There are literally thousands of internet marketing techniques that you can use to increase revenue immediately. Through this report, we will develop some of them.
I will not include too much information in each particular technique. Part of the goals of this report is to get your own ideas started to flow and not just give you step-by-step instructions on what to do.
- Develop a “unique web position” (PUW) for your business
Define what makes your product or service "unique". Is it better than the competition or is it just the exact same thing?
Successful internet sites are never identical to others. Those are sites that came about as a result of focusing on a “unique” feature for a “unique” audience.
- The “Unique position on the Web” is much more important than the content of the website itself.
A good concept and a PUW (see point 1) will work perfectly with good content. Your ads need to stand out from the rest of your website and from everything that is 'prices', 'services', 'quality', etc.
- If your product is not selling, don't have the only option to lower prices.
In some cases, you might have the prices too high. But most of the time, it is because you have not valued your product enough in the eyes of potential customers. Before lowering prices, try to provide some "bonus" or "extra" directly related to your product. In other words, add more value to your current product. If after that, sales don't prosper, then yes, it reduces prices.
- Before choosing a product, choose a type of audience.
People who start with a product and then look for customers have a hard way to go. Find an abundant market first that is willing to buy a product, and then develop a product for those types of people.
That is one of the keys to success. If you already have your product, just keep this advice in mind for future ventures.
- Looking for a crowd of "hungry" people
The more 'hungry' your potential customers are, the faster you will achieve success. Don't waste your time trying to change buyers' habits. Create a product that people are looking for right now.
- Don't try to create your own type of market
Find an existing market. If you can't describe to me in one paragraph who your customers are, then you will have a lot of hard work finding customers to sell your products to. Again… look for an audience that is looking for a product right now.
- "Testing" is the key to internet marketing success.
An advertisement can perform 10 times better than a similar advertisement for the same product. Therefore, you must test headings, titles, offers, guarantees and methods of generating traffic.
The most successful marketers are not always the smartest, but the ones that have tested their advertising the most times without abandoning the objectives of these methods.
- The purpose of all advertising should be to produce
A small business cannot afford a million dollar expenses trying to create a "brand" or "name" with its website. For example, your banners should be tested to ensure that every penny you spend on advertising will lead to sales.
- Even free advertising costs you something…
Each small ad costs you something, whether it's time or money. Make sure it is producing some benefit for your business. Literally, nothing you do is free. To give you an example, if you decide to buy a software for $ 5000.-that helps you in your daily tasks, it can be productive, if you increase your sales by 50% (no matter the price of said software)… but you must test it to make sure that It will really be productive for you.
- Every aspect of your website and marketing should be focused on your “Unique Position on the Web” (PUW)
Everything that does or has to do with your website or advertising must be concentrated on your PUW (see point 1). For example: the signature on your emails, headings, titles, purchase or order forms, free reports, advertisements, etc. Customers, readers or visitors should always know exactly what sets you apart from the competition.
- Integrate everything you do into a single strategy
The different activities, free reports and all advertising, should be focused on the same type of client or interested person and eventually, provide them with the possibility to purchase your product or service. Don't try to capture the attention of 1 million people to your website. 10 people interested and ready to buy your product or service are much more valuable than having millions of visitors who are just passing through.
- Plan to have income from different fronts.
In most cases, 50-90% of the profit comes from opportunities to sell second-tier products or services. By this I mean items that are not your main product or that are products of other companies whose sales get commissions. If you don't consider offering more than one product or service, you would be losing most of your income.
- Make sure you include a high-priced item in your overall strategy
If you're currently selling low-priced products (costing less than $ 100) that aren't in high demand, you should include some high-priced item within second-tier products. It is easier to sell a product of $ 1000.- with high demand and of good quality than to sell one of $ 20.-
- Create your own "funnel" for your products
The best strategy is to put low, medium and high priced products all together in the same funnel.
For example, a consultant can create a book (low price) and a course or package of books (medium cost). The high-priced product could be a personalized consulting service.
- Choose a market or topic that you are passionate about
Don't choose a market or product just for the money or productivity it provides. Choose a topic you love. If you are enthusiastic about what you have chosen, you will discover that it is much easier to endure the early stages until true success comes.
- You must be willing to see beyond the "box"
Although it is somewhat strange, you should look for ideas and strategies off the Internet that help you discover new ways of doing business, new markets and new products. If a technique is successful and can bring profit off the Internet, it will also work online. Testing is the only way to find it.
- No marketing technique is really new
We talk about new technologies, but in reality no marketing strategy is really new. Surely, someone in another industry has used it before. So, keep your eyes open if you decide to buy new techniques that complement your marketing campaign. It is good that the strategies have been tested to ensure their effectiveness.
- The “nature” of marketing remains intact
The same basic marketing principles that worked 100 years ago still continue to work. For example, customers are still more interested in themselves than in your business. People still want the same basic benefits.
- Look for easy opportunities
Don't choose a project that costs $ 10,000, - and that takes 2 years to emerge, especially if you're just starting out in e-commerce. Find projects that you can complete in a month or less. The work that is done at first is hard, so make sure you have as many things going for you.
- Avoid challenges when choosing a business
Too many challenges and challenges will arise when starting a project. So, look for a project that you are sure can be completed quickly and easily
- Don't try to compete with big corporations
Never compete with multi-million dollar corporations when it comes to pricing. You can't start marketing a book and try to compete with Amazon.com prices. To start doing so, you should choose a select few small group of interested people.
- Find your specific market or type of audience
If you want to create a website for the sale of books, then focus on a specific market, for example: dogs, diets, businesses, etc. If you wanted to create a portal or search engine focused on a certain audience, don't compete with big sites like Yahoo!
- Be realistic with your plan
It would be an excellent idea to offer a site that is updated every day, like that of large corporations. They have hundreds of web designers and thousands of employees working on it.
If you want to create a site that is updated day by day, you should buy a system that automates those updates. You could also implement a discussion group where hundreds of people could provide you with content.
- Is offering seven links (or less) on your page main
One of the main objectives of any business is to make sure not to confuse customers or visitors. Offering only 7 links (or less) on your home page (homepage or index.htm) will prevent visitors from being confused about the purpose or theme of your website.
- Make sure all the pages of your site are "linked" to the main page
Do not assume that visitors will use the "back" button on their Internet browsers. Also do not assume that they remember what the address (URL) of your home page is. Each page of your site must be connected through a link to the home page.
- Include the "new" command when you put a link that leads outside your site.
You will be able to keep your visitors on your site, using the "new" command on links that lead people away from your site. The way to do this is simple: you must add target = ”newpage” inside the HTML of your pages. Example:
- Reduce the size of your site graphics
Graphics take a long time to load in users' browsers. Try to place the least amount of graphics and always reduce their size to the maximum. For example, use 16 colors instead of 256.
- Don't always use new technologies
Creating pages with Flash or Real Video is using new technology, but don't trust them too much. Not all users have the possibility to adapt. It always offers the possibility of obtaining the same information with more common technologies or standart. Also, users won't always want to wait for your pages to finish showing animations and will go in search of the competition.
- Invest money to have your own domain.
Don't run the unnecessary risk of harming your business by using free servers. Having your own Internet domain (URL) helps your customers to trust you. Believe me… it is worth investing $ 15, - per year to have your own domain and $ 20, - monthly (approx.) For a hosting service.
- Find a hosting service that provides technical support , CGI access and secure pages for commerce.
Many people put these things aside and greatly harm their businesses. Choose a good server from the beginning… don't just look for the cheapest, instead, look for a balance between quality and price. In addition to what is mentioned in the title, they must provide you with at least 10 email accounts (with your domain), autoresponder service and a large data transfer (amount of data transfer).
- Accept credit and debit cards
Your business must be able to accept credit and debit cards if you want to be successful in sales. Approximately 90% or more of customers will use their cards to make purchases. You will not be part of the business world until you manage the acceptance of cards on your website.
- Offers customers various forms of payment
The best way to get a lot of sales in your business is to offer a secure way for your customers to buy: debit and credit cards, telephone payments, check payments, fax orders and postal orders. One of the keys to being successful in any business is to make it easier for customers to shop.
- Remember that free items are one of the keys to selling.
Offer free products or services on your website. Provide information, programs, free demos or examples of your products or services. Free items are one of the best ways to drive customers directly to purchase.
- Provide something valuable just by visiting your website
Or rather… don't offer something just to get more visitors. Make sure it is a good example or sample of the objects or services you provide. If you give away trinkets or junk, the public will think that the products or services you sell are also.
- Make sure you are not giving away "everything".
Many people offer everything they have for free and leave no room for sales. Also if you offer everything, potential customers will not value what you are offering. You should only offer samples or demos of good quality… something that arouses the desire and curiosity in your customers and makes those people want to buy from you later.
- Create a "funnel" that leads to sales
You should always keep in mind that the main objective of your website is to achieve sales. If your goals are aimed at automated online sales, then make sure that each of your articles, content, etc. on your pages is focused precisely on it: getting visitors to make the decision to buy.
- Not all websites are created for the purpose of selling
Some companies only want to obtain data from potential interested parties and then communicate with them by email, mail or telemarketing. If you sell a high-priced product, (+ $ 1000, -) it will be very difficult for you to sell directly online…
then, it will be better that you simply obtain the data of the interested parties and market the product offline.
- One of the best things that can be done on a website is to obtain email addresses of those interested.
If you get those addresses, you can “follow up” later. If you can't get their email address and can't sell your product to them on their first visit, then you've lost that sale forever. Statistics show that a website only captures between 2% and 10% of total visitors.
Do not lose this chance.
- The next website is just a click away
The reason to focus on creating the website is knowing that the competition is just a click away. If you lose the visitor's attention for a minute, you will have lost a sale.
Each part of your website, each theme, each paragraph must capture the attention of customers… that is the goal to get sales later.
- Give visitors the opportunity to leave your opinion
All websites should have a form where visitors can leave their questions, opinions or complaints. Not all opinions will be good, but that will help you to know what causes some people not to buy from you. Then, you can make the necessary changes to satisfy them.
- Each page of your website must have a title
You shouldn't create a title where the company name is at the top edge of your pages… unless that name shows a benefit to your customers. You should use your "PUW" and one or two benefits within the title of your pages if you want to get more interested visitors and keep existing customers.
- Your entire marketing strategy will be disabled if you don't focus on your sales letter
It takes the same job to get 1% or 20% of your website visitors to buy your product. Do not advance or implement advertising techniques until you are sure that your sales letter meets its objective and can sell on its own.
- Expect to get at least $ 1, - or more per visitor
That is the approximate index that you should expect to obtain. If you can't achieve that goal, something in your advertising campaign or on your website is failing. For example, if you had 4,000 visits to the website, sales should be at least $ 4,000, -. You must test each advertisement, each site where you place them and especially, the contents of your website and your sales letter.
- Focus on the estimated time you will keep a customer
If your average sales is only $ 0.25 per visitor, you can still make money from those customers. It is about offering second-level products or services (own or from other companies). These items must be directly related to your main product (or they must be complementary). To avoid losing those second-level sales, you need to do the calculations to know how long those customers continue to visit your website and offer those products in the medium term.
- Do not start with an affiliate system until you have met the above objectives
Do not implement an affiliate program simply to get more traffic to your website. One of the main reasons why 90% of affiliate sites fail is that the owners or managers never tested their sales system. As the owner of the website (and its products) you will earn money through people who will promote your products… but what about those affiliates? Are you really interested in promoting a product or system that doesn't work well enough?
- Your strategy must be focused on profits
I've probably mentioned this a thousand times! But your strategy and your website must be 100% centralized in the benefits that your product or service provides to customers. These people are not interested in your company or the achievements you have obtained in electronic commerce… what they do care about is what they can get from your product or service. Let them know what you can do for them.
- Dedicate 80% of your work to titles and
If you cannot capture the attention of visitors or customers with the title or header of your website, then you will not have those people for much longer on your website. The most successful businessmen in the network spend several days writing titles until they get at least 100. Of those 100, another 50 arise that are the combination of the previous ones… and of those 50 that remain, they only use 10 for their pages and their letters selling.
- Featured ads are a powerful advertising weapon
People move on the Internet at the speed of thought. To get their attention and motivate them to buy or visit your website, you must include several charities in your ads. Many of the titles that you did not use in the previous advice, can be the "highlights" of your sales letter or of the different advertisements.
- Your website must establish credibility
It is incredible the lack of credibility and trust that many commercial Internet sites inspire. The number 1 step to be credible in the eyes of visitors is to have a simple and clear website, easy to navigate and that provides personal information about its owner. (Generally this information should be provided in 1 or 2 lines at the bottom of each page)
- Testimonials are another key for visitors to trust you.
Be sure to ask customers who have already purchased your product or service for their comments or opinions. Then ask them for permission to post that testimonial on your website (along with their name and email). Save all the testimonials in a file and use them later on your website or in your sales letter. Those interested in your product will like to read about the opinion that previous customers have.
- Offers a guarantee without question
Nothing produces more confidence than offering a full guarantee, full refund of the amount paid for the product and WITHOUT asking questions of any kind. Some clients will want to take advantage of it. In my company we used this technique for more than 2 years and nobody has made claims for a refund. But even if there had been some, the increase in sales that this technique provides us, the profits would be much greater than the losses.
- Use "bonuses" or "extras" to give more value or benefits to your product
It is proven that the "bonuses" considerably increase sales. It is advisable to use informational products as they have great value for customers. In some cases I have noticed that some network merchants offer more valuable "bonuses" than the product itself and people buy the products because of the importance of the bonus.
- Always use a PD. (postscript)
Remember the offer and the guarantee again in a PD at the end of your sales letter. All the merchants I know use this technique and have increased their sales significantly. Many people use to read the PD and the signature of the writings, even before the title itself.
- Repeat the offer on the purchase form.
Many people save the pages where the purchase forms are in their “favorites” folder (or “bookmark” in Netscape). When you review those saved files, they will remember more easily what it is about and it will also reaffirm customers' decision to buy.
- Immediately offer another product
The best time to sell to an existing customer is just when they finish buying from you and they still have their credit card on the desk. You will increase your sales between 10% and 30% simply by offering second-level products that are directly related to the product or service they have just purchased. The best place to do this is when you show them the "thank you for your purchase" page.
- Create a resource file on your hard drive
Create a folder on your hard drive to save those valuable pages you find browsing the net. Every time you see something that can benefit you or your clients, save it in that folder. It would not be a good idea to copy or use other people's material without their permission, but you can use it as a source of inspiration when you have to edit your own pages. If what you find are free resources, you could simply recommend them to your customers. It would be nice if you check those resources before offering them…
And also that this new page is not direct competition for your products.
- Read and learn everything you can about writing sales letters
Good merchants and writers study, practice, and check all the time. If you want to sell directly from your website, you should do the same. If you are not planning a time to study or are not willing to implement new writing techniques, then you should hire third-party services to write the advertisements and sales letters for you. Remember that mistakes cannot be made on the Internet. A single word (missing or over) can make you lose hundreds of sales… and a lot of money that you can never recover.
- Create your own system for writing sales letters
Create a step-by-step system that helps you write your own sales letter. Take for example those successful marketers on the net. See what system they use when they write and implement your own. Most merchants make a brief introduction to the website topic, then write about some needs the public has (about that particular topic). Then they present the product, they mention more benefits… immediately, the price and the "bonuses" will go. At the end they talk about guarantees and forms of payment and delivery, they mention the main benefits again and they locate the buy button.
- Use the manuals
Within the manual pack you purchased with this course, there are several that offer ready-to-use titles, headings, and banner ads. You will only have to modify a word that has to do with your particular product or service. There is also a book that mentions the words that you should use (and those that you should not) within all your writing, be it advertisements, sales letters, newsletters, titles, etc.
- Do not launch an affiliate system that has not been previously tested
Just because someone can have thousands of affiliates working for free on your system doesn't mean they are making sales. In 90% of the cases I check online, I have found that they cannot make sales. Make sure you are not part of those statistics!
- Even a member of your system must have their own URL
If you implement an affiliate system on your website, you must provide your affiliates or associates with a URL within your own URL. (For example: www.tuURL.com/?1234) But a good affiliate should have their own domain and hosting. Those who do are the ones who are making a profit. People should see it as a business and not as a simple affiliate or associate wanting to get a commission.
- Banners are the least effective way to offer products from the affiliate system.
Currently, banners are losing effectiveness. Only those who offer something truly beneficial or innovative are the ones who succeed. Nothing compares to a good advertisement or a personal recommendation in a newsletter. Use these promotion systems instead of banners.
- Write a personal testimonial for your
Affiliates who are successful in sales, usually write an article, recommendation or personal testimony of the product being marketed. Then they turn to marketing. Don't just show a link… you must give credibility to your offer and the product or service you are representing.
- Offer a "bonus" for buying from your affiliate link
Even an affiliate must have their “unique position on the Web”.
You could be the only affiliate that offers a "special bonus" to people who purchase the product through you and not through another affiliate. Buying the product through you can be more beneficial than buying it directly from the owner himself.
- Internet marketers and marketers should also implement this technique.
Being the only representative that offers a particular “bonus” can make you the number 1 seller in the company. Differentiate yourself from the rest of the representatives. You will discover that the art of selling becomes 500% easier than you imagined.
- Create your own email database (Opt-in email list)
The most valuable thing that an online business can have is having its own database of clients or interested parties. If you manage to have 10,000 subscribers willing to receive your emails, then you will never have to worry about money again. You can do it through a form on your Web pages, for example, subscription to a weekly newsletter.
- Endorse promotions in messages to your list of
Once you start a scheduled contact with your subscribers, send them information about the products or services you offer (own or from an affiliate system). Remember that the best affiliates are those that offer a personal testimony or a recommendation to their interested parties.
Also, since these affiliate systems are of the "pyramid" type, you can have your own affiliates and earn commissions for the sales they make on their own. Offer them the possibility of joining you.
- Customize email messages
Do it whenever possible. There are tens of thousands of newsletters and millions of emails sent daily throughout the world. Therefore you must find the way that the recipients of your messages distinguish and individualize you from the rest of the emails they may be receiving.
- Uses an automated "autoresponder" system
These pre-programmed autoresponder emails will send up to 10 messages to your clients or interested parties. Start using them in your newsletter, on your website, in your free reports, etc., in order to capture their email data.
Try to get a good system that looks like you have personally sent the message.
- Provide qualified information in your messages.
Don't just edit 'glorious' sales letters and send them like free reports. Learn how to combine important information for readers with sales material. That is the question… knowing how to integrate free information with sales letters.
- Publish your newsletter on a schedule that is favorable to you
Don't post a daily or weekly newsletter just because someone else does. You need to find the way that works for you. If for some reason (lack of time or lack of material) you should provide a monthly publication, then do so. Don't throw your items all together just to find out later, that you have nothing to send and can't meet the schedule.
- Don't be afraid to sell to the people on your list
You must first provide them with good quality information to earn their trust and credibility. But your newsletter or your publications will not make you money if you do not dare to offer your products or services.
- Use your Website and your mailing list together
Learn how to integrate and work at the same time with your website and your email publications. The most successful merchants on the web know that these two tools must be combined to maximize sales results.
- Register your newsletter in each available directory
There are dozens of good directories specialized in promoting newsletter and newsletters. Although you will not receive thousands of visits by them, you will get a good daily amount of interested people and possible sales. You can also contact other Internet merchants with related products and services, exchange advertisements, etc.
- Exchange advertising with other newsletter publishers
A good way to increase your subscribers is to establish business relationships with other publishers. The exchange of advertisements within both newsletters is the most common and beneficial way for both. Search for mailing lists that have a similar number of subscribers and are dedicated to a topic related to your own newsletter. Send them a presentation email with your proposal.
- Partner with other companies to build your mailing list
I personally was able to triple the number of daily subscribers to my newsletter. What I did was exchange commercials with 3 other publishers, on the page where I appreciate the subscription. So every time a person subscribes to one of my newsletters, they are presented with the opportunity to subscribe to the other 3.
- Give interactivity to your newsletter
Conduct surveys, voting and questions to your subscribers. In one of my newsletters, the preferred section is where subscribers leave their questions, which are answered in the next edition.
- Always create a personalized database of your clients or subscribers
Don't just use email to contact interested people or subscribers. Also contact customers (those who have already purchased your products). Write to these people and offer them additional products (every month or every 3 months). But don't just write to them to sell them something… you should also provide them with something for free, qualified information, etc.
- Use free advertising to test your system
When it comes time to test a new marketing system, I always choose free ads. The Internet is the only medium where you can test or check an advertising system without paying for it. Do it also with new products, to check prices, titles, etc.
- Prepare a signature to accompany all your emails
Whichever email handling software you are using, you can set a default signature to automatically appear at the end of all email messages you send or forward. Look in the user manual or in the program help for more details. The signature must be between 4 and 8 lines of no more than 60 characters per line. It must include your name, your email, your URL and any slogan or short advertisement that contains a benefit for the reader.
- Participate in discussion groups
I know people who built their empire on the Internet based on discussion groups or forums, newsgroups, and mailing lists. I was really surprised by the results obtained when I started participating in these sites. My subscribers and my sales increased considerably. The secret: focus only on those large forums or groups whose topic is directly related to that of our website.
- Register your articles to other newsletters and websites
Getting another editor to include your article in their newsletter is one of the best ways to get customers. There are many people searching for new articles on the Internet. Just look for them and make your proposal. The article, generally must not exceed 500 or 600 words and have no more than 60 characters per line. The signature at the end of the article will make new readers contact you, visit your website or subscribe to your newsletter.
- Create your own ebook
Approximately 1/3 of the traffic that I have on my website comes from the ebooks that I wrote myself and that are distributed on the Internet. Traffic arrives without the need to advertise or waste time. Ebooks have a lot of long-term value when it comes to traffic. You can also write yours, to offer it to subscribers or to register it for free on the free sites on the web.
- Request link exchange
If you've produced a content-rich website, start looking for links on other sites. The easiest way is to do a search on Google or Altavista to find those who offer links to your competition. Then, send them an email requesting a link on their websites or… what is better, a link exchange.
- Register your website manually in the top 10 search engines on the Internet.
Approximately 95% of the traffic that comes from search engines comes from the 10 largest and most internationally recognized.
Subscribe your pages in those search engines and directories manually, through the forms that you will find in each of them. Never use those services found on the Internet that, through software, offer to register your website with 100 or 500 search engines at the same time, as they are not useful. For your safety and the good of your business, always do it yourself.
- Use software to sign up for the other 1,500 search engines and directories.
There are thousands of small search engines and pages that offer to insert your link for free. It really isn't worth the trouble to do it manually. Then, acquire the software or use some Internet service for this purpose. In my opinion, it is convenient to buy the software (approx. $ 100) because it gives you the possibility to register pages over and over again.
- Select the search engines that you will use
You should remove the option from the big search engines when you use this automatic enrollment tool. You only have to register it in the small search engines because in the main ones you must do it manually.
Having your website listed in most search engines will allow you to have a considerable amount of daily traffic
- Your website must be present in the materials every day.
Make sure that your website and your PUW are present in your company's stationery and materials, for example, brochures, newspaper advertisements, invoices, remittances, etc.
Don't limit marketing to just online presence. The best advertising can be offline.
- Put your web address (URL) on business cards and letter headings
Your website must be mentioned in these important business materials… and always accompanied by your PUW.
Mentioning your URL is not enough… you should mention the benefits or the topic you develop in it.
- Free ads in the press are the best way to advertise
Free advertising can drive more traffic to your site in one night than any other free advertising medium in an entire year. Do everything in your power to learn how to write good newspaper ads. Check the theme used in each newspaper and start publishing ads in magazines, newspapers and even on the radio or TV, by email, fax or traditional mail.
- Once your system works properly, you could start using paid advertising
By using free advertising first, you can test whether or not your system works, without having to spend a single penny on it. Once you have tested your system and have tested the different ads, articles, etc., you should hire paid advertising means to get more traffic to your website and obtain a continuity in sales.
- Newsletter ads are ideal
I love newsletter ads! You can expect to get thousands and thousands of visitors to your website and spend only between $ 10 and $ 100. Nothing compares to this method. Write a good classified ad, test it as much as you can. Then search for newsletters related to your type of audience and hire the advertising space.
- Make your banners appear interactive
Banners are losing effectiveness in recent times. One of the ways to get users to click on them is to create them in such a way that they appear interactive. To do this, you can add buttons that simulate drop-down menus, or selection boxes, etc. This will appear "part" of the website and not a banner. This way you will get more responses.
- Banners created in HTML win over
The best method I found to build my newsletter list was to create an HTML banner where people can subscribe to the newsletter WITHOUT leaving the website. This technique produces thousands of new subscribers per week and at a very low price.
- Always code and test each ad
All advertisements must include in them a mechanism to track and test their effectiveness. One of the ways is to create hundreds of "mirror" pages, (Pages with the same exact content) so that you can give each ad a different URL. Then, when reviewing the statistics of visits of your website, you will know which ad was more successful (depending on the number of visits of each page)
- com is one of the best tools today day
This website is simply a "pay per click". In these types of sites, you pay for various keywords. A small sum ($ 0.01) must be paid to enter and then you pay another small amount for each visitor who enters your website through performing a search with that keyword. By selecting hundreds of keywords, you can get thousands of visitors daily. The price you pay for each visitor is up to you. You can put a very low price like $ 0.001 but if another merchant pays more than you, then he will appear first in the search results. That is the basic system of any site "Pay per click" although goto.com is the most popular of the websites of this type.
- Pay per lead sites
Some companies like pennyweb.com use techniques similar to goto.com. There, you provide a banner and pay a certain amount of money (between $ 0.15 and $ 0.50) for all the traffic that banner brings to your website.
- Use the same title on your site as in your ads
Assuming that title was tested and meets all marketing requirements, you should use it in both places. This allows visitors to stay on your site and not be confused. It is “doubtful” to click on an ad and when entering the web, find that the title tells us something else. The first thing the visitor will think is that the link was wrong or that it was intentionally redirected to another website, and it will leave the site.
- Try a personal response on specific ads
For example, if you have a banner on InfoSeek, you could include a header that says "Special Bonus for Infoseek Members." If you have a commercial agreement with a Newsletter publisher, mention the name of that newsletter at the top of the page.
- Offline advertising
Consider implementing offline advertising in your business.
Some of the big business in the network also advertise on Radio, television and graphic media. In certain industries, businesses produced through offline advertising are often superior to those on the Internet. Even sales are achieved faster.
- Postcard packs give excellent results
You can buy the services of a company that allows you to send 100,000 postcards to 100,000 readers for a price that varies between $ 500, - and $ 1,500, -. This will allow you to have many interested visitors for a low cost. Prepare a free report or other service and then write your business's web address on the card to request more information.
- Also magazine ads are highly effective
If you want to attract the attention of really interested customers, you should consider publishing ads in traditional magazines. The estimated time that an advertisement must remain in a specialized magazine is at least 4 months. It is known that people need to see the same advertisement several times until they decide to take an action or buy a product that is offered there. As I said previously, the magazines chosen to advertise should be those specialized in the subject that your website is dedicated to or in the field of your product or service.
- Create a “cooperative” type advertising system
If you decide, for example, to advertise through postcards or traditional mail or in newspapers and magazines, it is much cheaper if several companies participated in this campaign.
For example, the larger the advertising space in newspapers, the cheaper they are in proportion. Therefore, if ten companies were grouped together and bought an entire page of a newspaper or magazine, surely the ad would be much cheaper.
- Submit articles to magazine editors
Don't limit articles or reports to just free publication in newsletter directories or the Internet. Magazine editors are always on the lookout for good and new content for their publications. A single publication of this type can bring you thousands of interested. Remember that the signature at the end of these articles is the one that allows you and your business or product to be promoted.
- Having your own product is the best way to make money in an online business.
There are many people who start their adventure as online merchants through "affiliate programs or systems", earning commissions for the sale of products or services from other companies. If that's your case, you should seriously consider having your own product. Otherwise, you will never see the true profits from this business.
- Once you have your own system, start your own affiliate program.
When your website is ready and your sales system is checked and working correctly, implement your own affiliate (or associate) program. In this way, you can have thousands of people offering your products to which you pay a commission each time a buyer they "send" to your website acquires your product. Give your affiliates all the tools and information they need so they can run their own advertising campaigns and sales strategies. send them articles, reports, banners, sales letters, etc.
- Use affiliate programs to get second-rate product sales
When the sales of your own products begin to have good results, you could go in search of other related products or services to offer to your clients. You could join a program that offers a product that your customers would like to purchase and earn commissions for those sales.
- Search around you for product ideas.
Ideas are everywhere… in television, radio, magazine, newspaper, poster, etc.
Always keep your mind open and awake to look for ideas that will help you create new products or services to market on your website. No matter what you do or what your preferences are, news is always welcome by consumers.
- Research public domain materials
There are thousands of public materials on the net that you can use in your own business. Some are totally free, others are demos or samples. You can use them for your business or to offer them free to your customers. (For example, everything that has to do with information. Tutorials, ebooks, etc). Remember that all products or services of this type have Copyright and the rules must be respected.
- Conduct interviews and make recordings of them
A good product idea is, without a doubt, finding an expert in a certain subject and conducting an extensive interview. You could record that meeting on an audio cassette or audio file and market it. It is a type of mass-sale product that can be created with zero or very little investment.
- Information products on video tape
You could carry out an interview as in the previous case or do your own “audio-visual” tutorial creating courses or informative products on video tapes. It is a product very well accepted by users. That same video tape can be converted into a file and marketed and delivered via the Internet or by traditional mail.
- You can create a subscription site
They are the websites that have had a very rapid growth in online businesses, especially those dedicated to information. You can provide updated information "minute by minute" on a particular topic. Through subscription, customers would have unlimited access for a certain period, after which they can re-subscribe.
- Printing publication, a classic product
Turning an informational or educational digital product into a print publication is often always a mass-sale product. You must focus and base all advertising on the title
and the benefits. It would be a good promotional technique to also make samples of the product and send it to publishing companies or large bookstores to check the quality of the product and decide to resell it.
- Find projects that are quick and easy
Don't decide on a product that takes a year to create or develop. Instead, choose a product or service that is ready in a couple of weeks or a month at most. The audio or video tape examples are quick and easy projects.
- Gain knowledge.
To have a successful business, you need to know what you want to do and how it should be done. It is not difficult to carry out a site dedicated to ecommerce, as long as you are willing to learn.
The Internet is changing day by day, and you must be aware of all the strategies, tactics and techniques of marketing and ecommerce.
If you have not already done so, I suggest you sign up for our Newsletter which is sent free twice a week and in which we provide all the advancements on e-commerce, tutorials, resources and proven marketing strategies:
http://www.continentalmarket.com/index-e-htm
ADVICE:
The mentioned techniques were not written just for you to read… but for you to implement in your business.
Do not let more time pass and put them into practice right now!
Problems that may be presented to beginners
The most difficult task that can be presented to someone who wants to transfer their conventional business to the Internet or for those who are just starting a business, is where to start.
Most of the business people and entrepreneurs with whom I had the opportunity to interview were totally "flooded" with the vast amount of information available on techniques and strategies they require to start, promote or expand in an online business.
Although there are several marketing courses for online sales (by the way, many are very good), those courses are more beneficial for those people or entrepreneurs who already own their online business…
These people already have knowledge of what they want to sell and how they should do it, and they simply need to adjust details and acquire the latest strategies, implement a few marketing techniques to make their business even more profitable.
But you, probably, still do not have a website, nor a product and have not yet identified the type of market or public to which your business will be directed.
Nor have you found a problem or need in a large mass of people to provide a product or service to solve that problem or cover that need.
Well, that's why we launched our new manual “Intensive Marketing and Electronic Commerce Course - 2002 Edition ”
They are 500 pages that will serve as a guide and will dispel all your doubts and questions because it covers all the points you need to learn, from the most basic to the most advanced, from how to choose a product, create an online company, accept card payments without need from having an expensive commercial account, to the most advanced marketing strategies and sales techniques.
You will learn how to advertise by writing your own ads and preparing your own marketing material. You will have knowledge of what are the most common mistakes that are made in e-commerce, which advertising methods are most effective and how to create and make the most of business relationships with other companies.
By following the different chapters of this manual step by step, you will be able to have your own business on the Internet, with a fully automated website that sells on its own.
You can learn and work from the comfort of your home, without interrupting your daily tasks, and build your company with a minimal investment (really very little) and get your first income in a short time.
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(At the end of its promotion stage, this manual will cost $ 35.-)
Yes… really a price that is within everyone's reach!
I cannot explain in words the great advantages and knowledge that you will acquire with this course!
To be able to acquire the Intensive Course of Marketing and electronic commerce - ED. 2002, click the following link that will take you to the Clickbank site where you can pay with your credit or debit card or with online checks.
2002 Edition Course
Clickbank is a company in charge of commercial transactions on the Internet and has the highest network security. Your data will never be seen by anyone… not even by us.
Clickbank will also send you an email that serves as sufficient receipt of payment. After the purchase is complete, Clickbank will immediately direct you to a page on our website where you can download the manual.
If you are unsure or need to make an inquiry or prefer another form of payment, do not hesitate to write to [email protected]
If you prefer to call us by phone, you can contact our Buenos Aires branch at (54) 11-4206-4087.
I am at your entire disposal, Celia B. Savaris
Lic. In Marketing and Electronic Commerce Pres. Of Continental Market inc.
Miami Beach, Fl., USA
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