Corporate Social Responsibility goes hand in hand with the growth and development of the company and was born with the aim of promoting integral sustainable development, contributing for the common good and improving the competitive and value situation of the company, generating greater profitability. Both companies and consumers are taking the role of social responsibility very seriously, it is no longer just creating a company with the objective of generating employment and earning money, but that they are committed to developing and improving the quality of life of the community that is directly or indirectly around him.
Finally, a form of contribution of companies through the Social Responsibility acquired towards their clients and the community that surrounds them is by contributing in the social field improvements in their education, health, housing and thus also improvements in the field of environment and local development support, through development assistance and programs.
Corporate Social Responsibility is seen as a corporate philosophy that is adopted by the management of a company to act for the benefit of its own workers, their families and the social environment that surrounds them. Thus, it is also considered as an integral set of policies, practices and programs that are interrelated and that are taken into account in the decision-making processes, and that it means to put in place an administration system with procedures and controls.
"Business or Corporate Social responsibility is defined as the active and voluntary contribution to social, economic and environmental improvement by companies, generally with the aim of improving their competitive and value situation and their added value."
Likewise, it can be defined that "Corporate social responsibility (CSR) is defined as business behaviors based on ethical values and principles of transparency that include a strategy of continuous improvement in the relationship between the company and its parts", a relationship that includes clients, suppliers, partners, consumers, environment, communities, government and society in general. «It corresponds to a business strategy focused on increasing profitability, competitiveness and sustainability, serving as part of a new model of sustainable development.
El concepto de RSE puede incorporar derechos humanos, medidas de anticorrupción, el medio ambiente, condiciones laborales y actividades dentro de comunidades por medio de alianzas con organizaciones de sociedad civil.» El compromiso social de las empresas hoy en día con su entorno es el origen de nuevas oportunidades empresariales, y estas lo entienden a la perfección, se preocupan por conseguir mejoras en sus productos y en sus procedimientos, y saben que adoptando políticas y fortaleciendo la gestión empresarial a través de la implementación de estas prácticas y procedimientos en la empresa, tendrán una serie de beneficios los cuales se traducen en:
- Increased profitability and productivity The loyalty and appreciation of its customers The commitment of its workers The trust of its suppliers and shareholders The support of government authorities Improvement of the public image and reputation of the company It is it facilitates their access to global markets. Increase sales by differentiating products and services, Recruiting top-notch staff and retaining talent are made easier. Among others.
The positive impact of each of the previous variables directly affects an increase in the profitability of the company, this is seen with a new perspective, where companies respond to the community in which they work by supporting it through actions that produce benefits, towards a new approach where Corporate Social Responsibility becomes an integral part of the business strategy where it must be planned and quantified with the aim of increasing profitability and simultaneously contributing to the achievement of the objectives of the companies, thus looking at it as a tool to improve the competitiveness and sustainability of companies.
In the legal framework, when adopting Corporate Social Responsibility, companies prevent a series of factors that could be negative for their operation, such as lawsuits, sanctions, reducing the pressure of the entities that control them and improving the understanding of the requirements. legal. Apart from this they would prevent the loss of image in the market and the disappearance of it.
All companies must know the environment in which they operate. They must have clear knowledge of everything that surrounds their company, not only in the external environment itself, but also in legal terms, which laws govern its operation, and all those activities that are directly and indirectly related to the company. It is important to recognize those people who are affected by the business and who are impacted by the company in a negative or positive way.
The company can guide its responsible practices within the company or outside the company. Either internally, that is, with its employees, shareholders or managers, or externally such as suppliers, customers, and the community in general. Through Corporate Social Responsibility, it is not intended that companies become charities, but rather that they adopt an active and responsible stance regarding the impact of their operations. This type of culture is a way of doing business that guarantees greater sustainability over time for the company and economic growth.
Here the company has in its favor what is called Sustainable Development, which means a balance between economic growth, social well-being and the use of natural resources and the environment.
conclusion
In conclusion, in a few words, it can be said that Corporate Social Responsibility, when adopted by companies, produces a reduction in costs, an improvement in the image of the company in the market and also achieves a greater identity and a sense of belonging to its collaborators, and all those who make up the company, incidentally the company integrates with the community that surrounds it, taking responsibility for its actions, working together with it in order to contribute in this way in the development of the same and its environment.
