Is your niche widely dispersed? Many entrepreneurial women struggle at different levels in their business and I have seen that the vast majority of problems are rooted in a poorly defined niche. Learn what the 3 key components of a good niche are and how you can further specify it.
Do you lack clarity to advance your business?
Are you having trouble formulating your sales message and feel it is inconsistent?
So it is very likely that your niche is too scattered.
In my coaching practice I have spoken with countless women entrepreneurs who struggle at different levels in their business and I have seen that the vast majority of problems are rooted in a poorly defined niche.
This problem is usually reflected in three key areas:
- Lack of clarity in business planning, with consequent stagnation. A confusing sales message that does not attract many customers. Lack of a specific method to solve customer problems, with the consequent burden of having to reinvent the work that you do with every new client that comes to you.
If you feel identified with these issues and didn't know the cause is your scattered niche, then it's time for you to review and specify!
But before I take the step, I want to reassure you. Normally the first feeling that arises when I suggest specifying the niche to an entrepreneurial woman who works in a service field, such as a consultant, coach, therapist or independent professional, is fear.
- Fear of losing their position Fear of leaving someone out Fear of losing income
These fears are totally unwarranted. Actually, just the opposite will happen:
By concentrating with a laser focus on only one sector of the market, solving a specific problem with a defined method, you will position yourself better, you will attract more clients who will value you and pay you well and, consequently, your income will go up instead of go down.
In the same way that a heart patient will prefer to go to a cardiologist rather than to a general practitioner, potential clients who have the purchasing power to pay you well will seek your services if you specialize and will be willing to pay you much more for them.
Now that that became clear, I can explain what a niche is and how you can specify it more:
A niche basically has 3 components:
- Your ideal client The specific problem you solve A defined method that only you deliver
How to find it?
In order for you to define your niche, you have to identify "what you do".
I will tell you a true story, so that you can understand me better:
A man had the business of installing security alarms. To do this, he would reach his clients' houses, lay cables and make holes in the walls.
As time went by, the big commercial houses began to sell “Hechos Por Ti” alarm installations and more and more people preferred to install their alarms on their own.
The man had fewer and fewer clients and realized that he had to change his niche. He asked himself, "What is it that I do that can be offered to another more lucrative market?"
Realizing he knew how to wire and drill holes in the walls, he started installing home theaters in luxury mansions and became a millionaire.
Do you realize how you can adapt "what you do" to a lucrative market?
Once you take that step, your business plan, your sales message and your method are crystal clear and you can move forward with your renewed energy towards a new level of income, without changing much of what you already know how to do.
