The project's mission is to develop a socially responsible business by producing ecological and personal health products that provide economic benefits to its participants in any area of the program where they are. Avant-garde imported products.
gary-hamel-applying-it-to-environmental-managementWhat water do we drink and what water do we bathe in?
CONTAMINATION OF AQUIFERAL BASINS BY: industrial toxic discharges increasing discharges of sewage water pollution by chlorination when making it drinkable.
Contact of water with contaminated air.
EVERY WATER CONSUMER SHOULD BE AWARE OF THE DAMAGE TO HEALTH.
In "Equinox" every employee, distributor or associate will become an environmentalist wherever they are.
The project's mission is to develop a socially responsible business through the production of ecological and personal health products that provide economic benefits to its participants in any program area where they are.
Avant-garde imported products
(technological innovation applied to the product)
Business vision
Direct marketing system
All the materials used in the manufacture of the Equinox Systems have high quality standards for handling water.
They have been approved by the FDA, as well as the surgical steels in the pre-filters and post-filters, up to the ultrasonic assembly for a total, natural and optimal filtration of the water, to generate a quality of water that is close to that of spring.
A product has been created that in each application represents the best both in technology and in the quality of construction products and materials.
Environmental protection
Purification of drinking and bathing water
Variety of water purifiers
Health protection
Business opportunity for individuals and companies interested in being distributors
Improvement of the personal economy
Domestic market
Family consumption
Industrial market
Worker-employer consumption
Commercial market
Businesses that incorporate the sale of water purifiers into their product line.
Execution and support
Personalized attention
Information and perception
By Internet, telephone and personal
Dynamics of
interpersonal relationships
Price structure
According to the product. See next sheet.
Basic skills
Technology applied to health care
Strategic assets
National winery, Training Centers.
Basic processes
Import and distribution of products.
Suppliers
Manufactured exclusively by Paragon Water Systems Inc. in the USA.
Partners
Direct participation of the founders:
Licensed Feliciano Delgado and Jesús Cavazos
Coaliciones
With distributors in 5 states of the Mexican Republic.
To protect the environment
To take care of people's health
To improve the economic situation of the participants
To improve the quality of life of society in general
Innovative model It
organizes the business strategy
Its interfaces facilitate a systemic approach It gives clarity to the benefits towards the client
Makes social and financial sense
Written in a concise and easy-to-read way
Water Purifiers Nutritional
Personal Care Line How do we sell it? Through independent distributors What is our sales capacity? Unlimited How do we differ from others? By our marketing system and incentive plan
Market served
- MonterreyGuadalajara - León, Gto.QuerétaroMexico, DF (partially)
Potential market
- All States of the Mexican Republic not mentioned
Imported products of English technology
Wide variety of water purifiers with outstanding characteristics for every need
Mexican marketer based in Monterrey, Nuevo León.
Home delivery
Maintenance service and spare parts
Anyone who drinks water and wants to consume quality water at low cost
Anyone who wants to avoid the disadvantages of buying jugs
Anyone who bathes daily and who should avoid chlorine harmful to their skin
Who who want to save 80% on the purchase of jugs
Who, in addition to consumers, want to be distributors by improving their economic situation The target customer will be reached directly through independent distributors
Incentives to distributors are 30% commission for own sales, 15% for sales of their first level and 5% of sales of their second level
The pricing strategy is justified by the quality of the products and the comparative savings of the 80% against the purchase of jugs of water
The advertising of the product and business can be found on the Internet page, plus the information provided by each distributor, as it is their own business.
National winery in Monterrey, Nuevo León.
Independent Training Centers (CEI's)
Standard shelving for franchise stores Videographic
material
Backpacks and promotional items with logo
Catalogs, contracts and stationery in general
Human resources made up of:
- Distributors Local Supervisors Regional Managers National and International Directors
Ease of formation of work teams
Direct training by the founding partners
- Equinox Water treatment systems are manufactured exclusively by Paragon Water Systems Inc. in the U.S. Their components are certified under standards 42 and 53 of the NSF (National Sanity Foundation), WQA (Water Quality Association), ISO-9000, ISO-14000, NOM-SSA-127 and NOM-SSA1-180. The products contribute to the control of critical hygiene points marked to obtain the Distinctive "H" of food and beverage establishments UST / PTYS / 361/96.
Hamel, Gary, (2000), Leading the Revolution, Editorial Norma, Bogotá, Colombia
Reyes Godoy, Julio C. (2008), Notes in class on the subject of Production, from the
Doctorate in Administrative Sciences www.equinocciointer.com
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