Understanding that the good is the enemy of the best is not for ordinary people, but for those who have a disruptive mental model and are struggling with what they have achieved so far.
"Give a new direction to your company and dare to do in your market what nobody would do even in their crazy conditions"
It is time to take action to make a year different from the previous one with your customers and in your market.
If you have done well, stop doing the same, if you have done poorly in your past year, change what is necessary to substantially improve your relationship with customers. The time has come to transform and innovate in order to achieve different results than those we have become accustomed to. In most cases, companies continue to do the same things that have led to success in the past, seeking comfort and avoiding turbulent times or dramatic changes at all costs.
In the best of cases, they tend to make their internal processes more efficient with the intention of reducing their operating costs and / or their personnel structure in the business. But, in reality little is invested in innovation and differentiation.
In the best of luck, the changes that are made are trying to imitate market trends or follow the steps already taken by others, although this does not necessarily give them the certainty of being able to do a good job in front of their clients or in their market. Today it is no longer valid to think that "you are doing well, that you are growing and there you plant" That does not exist.
Either it renews or it stays, or it innovates or it lags behind. Your mental model has to be reinvented as well to keep the entire organization moving in the right direction and changing enough to gain ground in the participating market. Their mentality cannot subscribe to winning locally, but rather open themselves to competing globally, because if they don't, those who think in this way will be the ones who will gain a competitive advantage that they will not be able to achieve. Technological changes are the order of the day and your obligation is to learn more and more about them to gain operational advantage.
It is important to improve your leadership throughout the organization to manage talent in a linear rather than hierarchical way. Today it is more about the willingness to learn than the imposition of ideas.
You must practice being closer to your collaborators and be open to their ideas and suggestions for improvement. Today you must open your spaces to new ways of behaving before the new generations, as this will be the basis of a high commitment and willingness to carry out work above your expectations. "If they ask for music, give them music" period.
You won't be able to bet on innovation when leaders haven't yet reinvented themselves. As long as you do not show CONGRUENCE with this, you will not be able to generate a high level of commitment from your employees to your customers, your products or the services you offer in the market. You must reinvent yourself even when in your business model you are thinking of having growth against the previous year. You can start with asking yourself a few questions to do so:
- How is your level of development and that of your people? Are they growing together or is there a lot of inequality? It depends on this that they speak the same language. Do you have a strategic vision to visualize and anticipate changes in the market? Do you know the vision of your clients in relation to what they want you to provide them, call it products or services? If not, you will not be aligning your company with them and this carries a risk, that of being replaced. Do you have an innovation strategy that impacts the end customer? If you don't anticipate, someone else will do it for you. Clients do not retain loyalty with those who offer them the same as always, but with those who are at the forefront. How well is their execution capacity? Respond in time to the needs and complaints of your customers or just keep statistics.The issue is not to hear that they do not complain but how many people speak wonders of their business. How much have you strengthened the leadership of your organizational structure? Remember that every Work Team requires a good guide to get as high as possible. Its leaders must have a great mentality to face risks in the face of new environmental conditions, so it is inevitable to make a significant investment in its growth and development.How much do you access and ride on new technology platforms to gain brand positioning? ? Either you catch up with the potential market or stop playing in the niche of the future. Is unlearning a practice in your organization, or is it more to adapt to changes? Unlearning leads you to not get hooked on past successes or failures.It is dedicating yourself fully to building a new future with a new mindset of taking one step at a time every day. Does your company have a sense of urgency? It changes to the rhythm of the market or is ahead of it. Your answer can make the difference between winning or losing. Do you prefer calm waters and few waves during the crossing? These are times of disruptive leaders, of those who feel comfortable being uncomfortable, this is how Innovation arises, thinking like nobody else to give your customers the only thing. Does inspiration or imposition prevail in your company? The first triggers engagement, the second ties you in, and the results won't be what you're looking for, believe it or not. "The era of giving people true autonomy has arrived." One must quickly lead them to be empowered to make transcendent decisions for their business. ”In the future,companies that choose to reinvent themselves before others will gain a competitive advantage over their competitors. This advantage will be obtained from their people by the good performance of their leaders!
If you want innovation to emerge… Reinvent yourself too!
When we talk about innovation, we are not talking about changing because we are necessarily doing the wrong things, but about improving those already done and maintaining a living spirit of evolution within the company. Nobody had asked for LED screens and they are here. They were not done to solve a problem but to improve what had been achieved so far. You must be aware of that, because maintaining a winning spirit in your organization is precisely your job as a leader.
You can't afford to get used to the idea that things are fine at your company, when you know in good conscience that your competitors are constantly on the hunt for your consumers. So either it evolves by changing its mental model or it dies with it. The leaders, the companies of today are dedicated body and soul in discovering different ORIGINAL ways or ways to conquer the preference of their clients. They are focused on developing products and services that really add value to their customers, so this task demands people who are oriented to anticipate the needs of their customers.
They have chosen the path of INNOVATION to go ahead of their competitors and to satisfy the demand of their clients, but they also do it inwards, that is, they are aware that INNOVATION is not only an idea but pure ACTION to transform themselves, to reinvent itself and to give a new face to the future. Entrepreneurial leaders are what organizations now require, a bunch of crazy and dissatisfied people capable of doing and producing things that those of the old administration would never think of. That is the new value of leaders.
Your obligation now is not only to find them, but to prepare them so that they can multiply in your organization and there can be a change in the internal culture oriented not to satisfy the needs of customers but to the generation of new needs and reasons for purchase. You as the leader of your business are obliged to change, you must be the first to get off the old ship that travels in calm waters, because the sea is rough.
Now you must show your courage to change, your courage to abandon your old beliefs, you must decide to LEAD in a different way if you want to INFLUENCE your company at the HIGHEST LEVEL. You have an obligation to empower others to the point where they can expose your potential and your technical and relationship skills if you want to build the perfect market for your business.
You must take on the task of equipping your teams correctly, assigning them resources, but also choosing the person who will lead them by being a role model and not mere rhetoric. Free your leaders from fears, abandon the hierarchy of decisions, dedicate yourself to unleashing the power of people, making possible an absolute renewal in the way in which it is managed within the company.
You will not be able to give your clients more than the top of your leadership in the company, your results are directly proportional to it. Realize! Decide to take your first steps towards change.
You have to try to do something different from what you have done so far, it may not work out the first time, you must still try again, otherwise you may regret it in the future. If you are aware that your efforts are producing results for you and therefore prefer to be cautious, I tell you, it may be that you are digging your own grave. Don't become an inherent matter, turn your eyes to the interior of your organization and see each person in the eye. You will surely find a sparkle in your eyes and a strong desire to do something outstanding for your business and for your clients.
Talk to them about your vision, your dreams, clarify how far you want to go together and how important their participation and commitment is. Pay well, for results yes, but pay well for each advance, each innovation, each improvement, each cost reduction, each that adds value to your business.
Differentiation and change are not aligned with poor pay, poor treatment, hidden overtime, or uncovered benefits, so commitment is not generated. Show your clients that you have a great team, but consider your people great too.
Do not be a street lamp and the darkness of your home, you are as a leader to provide light on both sides of the border, but if you do not do a good work inward with your people first of all, you will never be able to do a work of excellence in front of to his clients.
It is a fact! Nothing that has been done is perfect if not perfectible. You are too, and changing does not minimize your leadership, on the contrary, it makes it great.
The mistakes of the past will be mistakes of the future if you have not learned from them, but they can also be, if you get wisdom from them, gold tomorrow. Then show the new face of your management as a leadership model in action that exceeds the expectations of your employees and your customers.
Think differently to be better.. Hold on to what does not exist and prepare to create it.. So, you must think differently to make your people a Different Team and together with them do different things for your Clients. To think differently is to think of the greatest, of what does not exist.
In this sense, you have to define your new version and get ready to perform your best act. Get ready to build trust. You must influence so that your collaborators and your clients believe you, it is your responsibility and for this you must discover what makes you unique and different from others. His role is destined to become once and for all the protagonist of change and stop being a voice that only promotes it.
You must ACT, faster than your vision and business philosophy enact. You always have our support and you know it, our team is committed to your business results through the internal efficiency that arises in each of the leaders who accompany you in this adventure called Company.
