How to create original, useful content that Google likes?
The objective of the following indications, which I will mention below, is not only aimed at reaching the first positions in Google, but also goes far beyond the question of positioning itself, since its true purpose is to teach the guidelines necessary, that make you reflect on how to produce content for your blogs. This article, therefore, is aimed at bloggers and especially at all those people who are just beginning to write articles for their blog.
11 tips to create content that convinces Google
1.- We must always write new and original content.
We must impregnate with our vision and our style of writing the article, it is not about writing for writing.
The quality of the content is paramount, it is not about rewriting articles but about innovating or contributing our vision and / or reflection of something that already exists.
Important aspects of content quality:
- Originality. We should not write something that other authors have written before, it has to be something fresh and innovative. All people who read an article do so for a purpose; some to solve a problem (guides, tutorials, etc.), others as learning (tips, suggestions, tools, etc.) and finally there are those who read simply as a hobby or hobby. Grammar and Spelling. If we want our article to be of high quality, it cannot be riddled with grammatical errors. The most common errors seen in articles is the lack of accentuation, especially in capital letters. We must write for people not for machines. Reading must be pleasant and enjoyable, tell anecdotes and stories that make reading more interesting and enjoyable.The review is important that we do it hours after the article is written, so that we can be more rested and have a better perception of the errors in its writing. It is also highly recommended that the review be done by a person other than the editor. The authority of the blog or page where we publish it is important, this aspect is taken into account by Google to grant more or less quality to a content.
2.- Use bold and italics.
We must highlight the most important elements in bold and italics, but we must not abuse it. This will not only help search engines, but will also give the reader more emphasis on the most important aspects or phrases.
3.- Optimize the content of the title and the GOALS.
Ideally, the title should be short and direct, from 6 to 10 words. The insertion of the keyword should be done naturally, like the GOALS, they should not be abused and reiterate the keyword on several occasions. We only need it to appear once in each of them at most.
4.- Use labels on your articles.
It is important to use tags in our blog articles, but without abusing. The normal thing is to write 2 to 4 labels.
5.- Avoid plagiarism
Do not copy content either partially or totally from other websites, since you must write something original and novel.
6.- Cite the sources
If we are reflecting on a publication, events, themes or any other nature, we must cite the source we are referring to, that will bring more quality to our article.
7.- Google Author
It will allow us to have our image appear in Google search results and thus have a greater connection with our readers and social networks.
8.- Use the nofollow attribute in your external links
If all our external links are Dofollow, the search engine may think that we are selling links and may penalize us.
9.-Insert images and videos.
By inserting images and videos, it is very likely that your articles will receive more visits and that Google will give it a higher quality.
10.- Insert social buttons.
If we insert social media buttons, this will allow our readers to share articles on social media.
11.- Article extension.
We must always write articles of more than 300 words, although the ideal is that our article has an extension of between 500 to 900 words. It is summarized with the phrase "neither so short nor so long"; If it is very short, Google will give it poor quality and if it is very long, users will not read it.
