One of the great Achilles heels of the enterprising woman is that she does not believe that she is capable of 100% fulfilling what is expected of her. She is a perfectionist and quickly derails, which is why she tends to give too much in exchange for very low fees. Here are 3 key facts that will help you recognize and collect what you really are worth.
Through more than seven years of helping female entrepreneurs around the world establish their online and offline businesses, I have seen a pattern of behavior - good and not so good - that is universal for all of them:
On the one hand, they are very compassionate, have a great spirit of service and are in solidarity with their clients. They are also intuitive and can quickly recognize where the shoe tightens their followers.
However, on the other hand, female entrepreneurs have an Achilles heel that always reappears, in multiple different ways:
- They are perfectionists and reluctant to offer something before reviewing and re-editing it multiple times, to the point of exhaustion! They give too much of their time and resources, often to the point of overwhelming their clients. They move their list prices quickly They give discounts to any doubt on the part of a potential client. They do not set clear limits when a client asks for more than what was initially agreed. They work too much in exchange for too little.
The root of these ills is always the same: not knowing how to value their services properly. Beneath all these attitudes lies the fear of "not being enough": of not being able to fulfill what is expected of them.
If you identify with any of these points, it's time for you to finish! You're putting the noose around your business if you keep giving so much of yourself and charging too little for it.
Here are 3 powerful facts that will help you charge for what you are worth and free you once and for all from the uncertainty that you are not good enough:
1. Less is more:
Your mastery will not be measured by the number of hours or kilos of material received, but by the results obtained. That is why it is so important to NOT take too much time from your clients with long hours of coaching and good content, but it is not strictly necessary to achieve the results that your clients are looking for.
2. Make a list of 30 benefits:
One of the most powerful exercises you can do is make a list of the 30 benefits - tangible and intangible - that your clients get from working with you. Once you have that list drawn up, it won't cost you to put in the price that really reflects the tremendous value you place on your customers!
3. Inspire, don't push:
No matter how much material you pile on the head of your clients, at the end of the day, it is they who are going to have to do the work of implementing what they have learned, not you. Focus better on inspiring them to take action and helping them solve what is preventing them from reaching their goals, rather than burdening them with excess tasks and content.
