The product:
It is anything that has tangible or intangible perceived attributes that can satisfy the wishes and needs of certain users or consumers.
The product:
It is the offer with which the company satisfies a need with quality.
Goods and services:
Is the product tangible?
Is the good produced before selling it?
Can they be stored or transported?
Goods and Service - Differences
Product Classes:
Homogeneous Products:
Products are considered equal in types, sizes and quality. Price is somewhat relative in importance.
Heterogeneous Products:
The characteristic of the product is the most important. The marketing mix plays a significant role. The brand is a decisive factor.
Specialty Products:
- They are products that the consumer really wants and an extra effort is made to obtain them. Any brand product that people ask for by name is in this category. They do not necessarily have to be expensive products. The brand takes on a capital importance. Product handling expanded is vital.
Not wanted products:
They are those products in which consumers do not know they exist or do not want to think about them.
They probably won't buy them if they see them.
They are classified into:
New products not wanted
Regularly unwanted products.
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