The word quality designates the set of attributes or properties of an object that allows us to make a value judgment about it; In this sense, we speak of the null, little, good or excellent quality of an object.
The price can be interpreted by the consumer as an indicator of the quality of the product.
relation-price-quality-international-standards-qualityThis use depends on the availability of other indicators of quality, the diversity of prices, the degree of knowledge of the price by the consumer, etc.
It is often said that there is value for money. This relationship is two-way, that is, the quality of the product influences the formation of expectations about the price of the same, but at the same time, the price used as an indicator in the formation of the perception of the quality of the product improves in quality it can modify the elasticity of demand, and the consumer will be willing to pay a higher price or in the opposite way.
TECHNICAL CRITERIA (OBJECTIVE QUALITY)
Business quality (or perceived quality)
- If a product is perceived as a quality product by the market, and consequently admits a certain differential in price, the product is a quality product in commercial terms. Quality has to do with the level or effectiveness of the benefits that the product is capable of offering, that is, to what extent it is able to satisfactorily perform the basic function with respect to other products or brands. In fact, quality is usually related to other aspects that make up the attributes.
Quality Appreciation From Customers
Consumers use, as clues or clues to evaluate quality:
• Specific (or formal) attributes of the product: flavor, color, texture, size, etc.
• Added (or extrinsic) attributes: price, brand, level of advertising effort.
THE EXTRINSIC ATTRIBUTES
These extrinsic attributes are:
- The price (which is the most used indicator in the absence of others) The brand of the product The distributor The advertising effort
IN THE CASE OF SERVICES
The assessment of quality by the user is generally governed by the behavior of the Degree of approximation of the characteristics or standard specifications of the generic product, however, in addition to the price, indicators that are more adjusted to what a service is are also used:
- responsibility of the service provider competence in their trade or activity courtesy in dealing credibility safety personalization of the product, etc.
In the case of services, 3 dimensions of quality are distinguished:
- Physical quality (related to the equipment and the means used) Corporate quality (referring to the image formed of the service provider by the applicant) Interactive quality (related to the relationship of the sales staff with the customers)
International standard
- International standards are the product of different organizations, some for internal use only, others for use by groups of people, groups of companies, or a subsection of an industry. An international standard (or international standard) can be used either by direct application or by through its adoption, modifying the international standard to adapt it to local conditions. The adoption of international standards results in the creation of equivalent national standards that are substantially the same in technical content but may have differences.They are a way of overcoming technical barriers to international trade caused by different standards and regulations developed separately by each nation, national standards organizations or companies.Technical barriers exist when different groups interact, each with a large user base, doing something well established that is mutually incompatible with each other. Establishing international standards is one of the ways to prevent the appearance of these problems.
