If you do not take care of your PUBLIC image or you do not recover it, what results is that your own audiences or the general public execute a purification process until they remove you from their mind, from their imaginary, from their reality, perhaps eliminating you forever.
WARNING: Any resemblance to reality is not mere coincidence.
Imagine that you made a mistake, that you failed in a project, that a company did not satisfy one or more clients, that a CEO defrauded hundreds, thousands or millions of clients or that a politician stole money, peddled influence, misrepresented a tender, etc.
How many of these cases do we see daily in our reality? And these politicians, artists, personalities, businessmen or world leaders, first, they do not see that they are facing a conflict, crisis or disaster, second they take forever to activate their crisis management mechanisms if they have them, third they take time even more in showing their face, fourth they refuse to apologize, fifth they do not contemplate the different ways to compensate the damages and sixth WHAT THEY DO LESS MATTER IS TO SAFEGUARD, PRESERVE OR RESTORE THEIR PUBLIC IMAGE, be it personal, institutional, professional or corporate.
What they usually do is for a person to stand up for them or they simply disappear for a time from the public scene so that, according to them, "things calm down and we'll see from there."
But what to do when your image is already so worn out that nobody wants to have a relationship with you?
There are several general procedures to perform:
- A crisis communication plan must be put in place that allows us to gain a waiting compass to let the public see that the pertinent corrections are being taken. Although we must withdraw from the public scene for a time, this withdrawal should not be prolonged because time in the collective unconscious of people does not wait and it is better to lower the profile than to publicly annul oneself. We have to go back to the bases, to the personal or institutional essence and see what failed. We have to carry out an image audit that unravels how the public assimilated the ruling and what prospects for amendment it sees for the future The audit will provide the guidelines for a public image professional, that is, a PUBLIC IMAGE CONSULTANT,design what is called a Strategic Public Image Plan that defines the strategy of verbal and non-verbal stimuli to be implemented so that the actions to be carried out are coordinated with all communication, political and corporate teams to restore the image in the short term, medium and long term.
Of course, from the outset, you have to think that it is a process that will take time, because what it is about is to say and make the audiences feel that you are in the best availability to assume the consequences of the failure, but mainly you are with the special interest in recovering the trust and credibility that had been placed in this person or company.
The great challenge is to overcome the prejudice that this is useless, that it will not be successful and that it is not possible with people.
Remember: your public image is an intangible asset that just as you built it, you also destroyed it, it is up to you to recover it again.
It all depends on the new way it is presented to the public, BECAUSE NOTHING IS WHAT IT SEEMS AND EVERYTHING DEPENDS ON THE GLASS WITH WHICH IT IS LOOKED.
