- "Clear! My Ideal Client is anyone who requires my services… "" Are you sure? "" Of course "
It's okay. This statement is true, but only in part, and I will tell you why.
Of course, your client is anyone who requires your services, but… do you know anything more about him or her?
Knowing how to answer this question exactly is something that many people who start and decide to start a business do not do.
Unfortunately, this may be a reason why your company, your service or your product does not work. I have no doubt that it is the best on the market right now, but this is not the only factor necessary to succeed.
What is the use of offering an extraordinary product or service if afterwards you do not know how to communicate its virtues and direct them like an arrow towards your Ideal Client?
If you are thinking of starting and setting up your own business, you should consider your Marketing and Communication strategy. This means knowing how to define, among other things, what you offer, but it is also essential that you know without a doubt who your services are intended for, that is, what is the profile of your ideal client.
Analyze the characteristics of your Ideal Client
Imagine how that person is… is a man… is a woman… how old is he… what social class does he belong to… is he married or married… does he have children… what hobbies does he have… And from here create your Marketing message.
Only by imagining or knowing clearly who you are addressing, your communications will be effective.
By now I imagine you know that the same speech is not worth for everyone. We are all different, we have our values, our experiences, we like some things and we detest others, we have our weak points, our needs, our fears…
Therefore, any message will not work for everyone.
Think about it.
I'll give you an example.
If you want to sell dental implants, the most logical thing will be for you to address elderly men and women and focus on what their problems are and what they are concerned about when considering such treatment. Talk to them about what the implants are like, how they are attached to the bone, the degree of discomfort of the treatment, the surgical risks or what care they should take after placement…
Do not generalize and try to send messages like "My Best Product on the Market" to everyone. These types of messages are so vague that, unless you are already a brand positioned in the market, they produce the opposite effect to that desired. When you try to reach the whole world, what you really do is disperse and blur your message in such a way that in the end you do not reach anyone. Your potential client does not feel identified with what you are saying and consequently your efforts to attract him will be null.
Therefore, I encourage you to make a robot portrait of your client. Know him as much as if you lived and slept with him, and offer him clear and direct solutions to each of the concerns he has.
Put yourself in the shoes of your Ideal Client and try to know and understand how he feels.
I encourage you to pick up pencil and paper and do this exercise. I am sure your results will change.
What do you think now? Do you know your ideal client?
