The company as an agent of change must have a framework of action supported not only by an organizational philosophy but also by strategic supports with missions shared with the environment.
The manager must contribute, on the one hand, to the profitability of the business and to minimize social conflict, he must contribute to his social responsibility with the environment, to the defense of the legal right of the citizen as a human resource that is physically and mentally worn out in the labor field, the responsibility to conserve and regenerate the environment and also to strengthen a climate of human interrelation free of corruption.
The sensitivity of the manager and the human resource must be nurtured by this thought and its sensor of living organism must respond to the use or abuse of the oxygen that it inhales and steals from future generations.
This implies, therefore, leading activities that not only bring water to their mill but also bring water to the environment of their coexistence.
It is then when the satisfaction of present needs (business and human) must generate the necessary sensitivities to contribute or lead corporate social responsibility capacities.
At the macro level, the political appetites for world hegemony must be limited and favor public health, education, and democracy.
This means that change management will have to do with the breakdown of models that only seek profit to the detriment of the social environment.
Looking beyond means walking forward always looking back to see if you leave a polluted flower garden or graveyard.
In our country we see how the benefits of the canon (1), are being transformed into cement of sidewalks and squares but they do not pay back the consequences of pollution and desolation.
Porter and Kramer describe the importance of these pressures as follows: “Many companies woke up to Corporate Responsibility after being surprised by public responses to questions they did not previously consider to be part of their business responsibilities. Laboratories have found that they hope to respond to the AIDS epidemic in Africa, even though it is far from their markets and primary production lines. Fast food companies are now being held responsible for obesity and poor nutrition. "
The previous paragraph objectively demonstrates the reaction of those artisanal, agricultural, fishing communities, before the arrogance of the law that assumes a political responsibility for economic development but without social retribution for sustained human development.
In short, it is a challenge that involves:
- A political vision shared between companies and society Transparent rules of the game in organizations Strategic role of how companies contribute to their social responsibility How to control change their indicators, monitoring and feedback
Special mention should be made of the role of education in corporate social responsibility and also the role of universities in how to strengthen this responsibility in the university-business link as a motor of change in the 21st century.
(1) Canon: Participation enjoyed by Local and Regional Governments on the income and income obtained by the State for the exploitation of the natural resources of companies engaged in commercial extraction.
