Franklin Covey's video, “Rapid Waters,” establishes a metaphor for the environment that surrounds organizations and a river of troubled waters.
The author mentions that in a globalized environment like the one we live today, everything is interrelated with each other, everything has an effect or is the result of some cause, it could be said in other words referring to Newton's third law that by every action there is a reaction, with the same magnitude and sense, but in the opposite direction.
Companies face increasingly competitive environments, customer pressure, new legislation, changes in the economy of the regions, instability in currencies, fashions and trends, social pressure, increase in their inventories, inefficiency of their staff, supplier non-compliance, this to mention some pressures that organizations must face every day.
Organizations are apparently unstable in the face of these turbulences, according to the author, forces must be equalized to maintain balance, that is, to counterweight to avoid falling.
The question is: how to navigate these fiery waters ?, In the video Franklin Covey suggests that there are three constants to maintain stability: change, principles and choice.
The change is imminent, staying static will not favor the situation at all, in other words, renew or die, this is where the principles make sense, to stay on your feet you have to use all the resources, but always doing the right thing, this Philosophy in organizations must permeate all hierarchical models, with an eye on the goal, but with an honest path.
In this globalized world, it is a matter of choosing our path correctly so as not to be shipwrecked, this would be the third constant that the writer explains, he also points out that sometimes the noise and movement of the waters do not allow us to think carefully and it is our survival instinct that make decisions, on these occasions we must remain united and remember that unity is strength, we must also search within ourselves, in the depths of our soul and make the best decision for the organization to navigate successfully through the "fast waters ”.
Here is the video:
