Organizations are complex entities, their operation is conditioned by different internal and external factors. The organization is often studied from different perspectives in different disciplines.
Currently there are methods to examine separately the real situation of the company, however, diffuse information must be treated with methodologies that bring a greater understanding of the reality of the company.
Tangible assets are considered the most important for companies, they are easily identified and perceived by the senses, for example raw materials, stocks, land, machinery, etc.
Companies that stand out with the use of the information they obtain from their environment become more competitive, the information generates an increase in user knowledge, and allows individuals to make decisions that lead to achieving agreed objectives and goals within an organization.
Companies need to obtain the information before their competitors to improve their competitiveness, for this they must perform a good collection, capture and processing of data.
Diffuse information in organizations
Organizations are complex entities, their operation is conditioned by different factors, both internal and external. The organization is often studied from different perspectives in different disciplines.
For this, it is first necessary to collect information to be able to have bases and knowledge of what may be happening in the organization, but if this information is not clear, it translates into a problem to be able to analyze it. Use research methods that can be tailored to the needs of the organization.
Currently there are methods to examine separately the real situation of the company, however, diffuse information must be treated with methodologies that bring a greater understanding of the reality of the company.
Even so, it is necessary for the organization to understand its behavior, which generates that analyst.
Today, globalization is causing companies to manifest great cultural diversity, it is well known that some of the cultures in turn influence others due to the exchange of information that can vary in terms of economy, culture, society, etc.
These information exchanges allow many of the countries of the world to exchange cultural aspects, which sometimes translates into advantages, but sometimes more into certain disadvantages that affect them.
In years prior to the imminent growth of globalization, many of the cultures could be conceived separately from each other, they developed autonomously, however with technological evolution the barriers that kept them isolated have been eliminated.
This phenomenon is known as multiculturalism and it has accelerated in an impressive way over the last 50 years, bringing people of different cultures closer and closer.
Information is defined as “the data set, which constitutes a message about a certain entity phenomenon. The information allows solving problems and making decisions, since its rational use is the basis of knowledge ”.
For example, for the political systems that govern cultures, information has a fundamental character since public opinion needs to know the actions of governments in order to make performance judgments and be able to make decisions that point to the future of a culture.. (Club Essays, 2012)
Tangible assets are considered the most important for companies, they are easily identified and perceived by the senses, for example raw materials, stocks, land, machinery, etc. However, tangible assets are not enough to achieve the success of a company.
Companies also have intangible assets, these grant privileges to the companies that own them, thus generating added value, these can be represented by patents, trademarks, copyrights, databases, etc. And also the very famous Knox Hoy that refers to the knowledge that a certain organization has or the experience they have in a certain market and are considered today more important than tangible assets by some organizations.
Companies that stand out with the use of the information they obtain from their environment become more competitive, the information generates an increase in the user's knowledge, also allows individuals to make decisions that lead to achieving objectives and goals agreed within a organization.
Within companies, information can be viewed in such a way that it meets the following characteristics:
- It must increase user knowledge, it is measured in relation to the help it generates for individuals so that they can make decisions in relation to the established objectives or goals. It must generate competitiveness factors.
Companies need to obtain the information before their competitors to improve their competitiveness, for this they must perform a good collection, capture and processing of data.
Information classification
Information in a company can be classified into:
External
Depending on the degree of elaboration, the sources are divided into:
Primary
The information is in its origin and needs to be elaborated for the first time and in a specific way
high schools
Information that has already been prepared previously and had another purpose.
The information is also classified according to its nature:
Qualitative: it is obtained through description, observation of the phenomenon to be studied, it can include data on attitudes, thoughts and reflections. It can be done through different techniques such as participant observation, site visits, etc. the data obtained is not numerical, it is based on descriptions of the conclusions reached.
Quantitative: it is the information with which the data can be examined in a numerical way, surveys can be carried out, statistics and can be obtained in percentages, in this way it can be counted.
Regarding the availability of information:
Internal information: refers to the movement of information generated within the company, this is stored within it and is directed to the individuals who make decisions.
It can be of an operational nature as a result of the daily operation of the company, of knowledge, when companies generate knowledge as a result of the analysis of the use of the creative capacities of their members when they design new products or incorporate new administrative processes.
External information : the information can also come from the organizational environment or external environment, the information captured by the company and that participates directly in daily activities such as technological information, customers, suppliers, special interests, competitors, etc.
Fuzzy information
Information within an organization is significantly varied, the term diffuse information refers to information that is unclear or does not have an ideal understanding.
The ID makes that companies cannot receive the information in a clear way and with its real meaning, the information can be diffuse in cases where the interrelated data cannot be measured and therefore cannot be analyzed.
Fuzzy information can be understood as the set of data that can hardly be processed and analyzed to obtain truthful information that provides the necessary tools to individuals and helps them in making decisions.
The management of this information within organizations is relevant because you can have a large amount of data but if these are not translated into a clear statement to understand, it could not help management in decision-making.
Fuzzy information tools
The tools of diffuse information arise with the need for organizations to clarify and facilitate the understanding of information.
Some of the tools that can be used to manage diffuse information are detailed below:
- Analysis of quantitative data: this information is usually less diffuse, because it is given by numbers, its measurement and analysis can occur having knowledge about the management of various software that greatly facilitate obtaining the information. Qualitative data analysis: on the other hand Part of the qualitative data is more difficult to analyze since these are based on subjective concepts, therefore the information becomes diffuse or difficult to understand, through heuristic models several solutions can be established Fuzzy logic: imprecision can be related to other fields of study, an example of this can be sociology, finance, engineering, etc., a solution for this can be the theory of fuzzy sets, introduced by LA Zadeh in the year 1965,whose proposal considers that each element has a degree of belonging as a whole and this value can be between 1 and 0 Communication in the management of diffuse information: communication is a relevant factor in companies because it is the way in which the information is transferred. Information at different levels of the company, in order to facilitate the understanding of it, must already be found clear and concise to facilitate the communication process, otherwise it will generate difficulties in the administrative processes. (Velásquez, 2012)To facilitate the understanding of it, it must already be found clear and concise to facilitate the communication process, otherwise it generates difficulties in the administrative processes. (Velásquez, 2012)To facilitate the understanding of it, it must already be found clear and concise to facilitate the communication process, otherwise it generates difficulties in the administrative processes. (Velásquez, 2012)
Decision making with fuzzy information
Decision making is a common activity in many fields of application and research areas such as social sciences, psychology, information technology, etc. This has led to the study of various problems with different approaches.
The classical decision theory provides many tools and models to solve decision problems, however most of these models are probabilistic that do not adapt in the best way to some problems that represent uncertainty of a non-probabilistic nature that are common in many real world situations.
To face these problems there are different tools, among which are fuzzy logic and fuzzy linguistic approach, which contribute to making decision models more flexible. (ESTYLF, 2012)
conclusion
At present, competitiveness and information are a very important element for an organization to have permanence and to find the strategies to adapt to the environment. How quickly a company can adapt to change translates into a competitive advantage where human capital and the analysis of the information obtained become of paramount importance in order to be more competitive, for this reason the company must have the vision to face the challenges and evolve.
Bibliographic references
- Essays Club. (May 2012). Essays Club. Obtained from Club Ensayos: https://www.clubensayos.com/Negocios/Manejo-De-La-Informacion-DifusaHerramienta-Indispensable/176122.htmlESTYLF. (2012). Decision making with fuzzy information. XI Spanish Congress on technologies and Fuzzy logic. Velásquez, JC (2012). Communication and management of diffuse information. Information systems.
Fuzzy information
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