003 2,004 2,005 2,006	3,610 4,010 4,410 4,810 5,200 5,600

Source: self made

4.9 Supply Demand Balance.

Table 15

YEARS	DEMAND (D)	OFFER (O)	BALANCE (OD)
2,001 2,002 2,003 2,004 2,005 2,006	16,722 16,974 17,238 17,509 17,801 18,119	3,610 4,010 4,410 4,810 5,200 5,600	-13112 -12964 -12828 -12699 -12601 -12519

As can be seen, the levels achieved in the supply do not cover all the clients estimated by the demand, therefore there is an unsatisfied demand.

4.10 Price analysis

The formation of the prices of the PASTELERIA FINA product considers the quality as well as the complementary services

From our study area the prices paid are:.

Table 15

Payment by type of Pastry 22 cm diameter

PLACES	PRICES
DUZCA L´HERMITAGE VLADY MARETTI	35-40 40-50 40-45 35-40

Source: self made

The prices that they usually pay are in an interval of S / 35 to S / 50 of this consumer segment, the variations of the same are given by the relative exclusivity of the places, amenities, etc. that determine fluctuations in the prices offered.

4.11 Product Pricing

4.11.1 Product Price

The prices to be used at the time of sale of the service will be an average of those offered by the Large establishments located in the area as they are considered the competition of the project, the prices could be in an interval of S / 40 to S / 45 which it also responds to the prices paid by consumers in the District of Santiago de Surco.

Conclusions

PASTELERIA FINA Products are mainly oriented to the medium to high sector.

The product would seek to differentiate itself in terms of quality, hygiene, cost and benefit for the population as a whole.

The income of the product would be given in an attack on quality, decoration

Although there is a preference towards the product, the credit factor is essential, a credit policy should be made using a credit card.

It is necessary to venture into local advertising such as posters, reinforcements of personal communication through inserts in district publications, which would allow the target population, all this accompanied by a physical demonstration of it.

Regarding the characteristics of our consumers, these are made up of 35-year-old Heads of Household who are the ones who decide the purchases, their family component is increasing.

These settlers, given their characteristics of the area, seek to obtain a product with payment advantages, product quality.

recommendations

Considering the potential of the market, it is convenient to establish a healthy credit policy that tries to minimize the risk of the company.

It is convenient to establish an adequate distribution system in such a way as to cover demand and therefore develop the market.

Relevant point for the introduction of the product should be considered promotional activities, seeking participation in all types of events scheduled by target consumers.

It is advisable for the supplier to continue researching to improve the product, especially in relation to the varieties of the product.

V Operations

5.1 Logistics

To start the business we need an establishment with an area of ​​200 mt, the rental cost in the area is 400 US $ per month.

We can use our own utensils, and later buy the most appropriate ones, remember that customers prefer a comprehensive service and the best at first we have household items.

Investment in fax or email to send proformas, especially if you want to deal with companies or institutions.

5.2 Purchase

In the wholesale fruit markets you will find the best prices. In the case of supplies, the ideal is to contact retail distributors, since generally their prices are lower than those of the factory. Depending on the diversification of the products.

5.3 Warehouses

Review and apply the storage rules: the oldest product or input will be the first to be used.

The packaging should be removed immediately, so that it does not take up space

5.4 Maintenance

When making purchases, meticulously check the sanitary quality of the products, consumption limit date, instructions for preparation.

Deposit the supplies in suitable containers, never in contact with the floor.

Refrigerate perishable items to a suitable temperature immediately after purchase.

Check the operation and temperature of the refrigerators daily.

If the semi-finished products have not been complemented in their processes, they will be eliminated after 24 hours of conservation.

5.5 Production

5.5.1 Machinery

The following list is expressed in dollars at an exchange rate of 3.50 soles / dollars

Operational teams

EQUIPMENT	DOLLARS PRICE	SOLES PRICE
A processor A steel table w / refrigerator A kitchen with an oven Two mixers A scale A blender A Counter An exhibitor	150.00 2,800.00 479.00 1,130.00 30.00 40.00 1,000.00	525.00 9,800.00 1,676.00 3,955.00 105.00 140.00 800.00 3,500.00
		20,501.00

Utensils

UTENSILS	DOLLARS PRICE	SOLES PRICE
Three stainless steel molds Five Rings of 18 cm diameter Two molds No. 30 Four rubber spatulas Two sets of pots for six pieces Two flat spatulas A dozen "bowls Two sets of sifters A grater A large decorating comb A small grating comb A set of nozzles A set of knives Four sets of sleeves	80.00 50.00	30.00 37.50 40.00 36.00 280.00 30.00 175.00 14.00 5.00 110.00 71.00 170.00 70.00 60.00
		1,128.5

5.5.2 Inputs

The inputs to be used are:

ARTICLE	UNIT	SOLES PRICE
FLOUR BAKING POWDER OIL WHITE SUGAR BLONDE SUGAR POWDERED SUGAR BAKING SODA COFFEE MARRASQUINO CHERRIES COLLAPIZ PEACH PRESERVE 500CC BUTTER SALT MILK CREAM EGG CONDENSED MILK CHESTNUT STRAWBERRIES SOURSOP CINNAMON POWDER VANILLA ESSENCE BLANCMANGE VINEGAR FUDGE SWISS CHOCOLATE BITTER WHITE SWISS CHOCOLATE SWISS MILK CHOCOLATE FRESH MILK COCOA	COAT KILO LITER COAT COAT KILO KILO KILO KILO KILO CAN KILO KILO LITER KILO CAN KILO KILO KILO KILO LITER KILO LITER KILO KILO KILO KILO LITER KILO	63.93 4.40 12.00 79.00 74.00 2.80 2.24 16.50 20.25 26.00 4.50 17.50 0.50 8.00 2.80 2.00 6.00 3.50 2.30 32.00 20.00 5.00 17.00 7.35 63.90 49.70 58.00 1.80 8.00

VI. Human Resources

Given that it is a small company that has just started its work, the characteristic of its contract will be:

6.1 Contract model subject to the modality for start of activity

Between the Company PATSY SRLtda with RUC …………….with address at ……….. duly represented by its General Manager Mrs. ………….., according to the power registered in ………………………… …… Identified with DNI …… who hereinafter will be called “THE COMPANY” and on the other party Ms. ……………..identified with ID of female sex of….years, domiciled at ………… …… hereinafter "THE WORKER", in accordance with art 57 of Supreme Decree 003-97-TR Single text ordered of Legislative Decree 728, Law of Productivity and Labor Competitiveness, agree to enter into this temporary employment contract at the beginning of activity under the following terms and conditions:

FIRST: "THE COMPANY" develops as its main activity the elaboration of FINE PASTRY

SECOND: For the fulfillment of its objectives, it requires hiring a …………………..whose job will be to carry out the work of OPERATOR

THIRD: "THE COMPANY" hires the services of the WORKER on a fixed term under the modality of beginning of activity to carry out the tasks of …………………

FOURTH: The term for which the worker will be hired is ……….. the start date being ……..of….of….. ending on …….of….of…..The schedule will be Monday to Saturday from ……… to ………

FIFTH: The monthly remuneration that the worker will receive will be …… (- and 00/100 nuevos soles), on which the established deductions will be applied.

SIXTH: THE WORKER will be subject to the Labor Regime of private activity, within the scope determined by Supreme Decree 003-97-TR Single Ordained Text of Legislative Decree 728 Labor Productivity and Competitiveness Law.

SEVENTH: THE COMPANY, at the end of the term provided in the fourth clause, must pay the worker the corresponding social benefits, not having the obligation to give any additional notice about the termination of this contract.

EIGHTH: In the event that THE WORKER decides to terminate this contract before the date set forth in the fourth clause, it must grant the written notice of the Law.

NINTH: THE WORKER is obliged to comply with the internal regulations of THE COMPANY and the orders issued by it.

Signed in three identical copies, in Lima on ……..of…..of 2001-08-19

THE WORKER / THE COMPANY

VII Organization of the Company

general meeting of shareholders

It is the highest-ranking body within the company, it is the representation of the partners, who decide the affairs of the company (capital increase, approval of the balance sheets, financial flow). They appoint or renew the Managers.

Administrative manager:

Appointed by the General Shareholders' Meeting, he will be in charge of planning, controlling and directing production within the company. The administration must develop the activity plan, evaluate the quality control and carry out the annual development plan. For this, it will have the support of the technical Sales Manager. In addition, they must be in permanent contact with the authorities and establish the improvements and considerations that may arise within the scope of their intervention.

Sales Manager Administration:

Appointed by the General Shareholders' Meeting, in charge of promoting the product in the target market, preparing sales policies, analyzing the conditions of potential clients.

Within the marketing policy, design of strategies to position the product in the District, based on the objectives set by the company.

The attention of purchase orders, quotation and billing of the same

Production area

Both the Sales and Administrative Manager will be in charge of planning, control of production, evaluation and development of productive activities.

The area will manage material and human resources. Their work must be supported by the aspects of improvement in the permanence or improvement of the quality of the product. Provide the facilities and cover the needs for the sales area

Helpers:

These people will be a support for the production area and must know the productive activities of the business, which will allow them to cover the set of work requirements: design, production, quality control and the priority tasks to which they will be dedicated.

These operators, in addition to the elaboration, must comply with the technical standards given for their design, comply with the quality control standards

Due to the fact that the operations revert a special care, in order not to cause losses it is important that the technical aspects given by the management in charge of this project are taken into account.

_____________________

To complement this business plan for setting up a pastry shop, we suggest the video "Start your own Pastry and Pastry business", in which the most relevant aspects to take into account for the development of a project of this type are presented. such as the space, the personnel, the type of merchandise and the equipment that you must have for its operation.

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