The sale of services and products now deals with new marketing strategies that include technology. In our times, the advancement of Internet use wins out over the rest of the communication media. This article shows the reasons for offering a product or service over the Internet, as well as statistical data from the Mexican Internet Association, until 2007, on Internet use and user preferences. Hence the importance of making merchants aware that this medium should be part of their marketing plans. If they don't have a website, they are losing a lot of customers.
The sale of services, and even products, is having an important turn, due to new marketing strategies, in which technology plays a very important role. It is no longer enough that you have a store and offer a product or service through the radio or the newspaper, or by placing an advertisement stuck in the window, let's see why.
In our times, the progressive advance of the use of the Internet is displacing the rest of the conventional communication media, an example is the Europeans, who have increased the time they spend connected to this medium and increasingly make more sophisticated use of the Internet This great advance has been accompanied by a strong increase in the advertising business. Some sources indicate that investment is going to increase by 80%, mainly thanks to the push of thematic channels, the Internet and local television.
What are the reasons for offering a product or service over the Internet?
- Due to the proliferation of Internet rental places, and the increase in its use in all productive sectors, today it is much easier to get a computer with Internet than a telephone directory. Today's computer users are no longer experts In computing, anyone of any age and socioeconomic level likes to use this medium, even by the hour. The printed newspaper only reports and has a cost that must be paid every day, unless a subscription is obtained, who rents or pays An Internet connection gets much more for the same price, and if we talk about employees who have a connection at work, their access is completely free.
According to the Mexican Internet Association (AMIPCI), from 2005 to 2007 the percentage of Internet users increased by 6.5%, among other data, there are also:
- Of the location of Internet use, 55% occurs in homes and 45% in companies. 57% of users have a personal Internet page. 77% of Internet users have read a blog or personal blog.92 % consider the Internet the most indispensable medium, with cell phones and television occupying second and third place respectively. 96% of Internet users use instant messaging programs, and of those, 67% use it daily. Users in Latin America they spend an average of 29 hours a month connected to the Internet, the average worldwide is 25 hours.
And the most important reason, if you do not have an Internet page, and your competition does, it is possible that you will be left without a good percentage of potential customers, note that the statistics speak for themselves.
