Reinventing the present to exist in the future, the new challenge of sustainability
The complex social realities, business dynamics, the effects of the economy and the market on organizations and the impact of technology in everyday life frame the urgency of making a strategic stop that allows us to recognize the path that we are traveling in their context.
Innovation appropriates more rapidly every day the lands conquered by tradition, history becomes a necessary but not sufficient support to ensure the permanence of companies in the futures that are anticipated with more and more complexity. Administrative fashions become management imperatives and bets where improvisation and rehearsal no longer have a place.
Times are changing and challenges are increasingly difficult to face, the cost-benefit ratio and profitability of operations force the development of imaginative alternatives that lead to a positive result in the equation between customer satisfaction and net profit. The competition seems to be willing to sacrifice margins and even risk cash flows in order to ensure the ephemeral loyalty of unstable and volatile customers who are willing to abandon us at the slightest opportunity offered by the market.
The times of great organizational diagnostics are over, the times where we spent whole days reflecting on the importance of planning for the future and drawing up matrices and scorecards have left us exhausted and a little disappointed; It is time for action, to make plans a reality, to begin to intervene in problems and to allow the old paradigms to give way to new ways of understanding and interpreting organizational reality.
We have invested a lot of economic, technological and time resources in designing action plans that never took shape and simultaneously we see how other companies begin to take the lead without too many suitcases in their hands.
Reality informs us every day through the media of successful companies that closed their doors, lost their competitive advantage or made their value offer obsolete, companies where the future never came and hopes were turned into dreams that were never realized. Anticipating the future also means imagining it, considering the variables and facts that will determine the conditions that ensure the financial and operational sustainability of the company.
The future is a gelatinous terrain that may not necessarily be waiting for us, it is about positioning competitive advantages as foundations that drive us to size the gaps that require immediate attention, reinventing the present is to assume the consequences of decisions that may not be popular or pleasant but they are necessary if we want to be counted in the group of winners, otherwise we will be the statistic that will be remembered when the story of those who did not overcome the time barrier is told.
Yesterday in companies recalls the great deeds of the founders and leaders that made history great and that makes the present of the organization great, strong and robust, even today we can feel proud of our processes and of our collaborators, of our portfolio of services and the levels of remembrance and appreciation that we have in the market, especially among our clients. Perhaps we have a majestic and wonderful, competitive and productive present. We feel comfortable with what we are and have, we want to keep it doing better and better what we know how to do as a company.
It is not necessary to advance much in the reflection to understand the dangers to which the attitudes that promote the comfort zone, the managerial arrogance or the vain pride of those who have not taken the trouble to know the history of the organizations can lead us.
Being alert, light luggage and ready to move in the direction indicated by the circumstances are some of the characteristics of companies that recognize the need to reinvent themselves every day, to update their processes and technological tools. Sustainability is related to the vocation of permanence that accompanies companies and therefore is also associated with the decisions made every day, let's not forget that every decision includes risk and uncertainty that makes it a bet to get it right.
