Today, men and women can only face the construction and reforms of society when they have the appropriate tools in the practice of daily life, without them, agreements and negotiations are long and difficult.
From this point of view, then management is a social action, therefore it is understood as the channel through which an entrepreneurial spirit develops in people and in the community to generate social change, to respond to the search for overcoming poverty, and also to acquire skills to deal with a turbulent environment whose political, economic, socio-cultural, environmental and technological components do not favor social development processes; Hence, it is necessary to strengthen community ties, recover collective values and recover cultural identity, likewise, it implies the convergence of common interests and needs, concerted human purposes.
The challenge is to develop the management capacity to respond to the complexity that the levels of interrelation and interaction of the actors, sectors, powers and wills go through that highlight the importance of the dynamics experienced by the communities who are the ones that generate the development of everything kind.
By development is understood a coherent, integrating and harmonious process where all public and private social actors are built as subjects capable of articulating efforts, wills, powers, with a view to managing their own particular transformations in collective, a context of modern civility and from a Social State of Law where people feel participants, and protagonists of social relations, not only recipients of rights, but also guarantees of obligations and new social responsibilities.
The frame of reference of social management corresponds to administrative sciences and modern organizational theories of social management, the systemic approach, business theories of strategic direction, service management and project planning.
Technical and Instrumental Character of Social Management
The technical-administrative processes from the practical and methodological conceptions of social management, aimed at generating a fair, free, democratic society, mitigating conflicts and generating their own scenarios for participation, cooperation, agreement, and social coexistence are achieved through of planned processes of human and social development supported by the organization, participation and social mobilization of public and private actors who have a duty to think in terms of multiple scenarios and with a high sensitivity towards the community, committed to technical knowledge and social, in the development of competences in BEING, DOING AND HAVING.
In this sense, social management enables the development of citizenship, the creation of a culture of co-responsibility, acceptance of difference, dialogue, information, training, and the application of knowledge for progress, for development, for social inclusion and transformation, supported by tools such as strategic planning, human development, organization, participation, teamwork, leadership and research that allow communities to provide the theoretical and practical elements and thus, achieve the implementation of public policies to materialize social change and reduce the poverty that causes so much damage to Latin and African countries.
The Social Manager
It is the role of the social manager to develop strategic thinking in him and in his community:
- A social manager with the ability to coordinate and negotiate within their own organization and outside it with other organizations and institutions A social manager with the ability to manage contingency, complexity and uncertainty A social manager with the ability to direct strategies of participatory leadership, with respect to the staff themselves and the people of the social programs and projects.
Therefore, social managers are required specialized in technical knowledge of the problems of the sector that they have to attend to, and with sufficient training, in terms of knowledge and organizational management skills and where participatory planning becomes a key element to generate meetings, alliances, networks that resize new social ties and new forms of collective action.
Participatory Planning, conceived as a process that must go through the different levels of participation, addresses the meeting of powers, the diversity of settings, the local and the global, the plurality of actors, the technical and the political, the structural and the conjunctural and the articulation of resources, likewise:
- Strengthening of the Organizational Culture of public and private actors Generation of Social Responsibility and Ethical Commitment Strengthening of Institutional Management Boosting levels of Self-Management and / or Sustainability Promotion of Inter-institutional Cooperation and Coordination Generation of Programs and short, medium and long term projects.
Elements that structure Social Management
In this formation and training of social managers, very objectively in Latin America, they have become aware of the importance of training, especially among members of the most vulnerable social sectors, because they have been intervened on multiple occasions and their Confidence has been decimated by the number of unfulfilled promises by people who approach them at different electoral times, it goes without saying that each six-year term (as is the case in Mexico) or in the third-to-last year of government, political parties take advantage of the poverty of their regions and the hunger of the people to use it as a political platform for their campaign, Central American countries are the ones that most believe in these campaign promises due to the lack of maturity, both social and political,and the innocence inherited from the time when the Spanish exchanged gold from these towns for mirrors.
But continuing with the issue that concerns us, the training of community leaders committed to change aims to:
- That they are architects to improve the quality of life of their communities That they promote the participation and organization of their communities to rebuild the social fabric in the search for a more balanced society That they optimize and increase the existing resources in the environment to enhance the development of their communities.
To achieve this, it is necessary to consider the support that should be provided to the members of the grassroots groups from the moment they begin their formation until the moment they reach maturity.
Training in Social Management
I consider that a proposal that is presented to an organization, institution or company in this matter should include the following objectives:
- Strengthen capacities, develop skills, as well as the skills of the promoters who work in a Social Management Unit. Instruct promoters in fundamental issues for the execution of their work such as: Communication, promotion, planning, evaluation, and systematization and preparation of reports and instruments for measuring results Generate empathy in the communities and regions with the promoters of Social Management, which allows promoting diverse cultures, such as culture of water, environment, forest reserves, in short, and a full identification that leads to active, constant and dynamic citizen participation.
For many years the promoters of Social Management have ventured into the arduous task of bringing various topics to the communities, such as promotion and training workshops, as well as technical, legal and administrative advice.
The demand and demand for communication are increasing, which leads to the search for a strategic alliance with various organizations, schools and universities, to specialize them and thus maximize existing resources.
It should be noted that the Social Management Areas in Latin America generally only have:
- 1 Training Coordinator. 1 External Communication Advisor. Speakers on specific topics: Mitigation and Disasters; Financial, Accounting and Environmental Education Promoters (Outstanding in their respective work regions and in the central offices that serve the regions that do not have prominent personnel in said decentralized units).
This team sometimes serves hundreds of communities, in whom the administration, operation, maintenance and sustainability of the various aspects of both social and supply systems have been delegated, for example, water, electricity, education, in short, in communities of all country.
Every management area has various plans with specific objectives, but I consider that the generalized issues for said area to function properly and achieve the indispensable satisfaction goals are:
- Participatory communication methods with the communities and an adequate selection of means for it to be effective Techniques for social promotion and citizen participation for the self-management of state-owned companies Planned Training Models for the maximization of resources and strengthening of credibility and Image of Promoters and Trainers. Guide for the writing of reports, evaluations and projections of training, with goals programmed per month.
In addition to this, a customer satisfaction survey is required along with constant interviews with the trainers and promoters themselves to find opportunities for improvement as well as the corresponding corrective and preventive actions.
