SEO (Search Engine Optimization) or better known as organic positioning consists of the set of actions to improve the status of our sites in the ranking of search results. It is often confused with placing ads on search engines, but together that action is not included in SEO, but in SEM (Search Engine Marketing).
I could give you thousands of tips to improve SEO, but I want to summarize 10 that I always give because they are the ones that work faster and correctly.
1. Develop attractive and dynamic websites.
A pleasant and comfortable website makes a visit an experience. In addition, this will not only make the visitor spend more time on the web, but it will also make them interact and recommend the site.
2. Design with texts and not just with images.
One of the worst mistakes is setting up the site using flash as a design platform. This is how an elegant, animated website is created, but made up of images. Search engines cannot read the content of the web, and they penalize it by placing it lower in the rankings. Resorting to technologies such as HTML5, CSS3 and Javascript, allows to obtain animation, style, navigability and also to have a website made up of text readable by search engines.
3. Share useful content on the site.
Your website must have an identity, and this is achieved not only with the design, but also with the content. Focusing on the user and creating useful and fresh content attractive to visitors leads to customer loyalty, ensuring future new visits.
4. Encourage user participation.
When a user goes from being a passive reader to an active participant, he becomes a co-creator of the content. Thus, their interest lasts over time and also generates a strong step towards viralization since those who participate share.
5. Update the site regularly.
There is nothing worse than a website without current information, that is why search engines take into account the date of their last update in hosting and also consider it for their location in the ranking.
6. Define abundant and consistent keywords.
Keywords included in the metadata of the web code are one of the main things that search engines consider. The keywords do not only have to be "many", you have to think about their quality and not resort to words that do not correctly describe the profile of the website and the content it has. Once the complete list of the site is defined, all its variations are proposed considering spelling errors and possible typing errors.
7. Work together on the web and social networks.
Social networks such as Facebook, Twitter, and YouTube have an incredible organic positioning, which is why creating accounts on these networks helps leverage the brand name in search engines. However, it is important not to stay in that step, it is necessary that each account pursue a clear and certain objective.
8. Integrate social networks to interact within the site.
Designing a fluid, aesthetically comfortable site with useful content is not enough, it is necessary to have participation spaces for users. A blog with comments from Facebook, a box with the latest tweets on Twitter, allowing users to tweet us directly from our site, are some examples.
9. Use tools like maps to position your business.
Google offers the Google Places service that allows us to locate our business on Google Maps. Registering your business (physical address of your central unit and / or points of sale) in channels of this type allows that when users do a search, they not only see your website but can also find you quickly on the map.
10. Generate new visits to the site with off-line marketing.
On-line actions unrelated to the "real world" are not enough. To generate long-term brand growth, actions need to be integrated with the traditional media marketing strategy. Thus we can generate visits from the world "off-line" to "on-line" and over time obtain the actions we expect from users.
Before saying goodbye, I want to leave you two tips about SEM, which have a lot to do with the 10 above:
- Do not resort to ads (SEM) without first doing what you can to improve SEO. We correctly invest our budget in ads, when we do it to cover what we cannot achieve with SEM. Do not resort to ads (SEM), without having a good destination site. The ads serve as a bait, if it works, the person reaches our destination website and if it is not good, we only spend money on one visit without result.
