According to Escorsa and Valls (2005), innovation is synonymous with change, the innovative company is the one that changes, evolves, does new things, offers new products and adopts, or develops, new manufacturing processes.
Companies frequently associate the term innovation with technological tools and stagnate in the idea that having these tools is innovating, but this is not the case, innovation is a very broad term and exists in all areas (social, political, commercial and business), as well as in all departments of a company (administration, sales, finance, human resources and technologies).
Here is a brief introduction to innovation from a business perspective:
There is no company that exists in the market without growth projections, just as there is no company that does not yearn to be a leader in the market to which it belongs and there is no market where there is no competition, so looking at it from this perspective it is clear that all Existing companies are there to obtain the best results and the best position in a competent market, for this there is the awareness that companies need to implement strategies and use tools that allow them to face the difficult competition they face and one of these strategies What we present today is innovation as an added value to face the recent competitive world.
Competition in companies will always exist, it is the daily bread, indeed, in a world without competition, business would not be business, nor would it make sense, consequently in the current globalized world in which we live it becomes more difficult to compete for having a place in the market.
Existing as a company is no longer enough, now we have to fight to stay and even more to be better. To be better and guarantee their existence in the market, companies tend to make use of innovation, which represents an added value that allows them to compete.
In terms of added value, it is the additional value that is added to a product, service or a company as a whole, that is, offering an unusual characteristic that makes a difference and competes with other companies. The added value is like giving the "extra" that makes me unique and fashionable, and we are talking about innovation.
Innovation is the presentation of something new, it is an invention that allows spectators to be surprised in order to gain attention and popularity in the field being competed, in the case of companies they would gain positioning.
Innovation as an added value is a reliable guarantee to compete which allows obtaining a competitive advantage over adversaries. And having a competitive advantage is obtaining power over the market, a power that allows companies that achieve it to be leaders in their field.
To finish we have that in the present competent world the added value for companies is innovation since it seeks to show a novelty to the world and make a difference day by day, this added value consequently provides us with a competitive advantage and the competitive advantage allows us to lead the market, which is the greatest desire that all companies seek, and not all achieve it, only the most constant, consistent and persevering in the exercise and execution of innovation.
Bibliography
ESCORSA, P. and Valls, J. (2005), Technology and innovation in the company, Alfaomega, Mexico.
