Finding it difficult to continually deliver high-value content to your membership site? Here is a guideline by which you can guide yourself to deliver your wisdom to your members in an exciting, entertaining and meaningful way.
One of the biggest challenges you will face on your membership site is to constantly provide your members with content that is of high quality, that helps them to live the transformation they are looking for, and that is interesting and relevant to their needs..
You can easily give in to the temptation to deliver something in order to fulfill your duty to "fill" the membership area with content for your community.
If you provide content with that motivation, you will not be giving your members the value you promised them and the number of members who leave your site will quickly increase.
That is why it is important to always have before your eyes the guidelines that govern the importance of your content.
It is not so difficult. What is not interesting and exciting for you, will not be for them either.
Here are 3 key guidelines to guide you in delivering content to your membership site:
1. Your content must be relevant.
As obvious as that sounds, how can you tell what is relevant from what is not?
The answer lies in the impact it will have on your client's life. Your client must undergo a change when implementing what you deliver. That is why it is important that, during the elaboration of your step system, you are always asking yourself:
What effect will this step have on my client's life?
More than a program, you must create an experience for your client.
The idea is that it is not just one more step towards the desired result, but that each step is a unique experience that will awaken the spirit and hope of following you throughout your program, since the client will experience that their situation is changing from the beginning of your program.
2. It must be specific.
When developing your step system, you must clearly differentiate your knowledge that will lead your client to the specific result they are looking for and the knowledge that will only be a distraction from the central thread running through your entire membership program.
If you want to submit attached material that could be useful for your members, I suggest that you do so in the form of attached bonuses or in the form of articles or newsletters that you can publish in your member area.
A better idea is to launch an entirely new product / service following your current program.
The important thing is that you stay focused on that one thing that your client wants to achieve at the end of your membership program.
3. You must position yourself as a leader.
Show that you believe in something with all your heart and do not hesitate to deliver your opinion boldly. If you don't do this, you will NOT have a large contingent of followers who will identify with your unique way of thinking.
In other words: dare to be you!
