Considering the presentation of the latest Ranking Factors report and some discussions I've had recently regarding what not to do in terms of SEO.
People often get carried away by the idea of starting an SEO program and don't do the research properly, and this is why they fall for the most common SEO mistakes, causing their efforts to drop, so the 10 are shown here. most common SEO mistakes:
Targeting the wrong keywords
The poor selection of keywords, which will make you lose months of optimization. Searching for good optimization keywords will always be worth the investment of time, the important thing is that you always search in search concepts.
Focusing on Flash and Multimedia Content
Despite the fact that Flash and multimedia content is getting better as it is indexed by search engines, whenever possible it offers HTML alternatives for your media, there is no point in having them if no one can find it.
Ignoring the structure of the site
The point here is that first is web page design and then you think about SEO. At least one investigation must be done to use the structure, navigation guide and URL links, etc.
Original and fresh content
Content is very important in the effort to do SEO. Most site owners do not appreciate the importance of updating content and expanding content. If you have content that interests people, you will always have visitors.
It's about humans, not spiders.
When you start an optimization program, remember that you are optimizing for humans and not for search engines. Your website has to make sense to the visitor or your SEO efforts don't make sense.
Imagine a place for text
When starting a web design, its aesthetics are very important. But it should be borne in mind that search engines cannot see the images, so it is preferable to use mostly texts.
Ignoring the importance of internal links
Beyond making it easy for visitors to navigate through your website, internal linking is also an important SEO strategy. Each link is an opportunity to add value to SEO so you cannot overlook the opportunity to use the link text, and make sure your important content is easily accessible.
Duplicate content
Duplicate content is known in SEO as a taboo. While content is king, multiple versions of the same content is the devil in disguise. This is a case where less content is more efficient.
Full of keywords
It's a common mistrust, but SEO is not about having the keyword repeated more than 10,000 times on your website. If you are serious about sustainable SEO development, drop this practice from your strategy.
Forgetting about conversion
The main purpose of its website is to encourage the action of visitors, be it the purchase of a product, the download of a guide, etc. Remember that your website must combine with SEO marketing or you will have to fight to justify your SEO efforts.
There are many mistakes that people make when embarking on their SEO journey, but more often than not they can be avoided in time by doing the right research. This is only part of the process.
